5WPR, one of the largest independently owned PR agencies in the U.S., is doubling down on influencer marketing as the creator economy continues to evolve. With platforms reshaping their algorithms, audiences demanding more authenticity, and brands seeking measurable ROI, the agency has expanded its influencer capabilities into a full-scale, end-to-end offering.

The upgraded practice covers strategy, talent sourcing, partnership management, content development, execution, and performance analytics. 5WPR says its influencer programs are customized around client goals across sectors like consumer goods, food and beverage, health and wellness, travel, tech, and lifestyle.

“Influencer marketing is no longer a one-size-fits-all tactic—it’s a brand-building engine that has to adapt to cultural shifts, platform trends, and business outcomes,” said Leigh Ann Ambrosi, Managing Partner and EVP, CPG & Lifestyle at 5WPR. “At 5W, we’ve built a model that pairs creative storytelling with smart targeting to deliver real results.”

The agency works with influencers at every tier—nano, micro, and celebrity—across both earned and paid campaigns. Its proprietary approach spans influencer vetting, contract negotiations, creative direction, FTC compliance, and ROI reporting.

The move comes as brands face mounting pressure in an oversaturated digital space, where consumer fatigue and regulatory scrutiny challenge traditional influencer playbooks. 5WPR aims to cut through the noise by integrating influencer work with broader PR, social, and digital campaigns.

Already behind award-winning influencer programs across consumer and corporate categories, 5WPR says it will continue to invest in creator partnerships as part of its broader push toward innovation and strategic growth.

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