Brilliant PR & Marketing has a new look—and a sharper mission. The agency, long known for its consumer-centric public relations expertise, has rebranded as simply Brilliant, reflecting its evolution into a full-funnel performance marketing player.

The new identity isn’t just a logo swap. Brilliant is unifying services that traditionally live in silos—PR, affiliate marketing, paid media, influencer campaigns, experiential activations, and even social shopping—into a single, integrated brand storytelling engine. In short, it’s aiming to be the one-stop shop for brands that want awareness and measurable results.

From PR Roots to Performance Powerhouse

“Brand awareness is just the beginning,” said Founder and CEO Kathleen Tomes. “Our campaigns deliver at the highest level—driving sales, sparking conversations, and generating measurable results.”

That sentiment underscores the agency’s repositioning. Brilliant is no longer positioning PR as a standalone lever; instead, it’s reframing it as part of a performance marketing ecosystem designed to drive outcomes across the funnel.

A Deep Bench of Talent

Brilliant’s leadership team is stacked with veterans from some of the world’s most influential agencies, including Ogilvy, Havas, Edelman, and Gallery Media Group. The mix of long-time insiders and new recruits signals a push to blend institutional expertise with fresh thinking in areas like social commerce, retail activation, and data-driven paid strategies.

Why It Matters

The rebrand comes at a time when agencies are being asked to prove impact beyond earned media hits. With influencer campaigns blurring into e-commerce, and performance marketing dictating budget allocation, Brilliant’s repositioning reflects where the industry is heading: toward unified strategies that collapse PR, creative, and commerce into one growth engine.

For clients, the message is clear: this isn’t just PR anymore. Brilliant wants to be the bridge between product and positioning, story and scale.

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