Procedureflow, the knowledge management software company known for transforming dense documentation into visual process guides, has a new marketing leader. The company has appointed Sarah Jeanneault as Vice President of Marketing, betting on her two decades of experience scaling startups and enterprises to fuel its next growth phase.

A Growth-Focused Veteran

Jeanneault’s résumé checks nearly every box on the growth-leadership playbook: brand strategy, product development, sales enablement, customer experience, and even two fintech exits. Her career has been defined by building ecosystems that not only drive revenue but also deepen engagement and customer loyalty—a profile that fits neatly with Procedureflow’s mission to bring clarity and trust to knowledge management.

“I believe trusted knowledge is the foundation for providing exceptional customer support,” Jeanneault said. “I’m excited to build on the company’s momentum and expand its impact across industries.”

Why Procedureflow Needs This Now

Procedureflow isn’t just another knowledge base. Its platform translates text-heavy process documents into intuitive visual flows, layering in process automation, version control, crowdsourced updates, and performance insights. The goal: reduce inefficiency, eliminate errors, and ensure teams—from support agents to compliance officers—always have the most reliable, up-to-date information at their fingertips.

With enterprises racing to adopt AI-driven workflows, the company sees itself as an enabler of “trusted knowledge for human-AI collaboration.” By giving both employees and AI models a structured, governed knowledge source, Procedureflow argues it can prevent the accuracy and compliance pitfalls that plague many automation efforts.

Leadership’s Take

“Sarah’s extensive expertise in scaling growth strategies and building impactful brands makes her an excellent addition to our leadership team,” said Daniella Degrace, CEO of Procedureflow. “Her customer-first approach and ability to turn strategy into measurable outcomes align perfectly with our mission.”

The Bigger Picture

Knowledge management is having a moment. With AI models scraping, summarizing, and automating at breakneck speed, the question of “trusted sources” looms larger than ever. Giants like Notion, Confluence, and ServiceNow are jockeying for position, each with their own take on how teams should capture and consume institutional knowledge. Procedureflow’s bet is that clarity and governance—not just raw AI integration—will differentiate its offering.

If Jeanneault can turn that positioning into market momentum, expect Procedureflow to play a louder role in the enterprise conversation around knowledge + AI.