FreeWheel will programmatically enable Tubi, and the entire One FOX portfolio, by serving as the company’s primary monetization engine.

This agreement includes a proprietary integration between FOX’s AdRise and FreeWheel to further drive scale, access and a more simplified path to premium video ad inventory.

Explore how Fox Corporation is leveraging its expanded partnership with FreeWheel to enhance advertising capabilities across its extensive portfolio, including premium live sports content.

Key Points:

1. Enhanced Dynamic Ad Insertion:

   • Fox utilizes FreeWheel's technology to offer dynamic ad insertion in College Football, enhancing advertiser opportunities to reach engaged audiences during live sports events.
   • Features include contextual signals that enrich ad opportunities based on specific game moments, such as player stats, team information, and game scores.

2. Co-Developed Targeting Technology:

   • Fox and FreeWheel collaborate on new targeting technology that optimizes ad placements across the One FOX enterprise.
   • This technology allows advertisers to target audiences more effectively during high-attention moments, improving ROI and viewer engagement.

3. Automation and Ad Transaction Advancements:

   • Fox moves towards automated ad transactions, leveraging FreeWheel's capabilities, including Beeswax, to streamline inventory management and improve efficiency.
   • Focus on protecting and prioritizing viewer experience while maximizing ad effectiveness.

4. Impact on Advertisers and Viewers:

   • Benefits for advertisers include simplified access to scaled Fox inventory and enhanced audience reach capabilities.
   • Viewers benefit from an optimized viewing experience with relevant ads that complement live sports content.

5. Long-Term Collaboration and Growth:

   • The partnership builds on FreeWheel's previous role as Fox's primary ad serving partner, emphasizing continued innovation and growth in the premium video advertising space.
   • Future plans include expanding audience-based selling and further integrating advanced ad technologies.

Fox Corporation's expanded partnership with FreeWheel marks a significant step in enhancing advertising capabilities across its diverse portfolio. By leveraging advanced ad insertion and targeting technologies, Fox aims to deliver compelling, engaging content while driving better business results for advertisers in the evolving media landscape.