• commercetools for Healthcare is the first composable commerce solution that securely processes PHI and signs BAAs, allowing healthcare and life sciences companies to sell online in the US and France while complying with data regulations.

• The new solution is HIPAA-compliant and HDS-certified.

• With 60+ customers in the healthcare space including Alcon Vision, Cepheid, Vision Healthcare, The National Healthcare Service and ACE Southern, commercetools extends its expertise with this new, innovative solution.

commercetools, a global leader in composable commerce, has launched commercetools for Healthcare, a groundbreaking solution tailored to meet the unique needs of healthcare companies. This HIPAA-compliant and HDS-certified innovation empowers healthcare organizations to deliver secure and exceptional commerce experiences for their customers at scale.

Key Features

1. HIPAA Compliance and Security

   • Business Associate Agreement (BAA): commercetools ensures HIPAA compliance through its BAA framework, facilitating secure processing of Protected Health Information (PHI).
   • Third-Party Assessments: Underwent third-party security risk assessments and compliance audits for HIPAA, SOC 2 Type 2, HDS certification, Cyber Essentials, and TISAX Level 2.
   • Security Measures: Implements ISO 27001 certified information security management system and follows established frameworks like HITRUST CSF and NIST 800-30 Rev 1.

2. Key Capabilities

   • Premium Audit Log: Detailed logging of all systems and activities.
   • Dedicated Data Storage: Enhanced security with dedicated storage spaces.
   • HDS Certification: Meets requirements of the French Public Health Code for handling PHI.

3. Customer Experiences

   • Composable Commerce Approach: Enables healthcare companies to create modern, unique customer experiences while ensuring regulatory compliance.
   • Efficiency and Scalability: Improves revenue opportunities and efficiency through automations, seamless system integrations, and scalable solutions.

Testimonial

Mike Sharp, Chief Product Officer at commercetools: Emphasizes the significance of trust, security, and modern customer experiences in the healthcare industry. commercetools for Healthcare revolutionizes commerce by securely processing PHI under a BAA framework, offering unparalleled benefits to healthcare companies.

Case Study: Vision Healthcare

Challenges: Scaling and handling order volume on in-house platform. Solution: Adopted commercetools' Composable Commerce platform. Results: Seamlessly scaled business across markets, reduced IT maintenance costs, implemented new customer experiences like loyalty programs and new websites.

Diederik Oostburg, Director of Information Technology at Vision Healthcare: Highlights how commercetools enabled Vision Healthcare to focus on customer experience and growth by revolutionizing consumer healthcare through composable commerce.

commercetools for Healthcare represents a groundbreaking solution for healthcare companies seeking to deliver exceptional commerce experiences while ensuring the utmost security and compliance. With its innovative features and testimonial-backed success stories like Vision Healthcare, commercetools sets a new standard for secure and scalable commerce in the healthcare industry.

Companies join to advance identity verification and develop a smarter, larger trust network

Incode Technologies Inc., a global leader in identity verification, has acquired MetaMap, a Silicon Valley-based identity verification company. This strategic acquisition positions Incode as a powerhouse in the identity verification market, poised to tackle emerging opportunities and evolving challenges in digital identity.

Key Points

1. Strategic Acquisition

   • Incode's acquisition of MetaMap creates a formidable entity with enhanced capabilities in identity verification.
   • Ricardo Amper, CEO of Incode, highlights the synergies between the two companies, emphasizing the integration of MetaMap's innovative approach and scalable growth engine.

2. Leadership Transition

   • Filip Victor, founder of MetaMap, steps down from his role, while COO Meghna Mann assumes the position of CEO.
   • Meghna Mann expresses excitement about the partnership, underscoring Incode's leadership in technology and customer-centricity.

3. Combining Expertise

   • Incode's AI-first identity orchestration platform boasts industry-leading accuracy and a seamless user experience.
   • MetaMap's platform enables businesses to make better risk decisions through predictive analytics and comprehensive user data.

4. Benefits of the Acquisition

   • Smarter Trust Network: The acquisition creates a robust network with millions of identities, enhancing identity verification services globally.
   • Scale and Efficiency: Incode's enterprise strength combined with MetaMap's midmarket expertise expands market share across North America, Latin America, and Africa.
   • Commitment to Innovation: The combined capabilities drive innovation in identity verification, particularly in combating AI-enabled fraud. Incode's personhood and injection protection technology complement MetaMap's optimization approach.

The acquisition of MetaMap by Incode Technologies marks a significant advancement in the field of identity verification. With a focus on innovation, scalability, and security, the combined company is poised to redefine digital interactions, making them safer, more informed, and more reliable than ever before.

RudderStack, the Warehouse Native Customer Data Platform (CDP), has unveiled RudderStack Profiles, now accessible for Databricks customers. This release marks a significant advancement in customer data modeling, empowering data teams to generate reliable, comprehensive customer profiles with ease.

Key Features

1. Simplified Data Modeling

   • RudderStack Profiles streamlines customer 360 data modeling with a declarative approach.
   • Users define model specifications in config files, eliminating the need for complex code.
   • Profiles automatically generates code for a comprehensive customer 360 in the Databricks Data Intelligence Platform.

2. Comprehensive Identity Graph

   • Establish a comprehensive identity graph within the Databricks Data Intelligence Platform.
   • Build features atop the identity graph to create a holistic customer 360.
   • Deliver complete customer profiles to drive use cases across all teams.

3. Cohorts and Activations

   • Cohorts Feature: Define core customer segments in the lakehouse, serving as a single source of truth for the entire company.
   • Activations Feature: Empowers business users to explore customer 360, filter cohorts into audiences, and sync them directly to tools for tactical activation.
   • Real-time API access enables personalized product experiences.

Testimonial

Soumyadeb Mitra, Founder and CEO of RudderStack: Highlights the revolutionary approach of Profiles in customer 360 data modeling. Profiles enables data teams to focus on value creation, turning customer data into a competitive advantage.

RudderStack Profiles for Databricks offers a groundbreaking solution for data teams seeking to create and deliver complete customer profiles. With simplified data modeling, comprehensive identity graphs, and agile audience activation, Profiles enhances value creation and drives competitive advantage for businesses.

Upgrades to Sumsub's comprehensive KYB solution include expanded coverage and data sources

Sumsub, a global full-cycle verification provider, has unveiled an upgraded version of its Business Verification solution, aimed at optimizing Know Your Business (KYB) processes. With expanded coverage and enhanced data sources, the revamped solution offers businesses a comprehensive tool to ensure compliance and streamline corporate due diligence checks.

Key Enhancements

1. Mission-Critical KYB Verification

   • KYB ensures businesses partner with legitimate entities and their Ultimate Beneficial Owners (UBOs).
   • Sumsub's Business Verification solution addresses challenges faced by businesses in legal entity checks, offering efficient corporate due diligence checks.

2. Comprehensive Solution Features

   • Expanded Data Coverage: Access to 500M+ commercial records, enabling Corporate Registry Checks in just 15 seconds.
   • Shareholder Records: Access to 345M+ shareholder records for Ownership & Control Checks.
   • UBO Verification: Achieves over 90% pass rates in about 30 seconds.
   • Advanced AML Screening: Conducted on 11K+ sources for enhanced due diligence.

3. Streamlined Processes

   • Corporate Documents Review: Conducted by Sumsub's in-house experts, saving client compliance teams' time.
   • Customizable Questionnaire Analysis: Ability to request additional information to tailor due diligence checks.

Testimonial

Vyacheslav Zholudev, Co-founder and CTO of Sumsub, emphasizes the significance of Sumsub's Business Verification platform in combatting money laundering and fraud. The solution offers comprehensive screening capabilities, faster onboarding, and customizable flows for KYB, KYC, and AML checks.

Sumsub's enhanced Business Verification solution revolutionizes corporate due diligence checks, offering expanded coverage, reduced processing times, and enhanced user experience. With streamlined processes and comprehensive features, businesses can ensure compliance, mitigate risks, and accelerate onboarding processes with ease.

Bloomreach, the leading platform for ecommerce personalization, has launched Loomi Search+, a cutting-edge AI-powered ecommerce search solution. Loomi Search+ revolutionizes the search experience by leveraging advanced technology to maximize revenue potential from longer, more nuanced search queries.

The Challenge

Traditional ecommerce search methods often struggle to deliver relevant results for longer search queries. While vector search captures broader meanings but may include irrelevant suggestions, keyword search offers precise results but may miss relevant items. Bloomreach's research shows that longer, nuanced searches account for a significant portion of ecommerce search revenue, highlighting the need for a solution that optimizes both precision and recall.

The Solution

Loomi Search+ addresses this challenge by combining two powerful search technologies into a single engine. Building upon Bloomreach's existing Loomi Search technology, Loomi Search+ integrates semantic keyword engine precision with a wider recall set of similar products powered by Google Cloud Vertex AI's LLM-powered vectors. This hybrid approach ensures that businesses can deliver precise results while also providing a broad set of similar products, regardless of the complexity of the search query.

Key Features

• Precision and Recall Optimization: Loomi Search+ maximizes revenue potential from longer search queries by delivering precise results and broad recall sets.
• AI-Powered Technology: Leveraging Bloomreach's semantic technology and proprietary data alongside model intelligence from Google Cloud.
• Adjustable Controls: Enhanced with adjustable controls, businesses can tailor the search experience to meet their specific needs and preferences.

Testimonial

Anirban Bardalaye, Chief Product Officer at Bloomreach, emphasizes the significance of Loomi Search+ in delivering a new future for ecommerce search. By ensuring relevant results for complex search queries, Loomi Search+ stays ahead of customer expectations and drives revenue growth for businesses.

Loomi Search+ represents a groundbreaking advancement in ecommerce search technology, providing businesses with the tools they need to thrive in an increasingly competitive landscape. By combining precision and recall optimization with AI-powered technology, Loomi Search+ empowers businesses to deliver a seamless and efficient search experience for their customers, driving revenue and customer satisfaction.

The acquisition expands Madhive’s focus from CTV to other channels to maximize reach and drive outcomes with local audiences and allow advertisers to streamline omnichannel planning, data and audience targeting, campaign execution and creative tools.

Madhive, a leading technology company in local Connected Television advertising (CTV), has announced the acquisition of Frequence Inc, a premier omnichannel ad sales enablement and workflow software provider. This strategic partnership aims to revolutionize local digital advertising by offering a comprehensive platform for precise, geo-targeted messaging across various channels.

The Vision

The acquisition of Frequence Inc aligns with Madhive's vision to empower local media markets with advanced technology solutions. By combining their expertise, Madhive and Frequence create a unified platform that serves national, regional, and local advertisers, delivering seamless campaign management and optimization across multiple channels.

Key Features

• Comprehensive Platform: The combined platform offers end-to-end planning, creative production, activation, and measurement capabilities.
• Expanded Reach: Madhive's enterprise clients gain access to new channels beyond CTV and digital video, including display, OOH, and audio.
• Streamlined Workflow: Frequence's workflow software automates key ad operations and workflows, driving sales efficiency and revenue growth for local media companies.

Benefits for Clients

• Enhanced Capabilities: Clients benefit from a client-first approach, integrated platform, and cross-channel optimization.
• New Opportunities: Independent agencies and media holding companies can reach niche, local audiences at national scale.
• Unified Platform: Offers a full-funnel approach, optimizing for reach, frequency, and outcomes such as website visitation, purchases, and foot traffic.

Executive Commentary

• Spencer Potts, CEO at Madhive: Emphasizes the vision to provide best-in-class omnichannel solutions for the SMB market, with CTV at its core.
• Tom Cheli, CEO at Frequence: Highlights the transformative opportunities for customers and advertisers through the acquisition, leveraging combined strengths to establish a leading digital advertising hub for local media companies.

Madhive's acquisition of Frequence Inc marks a significant milestone in the evolution of local digital advertising. By combining their strengths, these two industry leaders are poised to reshape the landscape, offering advertisers, agencies, and media companies a comprehensive platform for effective campaign management and optimization across multiple channels.

Cookieless AI Solution Uses GPT Large Language Models To Deliver Relevance and Performance at Scale

PubMatic, a leading global sell-side ad technology company, has joined forces with Cognitiv, a Deep Learning Advertising Platform, to introduce a groundbreaking contextual targeting solution powered by GPT 4. This market-first solution goes beyond legacy keyword targeting, offering advertisers a more scalable, flexible, and nuanced approach to media buying.

The Innovation

GPT 4, renowned for its advanced capabilities in understanding sentiment and capturing nuance, enables advertisers to unlock highly relevant content and buy on specialty publishers with confidence. By leveraging Cognitiv's advanced AI technology, advertisers can achieve positive sentiment and Diversity, Equity, and Inclusion (DE&I) media buying goals at scale.

Client Testimonial

Amanda Temes, Director of Marketing at Fresh Direct, highlights the importance of innovative strategies within the media mix. The partnership between PubMatic and Cognitiv provides Fresh Direct with a powerful solution that performs at scale, offering a deeper layer of confidence in their targeting approach and enabling effective strategy pivots.

Advanced Features

• ContextGPT Product: Cognitiv's advanced ContextGPT product helps advertisers achieve positive sentiment and DE&I media buying goals at scale.
• Inclusivity Feature: Built using GPT 4, Cognitiv's Inclusivity feature helps advertisers identify relevant, performant, brand-safe media, promoting diversity and inclusion in advertising.
• Precise Media Buying Opportunities: PubMatic's integration with Cognitiv offers nuanced media buying opportunities, including real-time events, news, special interest, multicultural, and more.

Industry Perspective

Don Lee, VP of Addressability at PubMatic, emphasizes the commitment to building a better future for advertising across the open web. Through the partnership with Cognitiv, PubMatic aims to improve ad relevance at scale while respecting online privacy.

Partnership Benefits

Jana Jakovljevic, SVP of Partnerships at Cognitiv, expresses excitement about working with PubMatic to offer the latest in contextual targeting to programmatic buyers. This partnership not only meets performance goals but also complements company values by providing highly curated audiences in a privacy-safe manner.

PubMatic and Cognitiv's partnership represents a significant advancement in contextual targeting, offering advertisers unparalleled capabilities to reach their target audiences effectively while promoting positive sentiment and diversity in advertising. This innovative solution underscores the commitment to improving ad relevance, respecting privacy, and driving positive user experiences across the digital advertising landscape.

Improved content workflow and better compliance management cited as top two benefits of adopting a CCMS

Quark Software unveils the results of a global survey shedding light on enterprise content lifecycle management and the pivotal role played by Component Content Management Systems (CCMS). The survey, conducted by industry analyst firm IDC, offers valuable insights into how organizations are leveraging CCMS to address content challenges and harnessing Artificial Intelligence (AI) to enhance their content strategies.

Key Findings

• CCMS Benefits: Organizations deploying CCMS powered by content automation reported improved workflows (45%), better compliance management (44%), and enhanced customer experience (41%) as the top three benefits.
• AI Adoption: Nearly 90% of respondents believe that AI will enhance their content strategy and provide a competitive advantage.

Enterprise Content Challenges

• Complexity: Content complexities pose challenges for stakeholders involved in the content lifecycle process, including content leaders, technical writers, and production managers.
• Regulatory Compliance: Ensuring documentation meets stringent security and industry regulations emerged as the biggest challenge, followed by format and design concerns and the ability to keep pace with content updates.

The CCMS Advantage

• Content Variety and Volume: Deploying a CCMS enables organizations to manage content variety, volume, and scale of change while ensuring quality and compliance.
• Microsoft Office 365 Integration: Tight integration with Microsoft Office 365 emerged as the top technology requirement for efficient document lifecycle processes.

Quark's Commitment

• Content Technology Solutions: Quark is committed to delivering content technologies that address enterprise content complexity and support content stakeholders effectively.
• Quark Publishing Platform (QPP) NextGen: QPP NextGen automates complex content management processes, leveraging over 40 years of content complexity understanding.

Quark Software's survey underscores the significance of CCMS in addressing enterprise content challenges and embracing AI to enhance content strategies. As organizations strive to navigate content complexities and achieve their business objectives, solutions like CCMS offer invaluable support, enabling efficient workflows, compliance management, and enhanced customer experiences.