News

outboundIQ Earns Five9 Certified Implementation Partner Accreditation

outboundIQ proudly announces its accreditation as a Five9 Certified Implementation Partner (CIP), a mark of distinction for its expertise in optimizing and streamlining outbound-focused contact center operations. With a dedicated team of seasoned Five9 veterans, expert programmers, and industry thought leaders, outboundIQ is uniquely positioned to help businesses of all sizes unlock the full...

business 6 Jan 2025

Swoop Showcases Award-Winning Healthcare Marketing Solutions at CES 2025

Swoop, a leader in privacy-safe, AI-driven healthcare marketing, is set to demonstrate its award-winning suite of products at the Consumer Electronics Show (CES) in Las Vegas. Known for advancing data consistency, privacy compliance, and predictive engagement, Swoop’s innovative tools have already helped top pharma brands reshape their patient and healthcare provider (HCP) engagement strategies...

marketing 6 Jan 2025

Accio AI Search Engine Reaches 500,000 SME Users, Revolutionizing B2B Trade

Alibaba International’s AI-powered B2B search engine, Accio, has reached a major milestone with over 500,000 small and medium-sized enterprise (SME) users since its launch in November 2024. Designed to streamline product sourcing, Accio uses advanced natural language processing to help SMEs intuitively find the products they need, simplifying the global trade process. AI-Enhanced Product Sourcing...

artificial intelligence 6 Jan 2025

Seventh Bear Launches to Revolutionize Marketing Strategy in 2025

Marketing has evolved, and not necessarily for the better. Modern marketing teams face the challenge of fixing broken systems, grappling with unhelpful data, and constantly chasing the latest tools without a solid strategy in place. Enter Seventh Bear, a groundbreaking marketing consultancy focused on freeing teams from mundane tasks and empowering them to create bold, transformative ideas that...

marketing 6 Jan 2025

IAS Announces CFO Transition: Jill Putman Appointed Interim CFO

Integral Ad Science (IAS), a global leader in media measurement and optimization, announced the departure of Tania Secor as Chief Financial Officer (CFO) and the appointment of Jill Putman as Interim CFO. The transition is effective immediately as IAS begins its search for a permanent CFO. Leadership Transition Tania Secor, who served as CFO for two years, has stepped down to pursue new...

business 6 Jan 2025

Ripley PR Named Strategic Partner by Nexstar Network

Ripley PR, a leading public relations agency specializing in the home service and skilled trades industries, has achieved a significant milestone by being named a Strategic Partner by Nexstar Network. Nexstar Network is a prominent member-owned organization that fosters business growth and development for home service companies across the United States, Canada, and Australia. Strategic...

business 6 Jan 2025

Later Acquires Mavely to Enhance Influencer Marketing and Creator Earnings

Later, a leader in influencer marketing and social media management, has acquired Mavely, the leading Everyday Influencer Platform.® Valued at $250 million, this acquisition strengthens Later’s ability to deliver full-funnel impact and measurable ROI for marketers while helping creators maximize earnings through social commerce. Key Details of the Acquisition Strategic Investment: Funded by...

marketing 3 Jan 2025

CDP Industry Evolves with Unified Data and New Growth Opportunities

The Customer Data Platform (CDP) industry is entering a new phase of growth, driven by adoption across diverse users, industries, and regions. According to a recent survey by the Customer Data Platform Institute, significant strides have been made in customer data unification, although the pace of new deployments has slowed. Key Survey Findings Customer Data Unification Progress: 57% of...

data management 3 Jan 2025