Global brands can leverage DV’s trusted, independent measurement solutions to protect brand equity and boost campaign performance on Reddit

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, unveils the industry's first comprehensive media authentication offering on Reddit. This offering, including the DV Authentic Ad® metric, provides advertisers with trusted transparency and brand safety on Reddit ads.

Key Features

• Brand Equity Protection: DV's brand safety and suitability measurement ensure advertising messages align with non-objectionable and suitable content, safeguarding reputation and preserving brand equity.
• Fraud Detection: DV helps identify and report fraud and invalid traffic (IVT), ensuring ad delivery integrity.
• Viewability Measurement: DV offers comprehensive viewability measurement, shedding light on ad impact and whether they have the opportunity to be seen.
• In-Geo Delivery: DV's technology verifies ad delivery within the intended geography, preventing exposure outside campaign specifications.

Reddit's Unique Platform

Reddit, one of the most-visited websites, boasts over 100,000 communities dedicated to various topics, fostering authentic human connection and high user engagement.

Benefits for Advertisers

• Brand Safety: Advertisers can trust that their ads appear in brand-suitable environments aligned with their values.
• Fraud Prevention: DV identifies and reports fraudulent activities, safeguarding campaign integrity.
• Viewability: Advertisers gain clarity on ad visibility and impact, ensuring maximum effectiveness.
• Geographical Accuracy: DV ensures ads are delivered within the intended geographic regions, enhancing targeting precision.

Reddit's Perspective

According to Harold Klaje, Reddit's Chief Revenue Officer, third-party verification enhances advertiser confidence and reinforces brand safety efforts. Reddit is committed to providing advertisers with transparency and brand safety solutions through partnerships with industry leaders like DoubleVerify.

Technology Behind DV's Solution

DV's brand safety and suitability solution, powered by DV Universal Content Intelligence, leverages advanced artificial intelligence (AI) technology to analyze various content types and provide accurate classifications, ensuring comprehensive coverage and protection at scale.

DoubleVerify's media authentication offering on Reddit, powered by DV Authentic Ad®, empowers advertisers with trusted transparency, brand safety, and suitability on Reddit ads. With features like fraud detection, viewability measurement, and geographical accuracy, advertisers can optimize campaign performance and protect their brand reputation effectively.

Modern platform enables organizations to build out-of-the-box integrations in a configurable, secure, and cost-efficient way

OneSpan Inc. announces the launch of the OneSpan Integration Platform, empowering organizations to seamlessly integrate eSignatures into their preferred applications. This modern platform offers pre-built integrations with popular business apps like Microsoft Apps, Google Workspace, Salesforce, and Workday, streamlining the digital agreement process.

Challenges with Traditional Approaches

The proliferation of SaaS applications has complicated IT management and hindered employee productivity. Traditional development methods via API or SDK are costly and time-consuming, requiring dedicated resources. OneSpan's Integration Platform addresses these challenges with a low-code/no-code approach, enabling effortless integration without the need for extensive development efforts.

Benefits of OneSpan Integration Platform

• Increase Business Agility: Cover front-office and back-office use cases with a single automation solution, enhancing organizational agility.
• Accelerate Implementation: With low-code/no-code capabilities, organizations can deploy integrations faster, reducing time to market.
• Mitigate Risks and Protect Data: Pre-tested integrations and built-in security measures ensure data protection and minimize security loopholes.
• Reduce IT Costs: Eliminate integration development and specialized skills, reducing IT costs associated with traditional integration methods.

Industry Recognition

Holly Muscolino, Group Vice President at IDC, emphasizes the importance of integrating eSignatures into broader workflows for maximizing their value. OneSpan's Integration Platform addresses this need by offering out-of-the-box integrations tailored to various business processes.

Vision for the Future

OneSpan plans to enhance the Integration Platform with self-service marketplace support and BYOI capabilities, enabling organizations to customize their digital transaction workflows further. These developments will empower users to leverage OneSpan Sign seamlessly with third-party integrations.

The OneSpan Integration Platform revolutionizes eSignature integration, offering organizations a seamless, low-code/no-code solution to integrate eSignatures into their preferred applications. By streamlining the digital agreement process, organizations can boost productivity, automate workflows, and enhance security, ultimately driving business growth and success.

The $930m acquisition will provide customers with a comprehensive combined public and private content offering, further cementing AlphaSense's leadership in market intelligence

AlphaSense, the market intelligence and search platform, unveils its acquisition of Tegus, a leading provider of expert research and financial data. This strategic move aims to enhance AlphaSense's platform with Tegus' extensive library of private company insights. Additionally, AlphaSense raises $650 million in funding to fuel its growth and expansion.

Empowering Smarter Decisions

Jack Kokko, CEO and Founder of AlphaSense, expresses excitement about the acquisition, emphasizing its significance in furthering the company's mission to empower professionals to make better decisions efficiently. By combining forces with Tegus, AlphaSense enhances its product suite and delivers comprehensive insights to users worldwide.

Tegus' Offerings

Tegus boasts a vast library of high-quality expert research covering 35,000+ public and private companies across various sectors. Additionally, its financial data offering, including financials, KPIs, and drivable models on 4,000+ public companies, adds unique offerings to AlphaSense's platform. Michael Elnick, Co-Founder and Co-CEO of Tegus, shares his excitement about joining forces with AlphaSense to empower clients in new and powerful ways.

Accelerating Growth and Innovation

AlphaSense and Tegus, both known for their commitment to innovation and quality content, are set to accelerate growth and expand their offerings. By leveraging their complementary capabilities, they aim to provide users with unparalleled access to insights from thousands of content sets.

Recent Milestones

The acquisition follows a series of significant milestones for AlphaSense, including being named to the 2024 CNBC Disruptor 50 list, exceeding $200 million in ARR, opening a new hub in Singapore, and securing significant investments in Series D and Series E funding rounds.

Closing Remarks

The transaction, expected to close in the third quarter of 2024, marks a pivotal moment for AlphaSense and Tegus. With a shared vision and commitment to innovation, they are poised to revolutionize the market intelligence landscape and empower professionals worldwide with actionable insights.

Global technology leader becomes Espai Barça’s new Official Edge-to-Cloud Partner for the next four seasons, until 30 June 2028

FC Barcelona and Hewlett Packard Enterprise (HPE) have entered into a partnership agreement, with HPE becoming the new Espai Barça Official Edge-to-Cloud Partner for the next four seasons. This collaboration aims to enhance the spectator experience at Espai Barça through innovative technology solutions.

Revolutionizing the Spectator Experience

The partnership between FC Barcelona and HPE is founded on a market-leading approach to edge connectivity and cloud technology. By leveraging HPE Aruba Networking and HPE GreenLake cloud solutions, Espai Barça will offer personalized services and experiences to its fans, setting a new standard for sports and entertainment events.

Technological Innovation at Espai Barça

FC Barcelona is committed to making Espai Barça an international hub for innovation. With the support of HPE, Espai Barça will adopt cutting-edge technologies to enhance every aspect of the stadium experience. From gamification to virtual reality, fans can expect a range of new services aimed at elevating their engagement.

Implementation of HPE Solutions

As part of the agreement, HPE will implement HPE GreenLake Private Cloud Enterprise and HPE Aruba Networking solutions at Espai Barça. These solutions will modernize the stadium's IT infrastructure, providing simplified management, enhanced automation, and increased data security.

Espai Barça: More Than a Stadium

Espai Barça is a transformative project that aims to redevelop and expand FC Barcelona's facilities, including the iconic Spotify Camp Nou. With HPE's expertise in technology implementation, Espai Barça will offer visitors a customized and technologically advanced experience.

Statement by FC Barcelona

Juli Guiu, Vice-President of Marketing at FC Barcelona, emphasizes the importance of the partnership with HPE in creating a digitally connected and secure environment for Espai Barça. The collaboration aims to significantly improve the interaction between the club and its fans.

Statement by Hewlett Packard Enterprise

Alfredo Yepez, Senior Vice President and Managing Director at Hewlett Packard Enterprise, highlights the role of technology in sports growth and innovation. HPE is proud to serve as the Official Edge-to-Cloud Partner of FC Barcelona, contributing to the enhancement of the visitor and fan experience at Espai Barça.

The partnership between FC Barcelona and Hewlett Packard Enterprise represents a significant step towards transforming Espai Barça into a technological hub. By integrating state-of-the-art technology solutions, the collaboration aims to elevate the spectator experience and drive innovation in sports entertainment.

An advertising and tech veteran with almost two decades of experience in technology growth, Akkerman will lead the company's global business team

Digital Turbine, a leader in growth solutions for the mobile ecosystem, is pleased to announce Michael Akkerman as its new Chief Business Officer. This appointment marks a strategic move to enhance global go-to-market efforts across sales, partnerships, marketing, product, and business operations.

1. Michael's Expertise:
   • Strategic and operational visions across product, sales, corporate development, and partnerships.
   • Proven track record in building and optimizing high-growth advertising products.
2. Experience Highlights:
   • Leading Uber's emerging advertising business as GM, Mobility Advertising.
   • Empowering financial institutions at Cardlytics as Chief Product & Strategy Officer.
   • Managing global partnerships at Pinterest as Global Head of Partnerships.
3. Digital Turbine's Vision:
   • Extensive network with over 800 million devices.
   • Robust advertising ecosystem offering unique consumer insights and personalized solutions.
4. CEO's Statement:
   • Bill Stone's excitement about Michael's strategic insight and operational expertise aligning with Digital Turbine's future vision.
5. Michael's Quote:
   • Michael's enthusiasm for joining Digital Turbine and creating value for partners in technology, carriers, and advertising.

Michael Akkerman's appointment as Chief Business Officer signifies Digital Turbine's commitment to driving innovation and growth in the mobile growth ecosystem. His expertise and leadership are poised to propel the company's global footprint and deliver value to partners across the industry.

Rudnick to bolster the advancement of CTV leader’s technological solutions to support a new era of interactive television

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has announced the promotion of Dave Rudnick to Chief Technology Officer (CTO). In his new role, Dave will spearhead technology strategy, advise engineering teams, and develop innovative solutions to support clients and the broader CTV industry.

1. Dave's Expertise:
   • Three decades in pivotal technology positions.
   • Vast experience in advanced advertising and CTV platforms.
2. Career Highlights:
   • Joined LG Ad Solutions as Senior Vice President of Engineering in January.
   • Led the development of Vizio Ads' CTV platform.
3. LG Ad Solutions' Vision:
   • Championing innovation in the CTV industry.
   • Maximizing outcomes for marketers while prioritizing viewer experience.
4. CEO's Statement:
   • Michael Hudes' confidence in Dave's ability to drive technological development.
5. Dave's Quote:
   • Dave's honor in taking on the role of CTO and commitment to creating solutions for customers.

Dave Rudnick's appointment as Chief Technology Officer reflects LG Ad Solutions' commitment to innovation and excellence in the CTV and cross-screen advertising space. His leadership and expertise will continue to shape the future of advertising solutions that benefit both brands and viewers.

B2B technology buyers have doubled down on know-and-try-before-you-buy, making brand awareness more imperative than ever for companies wanting to succeed.

TrustRadius, in collaboration with Pavilion, has published its eighth-annual B2B Buying Disconnect report, titled "2024 B2B Buying Disconnect: The Year of the Brand Crisis." This report delves into the evolving landscape of B2B technology buying behavior and the significant shift towards brand preference and trust in the buyer's journey.

1. Key Findings:
   • Short lists shrinking to two or three products, with 71% of buyers purchasing their top choice.
   • 86% of buyers shortlisted products they already knew, emphasizing the importance of brand recognition.
   • Stable buying group sizes and quick deal cycles, with 87% of purchases completed within six months.
   • Shift in vendor spending towards demand generation over brand awareness.
2. Report Insights:
   • Analysis from 2,164 technology buyers and 243 go-to-market professionals.
   • Importance of intermixing brand awareness with demand generation throughout the buying journey.
3. CEO Insights:
   • Vinay Bhagat emphasizes the need for vendors to address brand awareness alongside demand generation for success.
   • Sam Jacobs highlights the power of conversations and brand familiarity in the buyer's decision-making process.
4. Upcoming Discussion:
   • TrustRadius and Pavilion will discuss report findings in a LinkedIn Live event on June 13, 2023, at 12 p.m. ET.

The 2024 B2B Buying Disconnect report sheds light on the critical role of brand awareness in winning buyer trust and preference. As the industry shifts towards shorter buying cycles and prioritizes brand familiarity, vendors must adapt their strategies to incorporate brand building throughout the buyer's journey.

DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector

DanAds, a global leader in advertising technology, has teamed up with Brand Metrics, an innovative provider of automated brand lift data, to revolutionize advertising opportunities within the media industry.

1. Partnership Benefits:
   • Integration of Brand Metrics' brand lift data into DanAds' platform for enhanced ROI insights.
   • Empowering advertisers with premium metrics, including brand awareness, consideration, preference, and buying intent.
2. Client Advantages:
   • Improved campaign effectiveness and informed decision-making for advertisers.
   • National World's success story with 19% greater brand lift using the solution on their self-serve platform.
3. CEO Statements:
   • Peo Persson highlights the partnership's significance in providing data-driven insights to users.
   • Mikael Larsson emphasizes the accessibility of high-quality brand lift measurement through the collaboration.
4. Partnership Impact:
   • Transforming the advertising landscape by making brand lift measurement accessible to advertisers of all sizes.
   • Joint mission of empowering advertisers/agencies with innovative solutions.

The DanAds and Brand Metrics partnership represents a milestone in advertising technology, offering comprehensive brand lift data and empowering advertisers with actionable insights. As the industry moves towards data-driven strategies, this collaboration sets a new standard for measuring campaign impact and optimizing advertising effectiveness.