Permutive, the leading Audience Activation Platform for publishers and advertisers, has appointed Jay Stevens as its new Chief Commercial Officer (CCO). With over two decades of experience in the advertising sector, Stevens' strategic hire marks a significant step for Permutive as it redefines advertising and expands its commercial footprint across the buy side.

Key Points

1. Strategic Hire

   • New CCO: Jay Stevens joins Permutive to lead commercial activities.
   • Experience: Stevens brings 25 years of advertising sector experience.
   • Previous Roles: Held positions at Hudson MX, Adform, and Rubicon Project.

2. Responsibilities

   • Scaling Advertiser Side: Stevens tasked with connecting advertising ecosystem stakeholders.
   • Focus Areas: Agency partners, retail networks, and data providers.

3. Stevens' Vision

   • Excitement: Stevens enthusiastic about joining Permutive during an industry-defining period.
   • Future-Proof Solution: Acknowledges Permutive's audience activation solution as forward-thinking.
   • Team and Ambition: Recognizes Permutive's talented team and their innovative approach.

4. CEO Perspective

   • Welcoming Stevens: CEO Joe Root expresses excitement about Stevens joining.
   • Signal Loss Solution: Stevens to play a crucial role in solving signal loss and fostering collaboration.
   • Commitment to Innovation: Permutive's ongoing dedication to innovation highlighted.

Jay Stevens' appointment as CCO signifies Permutive's commitment to driving advertising innovation and delivering tangible results for clients and partners. With his wealth of experience and Permutive's forward-thinking approach, the company is poised to lead the way in reimagining advertising in the cookieless world.