New insights from LG Ad Solutions reveal consumer perceptions regarding the use of AI in CTV advertising

LG Ad Solutions unveils new consumer insights on AI in connected TV (CTV) advertising, revealing shifting perceptions and preferences among consumers towards AI-generated ads. These insights shed light on the impact of AI on brand perception, personalization in advertising, and regulatory concerns.

1. Consumer Perception and Recognition of AI Ads:

   • 49% of consumers can distinguish between AI-generated ads and traditional methods, yet nearly half (49%) prioritize authenticity over the method of ad creation.
   • Insights indicate consumer receptiveness towards innovative technologies enhancing the ad experience, especially in emerging CTV areas like shoppable TV.

2. Impact of Personalization in Advertising:

   • 74% of respondents notice personalized ads tailored to their preferences, highlighting a positive reception towards personalized advertising among the majority.
   • There's a generational divide, with older consumers (55+) less likely to notice personalized ads compared to younger demographics.

3. Perception of Brand Innovation with AI:

   • 38% of consumers perceive brands using AI-generated ads as more innovative, particularly resonating with the 35-54 age group (51% agreement).
   • However, 31% remain neutral about AI's influence on brand perception, suggesting varied consumer sentiments.

4. Regulatory Concerns and Consumer Sentiments:

   • Despite interest in personalized AI ads, 80% of consumers advocate for regulations, especially concerning sensitive contexts like political advertising during the 2024 election.
   • This reflects a cautious approach towards AI application in advertising, balancing innovation with ethical considerations.

LG Ad Solutions leverages AI technology to enhance consumer engagement across global platforms, emphasizing relevance and effectiveness through dynamic ad personalization. As consumer expectations evolve, AI-driven insights and personalized campaigns are pivotal in shaping future advertising strategies, ensuring brands align with consumer preferences while navigating regulatory landscapes.