Unified data offering enables ID-free targeting to reach consumers in cookieless and cookie-restricted environments

Connatix, a leading video technology company, has unveiled its Data Intelligence Suite designed to address challenges in the digital advertising ecosystem. This comprehensive offering integrates fragmented identity and contextual data to enhance addressability across all video environments, benefiting both advertisers and publishers.

1. Overview of Data Intelligence Suite:

   • Purpose: Enhances addressability in video environments amidst cookie deprecation and evolving standards.
   • Benefits: Increases precision and scalability for advertisers; boosts revenue streams and fill rates for publishers.

2. Challenges in the Digital Advertising Ecosystem:

   • Cookie Deprecation: Impact on targeting and measurement.
   • Shift to Streaming: Changes in consumption patterns.
   • Digital Identity Overload: Managing diverse data sources.

3. Features of the Data Intelligence Suite:

   • Targeting Solutions: Innovative tools for diverse advertising strategies.
   • Predictive Audience Targeting: Combines behavioral interest signals with audience data for high-intent targeting.
   • Deep Contextual Analysis: Real-time insights into content categories and keywords to engage audiences effectively.

4. Industry Impact and Testimonial:

   • Horizon Media's Perspective: Emphasizes the importance of cookieless solutions and privacy-first approaches.
   • Benefits of Predictive Audiences: Enhances programmatic strategies, delivers relevancy, and drives business outcomes.

Connatix's Data Intelligence Suite represents a forward-looking solution in digital advertising, aligning with privacy regulations while empowering advertisers with effective targeting capabilities. As the industry shifts towards privacy-first practices, Connatix stands at the forefront with tools that ensure audience engagement and scalability, setting new standards for contextual advertising in a cookieless era.