AppsFlyer, a global leader in mobile measurement, attribution, and data analytics, has announced the promotion of Gal Ekstein to Chief Business Officer (CBO). This move underscores AppsFlyer’s commitment to sustained growth, innovation, and providing customers with trusted, privacy-preserving marketing solutions.

1. Gal Ekstein’s New Role

• Ekstein will lead AppsFlyer’s go-to-market efforts, focusing on global expansion and sustainable growth.
• Responsibilities include driving customer value and leveraging cutting-edge technologies to strengthen AppsFlyer’s market presence.

2. Track Record of Success

• Ekstein has been instrumental in AppsFlyer’s growth in EMEA and LATAM markets.
• Achieved 3.3x revenue growth in the region during his tenure.
• Known for fostering strong customer relationships and championing innovative strategies.

Statements from Leadership

• Oren Kaniel, CEO and Co-founder of AppsFlyer:

  • Praised Ekstein’s leadership and ability to deliver sustainable growth.
  • Highlighted his focus on maintaining AppsFlyer’s reputation for accurate and independent measurement.

• Gal Ekstein, Chief Business Officer:

  • Expressed honor and excitement to lead during this transformative phase.
  • Reiterated commitment to driving customer value, innovation, and global impact.

AppsFlyer’s Growth and Innovations

• Surpassed $400 million Annual Recurring Revenue (ARR) in 2023.
• Achieved a full year of profitability and over two years of positive cash flow.
• Introduced advanced AI integrations, privacy-preserving tools, and enhanced Retail Media Network (RMN) capabilities.
• Launched Data Collaboration Platform and AI-driven solutions, empowering customers with secure, actionable insights.

Gal Ekstein’s promotion to Chief Business Officer marks a significant milestone for AppsFlyer as it continues its journey of profitable growth and global influence. With a proven track record of driving success, Ekstein is poised to lead AppsFlyer’s go-to-market strategies, ensuring the company’s innovative solutions remain at the forefront of marketing measurement.

Zeta Global, the AI marketing cloud, has announced the appointment of Ed See as Chief Growth Officer, effective February 10. With over 30 years of experience, including eight years as a Partner at McKinsey & Company’s Marketing and Sales practice, See’s appointment highlights Zeta’s commitment to advancing its AI-driven marketing solutions and driving transformative growth.

1. Leadership Role and Responsibilities

• Reporting directly to Zeta’s President, Steven Gerber.
• Focused on accelerating Zeta’s growth strategy by:
  • Deepening engagement with CMOs and c-suite executives.
  • Demonstrating the impact of Zeta’s AI-driven marketing solutions.
  • Driving measurable, high-impact marketing outcomes for clients.

2. Expertise and Vision

• Over three decades of experience in marketing, analytics, and digital transformation.
• Guided iconic brands in leveraging cutting-edge marketing capabilities.
• Committed to helping businesses achieve effectiveness, efficiency, and impactful growth.

Statements from Leadership

• David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta:

  • Praised See’s expertise and relationships with influential CMOs.
  • Highlighted his ability to solidify Zeta’s position as an AI marketing leader.

• Ed See, Chief Growth Officer:

  • Expressed excitement to join Zeta during a pivotal growth phase.
  • Emphasized Zeta’s alignment with modern marketers’ need for impactful, efficient solutions.

Transition and Future Outlook

• Ed See succeeds Will Margiloff, who transitions to Vice Chairman.
• Zeta’s focus on scaling its AI-driven solutions reflects its vision to remain at the forefront of AI-powered marketing, empowering businesses to unlock their full potential.

Ed See’s appointment as Chief Growth Officer marks a significant step for Zeta Global in its mission to revolutionize AI-driven marketing. His expertise and strategic vision will play a pivotal role in deepening industry engagement and driving transformative growth for clients in an ever-evolving marketing landscape.

Cloudways, a part of DigitalOcean Holdings, Inc., has launched Cloudways Copilot, a suite of AI-powered solutions aimed at simplifying managed hosting for small and medium-sized businesses (SMBs). The first feature, AI-powered issue diagnostics, is now available in public preview, revolutionizing how website issues are detected, diagnosed, and resolved.

1. AI-Powered Issue Diagnostics

• Automatically detects, diagnoses, and resolves website issues in real time.
• Cuts down resolution times from over 45 minutes to under 10 minutes.
• Targets common website challenges like:
  • Unoptimized data queries.
  • DoS attacks.
  • Aggressive bot crawling.

2. Impact on Business Performance

• Research shows that websites loading in one second or less achieve conversion rates three times higher than slower websites.
• Cloudways Copilot helps businesses improve website performance, optimizing user experiences and boosting conversion rates.

Customer and Expert Insights

• Suhaib Zaheer, SVP of Managed Hosting at DigitalOcean:

  • Highlights customer-centric AI adoption to simplify hosting challenges.
  • Focuses on addressing repetitive tasks to allow SMBs to focus on core operations.

• Blake Whittle, Owner of ClikIT:

  • Praises AI diagnostics as a "game-changer" that reduces server management time.

• Bratin Saha, Chief Product and Technology Officer at DigitalOcean:

  • Envisions democratizing AI for SMBs by enabling faster server issue resolution.

Future of Cloudways Copilot

1. Upcoming Features in 2025

• Automated Developer Workflows:
  • Streamlines repetitive coding tasks.
• Intelligent Hosting Sidekick:
  • Instantly executes common hosting operations.

2. Availability

• Early access available now for interested customers.
• Full launch of AI-powered diagnostics and additional tools expected by July 2025.

Cloudways Copilot represents a significant step in integrating AI into web hosting, providing SMBs with cutting-edge tools to streamline operations and improve website performance. With faster issue resolution and future AI solutions, Cloudways ensures businesses can focus on growth while leaving technical challenges to intelligent automation.

Oktopost, a leading B2B social media management platform, has unveiled a powerful integration with Looker Studio (formerly Google Data Studio). This collaboration empowers marketers to create dynamic reports, consolidate data, and gain deeper insights into their social media performance, all while ensuring compliance with privacy regulations.

1. Seamless Data Consolidation

• Integrates Oktopost’s social media analytics with Looker Studio’s data visualization capabilities.
• Combines social metrics with broader marketing and business data in a centralized dashboard.
• Eliminates data silos to provide a unified view of marketing performance.

2. Enhanced Reporting and Automation

• Automates social media performance tracking, reducing manual tasks.
• Provides customizable, shareable dashboards for better team collaboration.
• Aligns social media efforts with broader business goals, including revenue and lead generation.

3. Actionable Insights for Smarter Decisions

• Offers a holistic view of social media impact alongside KPIs like traffic, revenue, and lead generation.
• Supports data-driven strategies to refine go-to-market approaches and optimize campaigns.
• Empowers teams to measure campaign precision and align initiatives with growth objectives.

What Looker Studio Brings to the Table

• Self-service business intelligence tool with customizable charts and graphs.
• Access to over 800 data sources for a comprehensive overview of performance.
• User-friendly interface for creating shareable reports with minimal effort.

Oktopost’s Broader Vision

• Advances in AI-powered social tools and Advocacy Gamification Engine strengthen Oktopost’s platform.
• Enables B2B marketers to amplify employee voices, streamline content, and drive measurable business outcomes.
• Focuses on fostering brand trust, web traffic, and lead generation through advanced social analytics.

Oktopost’s integration with Looker Studio enhances B2B marketing by delivering actionable social media insights in a unified platform. This collaboration simplifies reporting, optimizes workflows, and empowers marketers to align their efforts with measurable business growth.

Zartico, a MarTech innovator based in Salt Lake City, Utah, is redefining how marketers understand and connect with people and places. By leveraging advanced data science and proprietary technology, Zartico transforms complex data into actionable insights that drive meaningful marketing outcomes for destinations, place-based businesses, and agencies.

1. Advanced Data Science for Actionable Insights

• Moves beyond data aggregation to uncover hidden patterns in movement and spending signals.
• Enables marketers to identify ideal customers and optimize marketing strategies.
• Improves real-world impact analysis for effective decision-making.

2. Introduction of Digital Campaign Optimization (DCO)

• Designed through a 6-month pilot with leading agencies like Miles Partnership and MMGY.
• Focuses on maximizing campaign performance and Return on Ad Spend (ROAS).
• Offers two key outputs: client-direct insights and an Agency Connect feed for advanced modeling.

3. Core Metrics for Effective Campaigns

• Impression Metrics: Assess audience targeting, frequency, and reach for better conversions.
• Conversion Metrics: Optimize campaigns based on visitor behavior and timing.
• Comparison Metrics: Align campaign tactics with ad-influenced behavior and quality visits.

4. Seamless Integration with Zartico's Product Suite

• Complements solutions like Website Attribution for analyzing content performance.
• Includes market indexing, profile building, impact reports, and comparative analysis.

5. Real-Time Decision Making

• Helps marketers adapt campaigns instantly based on weather, audience shifts, or market conditions.
• Ensures targeted messaging for diverse audiences with minimal waste.

6. Focus on Data Quality

• Emphasizes accurate attribution to build trust and deliver meaningful insights.
• Redefines benchmarks for effective data usability and impactful results.

Testimonials on Zartico’s Impact

• Timothy Bush, CMO, Visit Lake Charles: Praises the ability to remove guesswork with geolocation and spending insights.
• Danni Winter, Noble Studios: Highlights how DCO delivers actionable outputs, not just raw data.
• Gray Lawry, Miles Partnership: Appreciates the redefined benchmarks for quality data.

Zartico’s Digital Campaign Optimization (DCO) is revolutionizing marketing by delivering real-time, actionable insights that maximize efficiency and ROI. By targeting high-value visitors and enabling precise adjustments to campaigns, Zartico empowers marketers to make data-driven decisions for impactful results.

Wyebot, the industry leader in AI-driven WiFi optimization, has announced the strategic appointment of Mike Penrod as Director of Marketing. This key hire follows the company’s record enterprise growth in 2024 and expanding partnerships with global technology leaders like Cisco, Intel, and Zebra. Penrod’s experience in driving high-growth technology companies positions Wyebot for even greater success as the company continues to expand its market presence in WiFi optimization.

1. Strategic Leadership Appointment

• Mike Penrod brings over 18 years of experience in developing and executing marketing strategies for global technology companies.
• As Director of Marketing, Penrod will lead Wyebot’s global marketing efforts, focusing on expanding enterprise market presence and furthering strategic partnerships with industry giants.
• Roger Sands, Wyebot’s CEO and Co-Founder, expressed excitement over Penrod’s appointment, citing his proven track record in scaling tech companies and creating successful alliances. Sands anticipates that Penrod's leadership will help Wyebot build even greater awareness for its market-leading WiFi optimization solutions.

2. Penrod’s Proven Track Record in Tech Marketing

• Penrod has established himself as a leader in global marketing strategy and revenue growth.
• At Amazon Web Services, he led the global strategic alliances marketing organization, partnering with top-tier tech companies like SAP, VMware, and Microsoft.
• His previous leadership roles include positions at Dell Technologies, Nutanix, and Symantec, where he spearheaded enterprise marketing strategies and revenue growth. Penrod’s foundational experience as an IT product manager gives him a unique understanding of the challenges faced by Wyebot’s customers.

3. WiFi Optimization and the Role of AI

• Mike Penrod highlighted the increasing realization among organizations that traditional network monitoring tools are insufficient for ensuring reliable WiFi performance in business-critical operations.
• Wyebot’s AI-driven solutions provide a distinct advantage, offering businesses the ability to proactively identify network performance issues and recommend fixes before problems occur.
• With Penrod’s leadership, Wyebot aims to empower businesses to build more resilient wireless networks, improving the performance and reliability of WiFi in enterprise environments.

4. Wyebot’s Continued Growth and Future Outlook

• Wyebot’s 2024 growth has been marked by expanding partnerships and increasing market share in the WiFi optimization space.
• Under Penrod's leadership, Wyebot plans to enhance its global presence, focusing on raising awareness of its AI-driven WiFi solutions and expanding its customer base.
• As businesses increasingly rely on robust wireless networks, Wyebot is poised to meet the growing demand for smarter, more reliable WiFi performance solutions.

Wyebot’s appointment of Mike Penrod as Director of Marketing reflects the company’s commitment to accelerating its global growth in the WiFi optimization space. With Penrod’s deep expertise in tech marketing and his proven ability to scale high-growth companies, Wyebot is well-positioned to build greater awareness for its AI-driven solutions, helping businesses across the globe optimize their wireless networks and improve overall performance.

Reputation, the global leader in reputation performance management, has announced the strategic expansion of its platform with the introduction of powerful new features designed to enhance feedback sources, track additional data dimensions, and uncover hidden insights throughout the complex consumer journey. This platform update allows businesses to bridge the widening brand perception gap by collecting data from diverse feedback channels, utilizing AI and advanced analytics for deeper insights, and taking real-time action to improve consumer experiences.

1. Real-Time Feedback and AI-Driven Insights

• Reputation’s enhanced platform infrastructure is built for speed and scalability, designed to manage vast amounts of real-time data from increasing sources.
• Traditional feedback mechanisms can be reactive and delayed, but Reputation’s new architecture empowers businesses to act in real time, leveraging AI to predict future challenges while providing insights needed to drive innovation in today’s dynamic marketplace.
• Joe Burton, CEO of Reputation, emphasized how the platform offers business leaders a powerful engine to understand customer sentiment and take actionable steps to align their operations with consumer expectations.

2. Key Features Driving Business Value

Local Search Insights

• The Local Search Insights feature allows businesses to capitalize on Google's investments in local listing products.
• With this tool, Reputation Business Listings users can discover search terms driving greater listing engagement, understand competitive trends, and refine their local SEO strategy to improve visibility in search results and drive business growth.

Item-Level Feedback

• The introduction of Item-Level Feedback provides another layer of survey data that allows brands to pinpoint which products or services have the greatest impact.
• Tailored survey questions offer consumers a personalized experience, encouraging more relevant and actionable feedback, ultimately helping businesses fine-tune their offerings and enhance customer satisfaction.

AI Reputation Manager

• AI Reputation Manager is the first of its kind, empowering businesses to proactively manage their brand presence in the AI-driven search landscape.
• With 75% of consumers leveraging AI-powered tools like ChatGPT for discovery and decision-making, this feature helps businesses uncover real-time insights into how their brand is perceived across AI-generated results.
• By submitting targeted queries and analyzing the sources influencing AI responses, businesses gain visibility into their online reputation and can act to correct misinformation, enhancing their competitive edge.

3. Unmatched Business Value and Innovation

The latest product enhancements reflect Reputation’s commitment to a multidimensional approach to reputation management. By integrating advanced analytics, AI-powered features, and real-time data processing, Reputation equips businesses with the tools they need to stay ahead of competitors, improve consumer engagement, and ensure brand loyalty.
The introduction of Local Search Insights, Item-Level Feedback, and AI Reputation Manager enables organizations to track more data, make more informed decisions, and drive actionable change across the customer journey.

With these strategic updates, Reputation continues to lead the charge in transforming how businesses manage their online reputation. By providing access to real-time data, advanced AI-driven insights, and cutting-edge tools for managing brand presence across multiple channels, Reputation empowers companies to take control of their brand narrative, enhance customer satisfaction, and drive growth in an increasingly complex and competitive landscape.

PureCars, the leading customer data and marketing platform for automotive dealerships, has unveiled RylieAI, an innovative toolset designed to revolutionize how dealerships engage with customers, optimize marketing efforts, and drive revenue growth. Powered by PureCars' proprietary Customer Data Platform (CDP), The AutoMiner, RylieAI offers a comprehensive suite of tools that help dealerships connect with customers more effectively in today’s competitive automotive landscape.

1. RylieAI Audiences: Precision in Targeted Marketing

• RylieAI Audiences uses advanced data modeling to create hyper-targeted customer segments, ensuring dealerships can focus their marketing efforts on the most relevant customers.
• By analyzing customer demographics, behavior, and purchase intent, RylieAI Audiences optimizes ad spend across multiple platforms like Google, Facebook, and Instagram, driving stronger engagement and increasing the effectiveness of paid media and social campaigns.

2. RylieAI Conversations: Real-Time, Seamless Communication

• RylieAI Conversations facilitates seamless, real-time communication between dealerships and customers, supporting text, email, and other channels for instant interaction.
• This tool enhances customer satisfaction by providing personalized and timely responses, whether it’s answering questions or scheduling appointments, ultimately leading to higher conversion rates and stronger customer relationships.
• With 24/7 availability, RylieAI Conversations ensures dealerships can always be responsive to customer needs, enhancing the overall customer experience.

3. RylieAI Digital Assistant: Revenue-Driving Automation

• RylieAI Digital Assistant takes on the heavy lifting of data processing, identifying high-value leads and highlighting sales opportunities for dealership teams.
• By analyzing extensive datasets, it suggests the most effective campaigns and strategies for dealerships, streamlining marketing processes and improving productivity.
• This intelligent digital assistant enables dealerships to focus on the most promising opportunities, maximizing marketing efficiency and revenue growth.

4. Impact on Dealership Efficiency and Growth

• Aaron Sheeks, CEO of PureCars, highlighted that RylieAI transforms how dealerships engage with customers by combining precision targeting, intelligent data-driven insights, and responsive communication tools.
• The integration of these features empowers dealerships to improve operational efficiency, enhance the customer experience, and ultimately drive business growth in a highly competitive market.

5. PureCars' Commitment to Automotive Innovation

• With RylieAI, PureCars continues to push the envelope of automotive marketing innovation, addressing the unique challenges faced by dealerships and manufacturers.
• The release of RylieAI represents PureCars' ongoing commitment to equipping dealerships with cutting-edge solutions that ensure success in a data-driven, customer-centric automotive market.

PureCars' RylieAI is a game-changing toolset for automotive dealerships, offering advanced capabilities in audience targeting, real-time customer communication, and marketing automation. With its intelligent data-driven approach, RylieAI empowers dealerships to optimize marketing efforts, streamline operations, and ultimately drive revenue growth, setting a new standard for success in the automotive industry.