News

Agency Mania Solutions Sponsors 2025 Marketing Procurement iQ Conference

For the second consecutive year, Agency Mania Solutions (AMS) is proudly sponsoring the Marketing Procurement iQ Conference, taking place at London’s Kia Oval. The event brings together Europe’s top brands, industry experts, and procurement leaders to share insights, build connections, and advance best practices in agency management. As global brands strive for greater efficiency in agency...

marketing 26 Mar 2025

UpSmith Launches JennyAI to Transform Home Services Marketing

UpSmith, an a16z-backed technology company, has launched JennyAI, a revolutionary generative AI and performance marketing tool designed to help trades businesses streamline prospecting, boost engagement, and drive immediate revenue growth in the $500 billion U.S. home services market. JennyAI automates outreach, personalizes engagement, and books customer appointments—empowering skilled trades...

artificial intelligence 26 Mar 2025

Ovative Group’s 2025 EMR Power Rankings Reveal Top Media Channels

Ovative Group, a leading performance marketing and measurement firm, has released its 2025 EMR Power Rankings, providing critical insights into which paid media channels deliver the highest Enterprise Marketing Return (EMR). As brands navigate an increasingly omnichannel environment, these rankings help marketers make data-driven media investment decisions to drive profitability and long-term...

marketing 26 Mar 2025

Appcast Earns 2025 Google Premier Partner Status for Recruitment Marketing

Appcast, a leading programmatic recruitment marketing platform, has been awarded 2025 Premier Partner status in the Google Partners program. This recognition places Appcast among the top 3% of Google Partners worldwide, showcasing its expertise in Google Ads and its ability to drive measurable hiring outcomes. What It Means to Be a Google Premier Partner By achieving Premier Partner status...

marketing 26 Mar 2025

EZ Texting Unveils Workflows: Automate SMS for Higher Engagement

EZ Texting, a leader in SMS marketing with over 230K customers, has introduced Workflows, a new feature designed to enhance customer engagement through intelligent automation. Workflows enable businesses to automate SMS sequences, ensuring that the right message reaches the right customer at the perfect time—without the need for manual follow-ups. Why Workflows Matter in SMS Marketing Reduces...

automation 26 Mar 2025

Omnicom Media Group Leads Global Media Market with $7.7B in Wins

Omnicom Media Group (OMG), the media services division of Omnicom, achieved the top position in global media management for 2024. According to COMvergence’s Global Media Agency New Business Barometer, OMG secured $7.7 billion in client billings, outperforming competitors by over $1 billion. With a remarkable 96% overall retention rate and major wins with brands like Amazon, Gap Inc., and...

marketing 26 Mar 2025

AI-Powered Site Optimization: Noibu Integrates with Salesforce Commerce Cloud

Ecommerce brands face constant challenges in ensuring seamless digital experiences. Even minor technical issues can lead to significant revenue losses. To address this, Noibu, a leading ecommerce performance and error monitoring platform, has integrated its AI-powered solution with Salesforce Commerce Cloud. This collaboration enables merchants to proactively identify and resolve site issues...

ecommerce and mobile ecommerce 26 Mar 2025

Carbyne Appoints Colby Proffitt as CMO to Drive Emergency Response Innovation

Carbyne, a global leader in mission-critical contact center solutions, has appointed Colby Proffitt as Chief Marketing Officer (CMO). With a strong background in tech marketing and public sector support, Proffitt will lead Carbyne’s expansion, helping state, local, and municipal agencies—as well as enterprises in transportation, oil & gas, and public utilities—optimize emergency response. "The...

marketing 25 Mar 2025