Maximizes available bandwidth and performance for DOCSIS 3.1+ services

Mediacom Communications has announced its collaboration with OpenVault to implement the Profile Management Application (PMA) technology. This partnership aims to optimize broadband Quality of Experience and elevate consumer satisfaction by enhancing network performance for subscribers using DOCSIS 3.1 or higher modems.

Key Benefits of the Partnership

• Optimized Network Performance:

  • OpenVault’s PMA solution drives peak bandwidth levels and enhances overall network performance for subscribers.
  • Mediacom is at the forefront of broadband providers adopting PMA technology to deliver robust broadband services.

• Commitment to Customer Experience:

  • J.R. Walden, SVP Technology and CTO of Mediacom, emphasizes the company’s goal to exceed customer expectations with their Xtream internet capabilities.
  • The PMA solution enables Mediacom to maintain a competitive edge by ensuring outstanding online experiences for subscribers.

Technology Innovation

• Dynamic Modulation Profiles:

  • OpenVault's PMA optimizes modulation profiles for DOCSIS 3.1 and higher cable modems on OFDM(A) channels.
  • The technology routinely monitors and adjusts these profiles based on RF impairments, ensuring optimal service quality for subscribers.

• Significant Improvements:

  • The implementation of PMA results in up to a 40% increase in overall network capacity.
  • The technology enhances the resilience of DOCSIS 3.1 modems, particularly in challenging RF conditions.

Expert Insights

• Mark Trudeau, CEO of OpenVault:
  • Highlights the increasing prioritization of Quality of Experience among broadband providers as speeds rise.
  • Acknowledges Mediacom's leadership in leveraging OpenVault’s technology to deliver the internet quality subscribers expect and deserve.

The partnership between Mediacom Communications and OpenVault marks a significant step forward in optimizing broadband Quality of Experience. By implementing OpenVault's PMA technology, Mediacom is poised to enhance network performance, drive customer satisfaction, and solidify its position as a leader in the broadband industry.

Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions

StackAdapt, a leading multi-channel advertising platform, has launched a direct integration with L2, a premier provider of voter and consumer data. This collaboration allows political advertisers to create, launch, and activate voter audiences within the same day, significantly improving operational efficiency during critical election cycles.

Key Benefits of the Integration

• Rapid Audience Activation:

  • Advertisers can swiftly create custom voter segments in the L2 platform and push them directly into StackAdapt, eliminating intermediary steps.
  • This integration reduces the audience activation process from days to mere hours, enabling agile and responsive campaign management.

• Precision Targeting:

  • Political advertisers can target voters based on nearly 1,000 data points, including party affiliation, political districts, demographics, and voting history.
  • This ensures efficient use of campaign budgets by avoiding wasted impressions on voters who have already cast their ballots.

Enhanced Campaign Efficiency

• Real-Time Adjustments:

  • The streamlined approach allows advertisers to quickly activate audience segments, enabling instant strategy adjustments as the election unfolds.
  • Both StackAdapt and L2 offer self-serve capabilities, facilitating same-day audience activation without manual support.

• Valuable Tools and Insights:

  • The integration enhances campaign strategy by leveraging StackAdapt’s Incremental Reach Forecasting and Measurement tools, highlighting the benefits of incorporating Connected TV (CTV) into campaigns.
  • Features like Waterfall Targeting and Rank-Based Budget Allocation (RBBA) ensure optimal budget utilization for maximum campaign impact.

Expert Insights

• Mark Positano, Head of Political for StackAdapt:

  • Emphasizes the importance of connecting with the right voters quickly, particularly during the fast-paced election cycle.

• Paul Westcott, L2:

  • Expresses enthusiasm for providing clients with an efficient way to activate voter audiences, highlighting the elimination of unnecessary delays for real-time campaign adjustments.

The direct integration between StackAdapt and L2 represents a significant advancement in political advertising, enabling faster audience activation and more precise targeting. By streamlining processes and offering robust tools, this partnership empowers political campaigns to operate efficiently and effectively, meeting the demands of dynamic election cycles with confidence.

Fraud victims report a majority of fraud incidents occurred within the past six months, aligning with increased sophistication and intensity of attacks enabled by AI

Telesign, a leader in customer identity and engagement solutions, has published the second set of findings from its 2024 Trust Index Report. The data reveals that nearly one in three people worldwide have experienced digital fraud, with most incidents occurring in the past six months. The report underscores the critical role data breaches play in fueling these fraudulent activities.

Key Findings from the Trust Index Report

• Prevalence of Digital Fraud:

  • Nearly 30% of individuals globally report being victims of digital fraud.
  • 58% express heightened fear of becoming fraud victims compared to two years ago, reflecting a growing anxiety surrounding digital security.

• Impact of Data Breaches:

  • Almost 50% of reported fraud cases are linked to information stolen during data breaches, indicating a significant trend in how personal data vulnerabilities contribute to fraud.

• AI's Role in Fraud Evolution:

  • In the U.S., 30% of respondents reported fraud victimization in the past three years, with 59% of these cases occurring within the last six months—an increase of 31% from the previous year.
  • The surge is largely attributed to fraudsters leveraging Generative AI to execute more complex and frequent attacks.

Demographic Insights

• Differences in Victimization Rates:
  • Men report higher victimization rates (55%) compared to women (45%).
  • Millennials are the most affected demographic, comprising 45% of all fraud victims, compared to 28% of Generation X and 15% of Baby Boomers.

Call to Action for Enhanced Security

Christophe Van De Weyer, CEO of Telesign, emphasizes the urgent need for improved digital protection measures: “We face a digital fraud epidemic. This report serves as a wakeup call for the necessity to integrate greater protection into every digital interaction.”

The findings from Telesign's 2024 Trust Index Report highlight a pressing need for businesses, governments, and individuals to prioritize trust and security in the digital landscape. With the rapid advancement of AI technology contributing to rising fraud incidents, it is imperative to adopt proactive measures, such as implementing secure protocols to verify user authenticity and enhance overall digital safety.

Survey from Basis Technologies Reveals Behaviors and Perceptions in the Use AI for Jobs in Marketing

Basis Technologies, a global leader in programmatic advertising and media automation solutions, has released its annual survey results, revealing that 90% of marketing professionals use generative artificial intelligence (AI) tools at least once a month. This significant increase underscores the growing integration of AI in the marketing landscape, with implications for efficiency, creativity, and potential challenges.

Key Findings from the Survey

• Frequency of Use:

  • 70% of respondents use AI tools weekly, a marked increase from just 50% last year.
  • Only 44% of organizations currently invest in generative AI tools.

• Popular AI Tools:

  • 83% of respondents use ChatGPT, making it the most popular tool in advertising.
  • Among paid platforms, 62% utilize ChatGPT Plus.

• Content Creation Insights:

  • 67% of marketers employ generative AI for content creation, though 70% believe AI-generated content falls short of human-generated quality.

• Efficiency Gains:

  • More than half of the marketers feel that AI has made them moderately or significantly more efficient in their roles over the past year.

• Future Outlook:

  • Nearly 90% anticipate that AI will radically transform digital advertising within the next 3-5 years.
  • Concerns remain about copyright risks and legal liabilities, with 90% acknowledging these potential issues.

• Brand Safety and Environmental Concerns:

  • All respondents recognize the brand safety and misinformation risks associated with generative AI.
  • 53% express concern over the environmental impact due to AI’s energy consumption.

• Workforce Impact:

  • 21% of marketers report that their organizations have replaced human tasks with AI solutions in the past year, up from 10% last year.
  • Only 41% believe that AI will lead to significant job losses in the industry over the next 3-5 years.

The findings from Basis Technologies’ annual survey highlight the dual nature of AI in marketing: while it offers substantial benefits in efficiency and creativity, it also presents challenges regarding safety, legalities, and environmental impact. As marketing professionals adapt to this rapidly evolving technology, the emphasis will be on demonstrating the qualitative and quantitative benefits of AI tools, ensuring they complement human strategy and creativity.

Enhanced DeepL glossary functionality – including new glossary generator, expanded language support and more – will boost global business translations, saving time, effort, and costs

DeepL, a global leader in Language AI, has announced significant updates to its glossary feature, introducing an AI-powered smart glossary generator. This new tool simplifies translation workflows, enabling professionals and businesses to create custom glossaries faster than ever before. The update also expands language support and integrates seamlessly with popular platforms like Google Workspace and Microsoft 365, offering even more value to DeepL's 100,000+ customers worldwide.

1. AI-Powered Glossary Generator: Revolutionizing Custom Translations

• DeepL’s glossary generator allows users to create custom glossaries with a simple file upload.
• It leverages previously translated files, reducing manual input and enhancing translation accuracy.
• This feature is a first in the industry, designed to accelerate efficiency and provide more consistent communication at scale.

2. Expanded Language Support for Greater Reach

• The glossary now supports Korean, Danish, Swedish, Norwegian, and Romanian, bringing the total to 16 languages.
• These new additions enable more precise translations, catering to a wider range of linguistic contexts.
• Businesses can now reach a broader audience with nuanced and contextually accurate translations.

3. Enhanced Integration with Popular Platforms

• Glossary functionality is now available within DeepL’s browser extensions for Chrome and Edge.
• Seamlessly integrates with Google Workspace apps like Docs and Sheets, and Microsoft 365 tools including Word, Outlook, and PowerPoint.
• Users can also access glossaries via DeepL’s web browser, desktop apps, and API.

4. Maximizing Efficiency with Contextual Understanding

• DeepL’s glossary excels at handling complex grammatical elements like case, gender, and tense.
• The tool reduces post-editing time by 30% compared to Google Translate and 20% compared to ChatGPT-4, according to blind tests.
• It also requires fewer feedback rounds, saving businesses time and improving productivity.

5. Security and Data Privacy: A Top Priority

• DeepL Pro ensures data security with ISO 27001 certification and GDPR/SOC 2 compliance.
• Proprietary data centers and data encryption provide the highest level of security for sensitive translation work.
• DeepL commits to never using Pro customer data to train its models, safeguarding proprietary information.

DeepL’s latest glossary updates, including the AI-powered glossary generator, represent a major leap forward in translation efficiency and customization. With expanded language support and seamless integration across multiple platforms, DeepL continues to set the standard for high-quality, secure translations, helping businesses maintain brand consistency and reach global audiences effectively.

Third-annual report on more than 200,000 defects spanning accessibility, AI, digital payments, functional testing, UX and localization uncovers common oversights that inhibit success

Applause, a global leader in digital testing and quality, has published its third annual State of Digital Quality report. This comprehensive report explores key trends and challenges in delivering seamless digital experiences across various industries such as digital banking, e-commerce, AI, and more. It provides organizations with actionable frameworks to enhance their digital quality, focusing on AI and UX testing, accessibility, and payment localization.

1. Operational Oversights in Digital Testing

• Only 28% of organizations have comprehensive, end-to-end testing processes.
• QA teams often lack essential measurement tools, with 55% not tracking customer-centric KPIs.
• To improve digital quality, organizations need better planning, measurement, and consistent documentation.

2. Accessibility Testing Lags Behind

• Despite the upcoming European Accessibility Act (EAA), accessibility testing remains insufficient.
• 60% of accessibility issues stem from poor development for screen readers.
• Organizations must adopt a shift-left approach, integrating accessibility testing earlier in the development process to ensure inclusivity.

3. User Experience (UX) Imperative for AI Services

• 27% of users abandon AI services due to poor UX or performance issues.
• AI companies must integrate UX testing and best practices like real-time anomaly detection to remain competitive.
• Companies excelling in AI quality embed continuous retraining programs and red-teaming exercises into their QA workflows.

4. Payment Testing and Localization for Customer Retention

• 41% of consumers encounter payment issues, and 52% abandon apps due to poor localization.
• Organizations need to conduct in-market testing with real users to consider regional differences like currency, taxes, and cultural norms.
• Ensuring seamless payment experiences is crucial for customer retention and revenue collection.

5. Functional Testing and Specialized Testing Areas

• Automated functional testing is improving with AI advancements, but manual functional testing remains irreplaceable.
• Companies that excel in digital quality also focus on specialized testing areas like emerging payment methods and accessibility laws.
• High-quality digital experiences ensure apps and devices work effectively for all users, enhancing user satisfaction.

Applause's 2024 State of Digital Quality report highlights the critical need for organizations to shift left, incorporating comprehensive testing frameworks that address accessibility, AI, payments, and UX. By embedding digital quality throughout the software development lifecycle, businesses can deliver high-quality, inclusive experiences and maintain a competitive edge in today’s digital landscape.

Reduce the time and effort spent managing compliance by up to 60% and stay ahead of regulatory change with 50+ out-of-the-box frameworks

OneTrust, a leader in responsible data and AI management, has announced the expansion of its Compliance Automation offering. This innovative solution now supports over 50 out-of-the-box frameworks, simplifying how organizations prepare for regulatory requirements like SOC 2, ISO 27001, GDPR, and DORA. Compliance Automation consolidates manual tasks into streamlined processes, helping businesses enhance efficiency, scalability, and audit-readiness.

1. Driving Compliance Efficiency with Automation

• Compliance Automation reduces compliance efforts by up to 60%, helping teams manage complex regulatory requirements with ease.
• OneTrust's shared evidence framework consolidates multiple compliance standards into one system, automating traditional manual tasks.
• Teams can leverage AI-powered tools and dynamic reporting for real-time compliance tracking and preparation.

2. Streamlining Compliance with 50+ Frameworks

• Compliance Automation offers over 50 out-of-the-box frameworks, reducing the learning curve for compliance teams and minimizing high-cost resources.
• It provides automated project management and operational guidance, enabling organizations to scale resources and optimize workflows.
• The tool covers a broad spectrum of standards, ensuring organizations stay ahead of evolving regulations.

3. Unified Platform for Privacy and Security Compliance

• The expanded OneTrust platform unifies privacy and security compliance into a central system, eliminating redundant tasks.
• With enhanced visibility across third-party operations, businesses can streamline compliance efforts and maintain data security throughout their processes.
• The Trust Profile and AI-powered questionnaire response features simplify demonstrating compliance to customers and partners.

4. Optimizing Compliance Processes to Accelerate Innovation

• Compliance Automation enables faster audit-readiness and minimizes time spent researching requirements or collecting evidence.
• By automating privacy and security operations, organizations can focus on innovation while ensuring responsible data and AI usage.
• This integrated solution supports both small businesses and large enterprises, offering scalability and flexibility in compliance management.

OneTrust’s expanded Compliance Automation empowers organizations to simplify compliance processes, reduce manual workloads, and stay aligned with regulatory standards. With 50+ frameworks, automated project management, and enhanced visibility, this solution revolutionizes compliance management, allowing businesses to focus on innovation without compromising on responsibility.

DreamHost®, a leading provider of web hosting and Managed WordPress services, has unveiled DreamHost Liftoff, an AI website builder designed to create fully customized WordPress sites in seconds. Available at no extra cost to DreamHost customers, Liftoff combines WordPress's flexibility with the power of AI, enabling users of any skill level to build professional websites quickly and easily.

1. AI-Powered Website Creation in Seconds

• DreamHost Liftoff generates personalized WordPress websites by asking users a few simple questions.
• It eliminates the need for developers, allowing small businesses and entrepreneurs to build professional websites on their own.

2. Key Features of DreamHost Liftoff

• One-Click Installation: Liftoff is integrated directly with DreamHost’s WordPress Install Assistant, offering quick setup with no additional cost.
• Content Creator: Users can generate and edit website content, including copy and images, directly within WordPress using AI tools. Millions of stock images are also available for selection.
• Design Library: Hundreds of beautifully designed, WordPress-native components simplify customization for users, allowing a streamlined design process.

3. Optimized Performance and Security

• Liftoff is built with native WordPress components, ensuring optimal performance, security, and data portability. It does not include the bloat commonly associated with third-party website builders.
• DreamHost Liftoff supports complete data ownership, ensuring that users have full control over their content and are not locked into proprietary systems.

4. Why Liftoff is a Game-Changer

• Liftoff removes the common barriers of time and complexity in website creation, making it ideal for small businesses, online portfolios, and e-commerce storefronts.
• Its seamless integration with DreamHost’s WordPress hosting ensures that users get the best-in-class performance and security.

DreamHost Liftoff is an innovative AI-powered website builder that empowers users to create personalized, professional websites in seconds without any technical expertise. By blending WordPress’s flexibility with powerful AI tools, DreamHost Liftoff offers unmatched performance, ease of use, and data control, turning website-building dreams into reality.