Carbyne Appoints Colby Proffitt as CMO to Drive Emergency Response Innovation | Martech Edge | Best News on Marketing and Technology
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Carbyne Appoints Colby Proffitt as CMO to Drive Emergency Response Innovation

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Carbyne Appoints Colby Proffitt as CMO to Drive Emergency Response Innovation

Carbyne Appoints Colby Proffitt as CMO to Drive Emergency Response Innovation

PR Newswire

Published on : Mar 25, 2025

Carbyne, a global leader in mission-critical contact center solutions, has appointed Colby Proffitt as Chief Marketing Officer (CMO). With a strong background in tech marketing and public sector support, Proffitt will lead Carbyne’s expansion, helping state, local, and municipal agencies—as well as enterprises in transportation, oil & gas, and public utilities—optimize emergency response.

"The combination of Carbyne’s innovative platform and its deep-rooted commitment to customer success resonates with my belief in challenging the status quo to deliver mission-critical, life-saving solutions," said Colby Proffitt, CMO, Carbyne.

Carbyne’s Cloud-Native Emergency Response Platform

Carbyne’s integrated emergency response platform enhances crisis communication by unifying:

  • Voice, video, data, and text for real-time collaboration.

  • AI-driven call triage to prioritize emergencies efficiently.

  • Live translation and transcription services to eliminate language barriers.

  • Breadcrumb tracking for improved location accuracy in dynamic situations.

"We founded Carbyne to give communities, governments, and enterprises a faster, more advanced, and integrated way to respond to crises," said Amir Elichai, Founder & CEO, Carbyne.

Why Proffitt’s Leadership Matters

With extensive experience in SaaS marketing and government technology adoption, Proffitt has driven:

  • Company growth through SaaS platform expansion across high-stakes industries.

  • Customer success in mission-critical sectors, including defense, national security, and public safety.

  • Tech adoption in complex environments, including the Pentagon, state/local agencies, and civilian organizations.

"Our continued growth and success call for world-class leadership. Proffitt’s experience in high-stakes environments strengthens our commitment to transforming global emergency infrastructure," said Chris Hill, COO, Carbyne.

Carbyne’s appointment of Colby Proffitt as CMO signals its commitment to scaling life-saving emergency communication technology. His expertise will drive global expansion, customer engagement, and innovation—ensuring public safety agencies and enterprises have the tools needed to respond to crises faster and more effectively.