Zeta Global, a leader in AI-powered marketing, has launched AI Agent Studio, a suite of generative AI tools that allows users to create, customize, and activate interconnected AI agents for marketing automation. With the introduction of Agentic Workflows (now in beta), Zeta enables businesses to automate complex marketing tasks with precision and efficiency, moving beyond isolated AI tools to fully integrated systems.

According to David A. Steinberg, Co-Founder and CEO of Zeta Global, the company has seen a 40% increase in consumption revenue in 2024, highlighting the rapid adoption of AI-powered solutions. With 126 brands adopting Zeta’s Data Cloud AI in its first year, Zeta is redefining how businesses leverage AI for marketing.

Innovations in AI Agent Studio & Agentic Workflows

1. AI-Driven Marketing Automation with Agentic Workflows

• Seamlessly integrates AI agents to automate complex tasks across the customer journey.

• Moves beyond siloed AI tools, creating an interconnected system for enhanced efficiency.

• Offers prebuilt and customizable workflows, allowing businesses to scale AI-powered marketing.

2. Transforming Marketing Productivity & Personalization

• Increases efficiency, performance, and scalability in marketing campaigns.

• AI-driven automation helps businesses refine customer engagement and enhance personalization.

• Provides marketers with the ability to focus on high-value strategic initiatives instead of manual tasks.

3. Core Capabilities of Zeta’s AI Agent Studio

Zeta’s Agentic Workflows enable automation of key marketing processes, including:

• Programmatic Media Optimization:

  • Automates audience segmentation and media planning.

  • Optimizes real-time bidding strategies and campaign performance adjustments.

• Customer Journey Optimization:

  • Identifies behavioral drop-off points in marketing funnels.

  • Recommends engagement strategies and executes A/B testing for continuous improvement.

• Campaign Creation:

  • Defines target audiences and forecasts CTV campaign performance.

  • Generates creative briefs and automates billing processes.

• Data Onboarding & Integration:

  • Analyzes, maps, and transforms unstructured data for seamless integration.

  • Ensures smooth data flow within the Zeta Marketing Platform.

4. Zeta’s Competitive Edge in AI-Powered Marketing

• 126 brands have already adopted Zeta’s AI solutions within its first year.

• The Zeta Marketing Platform offers an intuitive interface for building custom AI agents.

• Marketers can leverage a growing library of prebuilt AI agents to accelerate implementation.

• Strategic intelligence meets autonomous execution, allowing businesses to move faster, make smarter decisions, and drive revenue growth.

With the launch of AI Agent Studio and Agentic Workflows, Zeta Global is pioneering the next phase of AI-powered marketing automation. By eliminating inefficiencies, optimizing personalization, and enabling interconnected AI-driven decision-making, businesses can scale marketing operations faster and enhance customer engagement like never before.