Lee will lead all of TripleLift's offerings and customer-facing functions on a global scale

TripleLift, the ad tech platform dedicated to enhancing digital advertising across every screen, has announced the promotion of Jennifer Lee to the position of Chief Customer Officer. In this new role, Lee will oversee all offerings related to customers and clients, reporting directly to the Office of the CEO from TripleLift's New York office.

Significance of the Promotion

"As TripleLift moves into this new phase of our business, we need talented individuals who share our vision and are eager to propel us forward in the industry," said Ed Dinichert, Chief Revenue Officer and Member of the Office of the CEO at TripleLift. "Jen has been a critical member of this team for more than 10 years, and her input and ideas have been instrumental to our success. Her promotion is a testament to her dedication to TripleLift's customer satisfaction and overall business success."

Lee's New Role and Responsibilities

Elevated from SVP, Global Head of Services, Lee is now responsible for leading all customer-facing functions globally, ensuring consistent, high-quality service and maximizing client satisfaction across all regions. In her new capacity, she will help publishers and advertisers optimize performance through data-driven insights and market-specific strategies across various formats.

Lee has been with TripleLift for over a decade, initially serving as Head of Account Management in 2014, where she established the account management practice. She then moved on to lead the global services organization as SVP, overseeing a team of more than 100 professionals across demand, supply, and data services. Before joining TripleLift, Lee was an early member of VivaKi, the first programmatic trading desk, and held various positions at Starcom MediaVest Group.

Lee's Vision and Commitment

"I have spent many years working across the business at TripleLift, but my passion has always been with the customers and finding ways for them to drive performance and succeed," said Lee. "Co-shaping our product roadmap and strategic direction with the leadership team, while remaining the voice for our customers, allows me to combine my skills and knowledge with the vision of TripleLift. I am excited for this new chapter and look forward to continuing to make a difference in the industry."

Jennifer Lee's promotion to Chief Customer Officer is a strategic move for TripleLift as it seeks to strengthen customer relationships and enhance service quality across its global operations. Her extensive experience and commitment to customer success position her as a vital asset in driving the company's continued growth and innovation in digital advertising.