URLgenius’ Latest Lightning Survey Uncovers Consumer, Business, & Tech Trends Impacting Creator Economy on National Creator Day 

URLgenius, a leading platform focusing on digital commerce and creator engagement, has released findings from its recent Creator Day Lightning Survey, offering valuable insights into the evolving landscape of the creator and influencer economy. In conjunction with National Creator Day, URLgenius is providing free access to its patented technology and insights for creators with fewer than 5,000 followers on their largest social media platform.

1. Shift Towards Full-Time Careers:
   - Over 78% of surveyed influencers and creators view their roles as full-time careers or professions, indicating the increasing professionalization of the industry.

2. Technology Impact:
   - While 39% of respondents expressed optimism about AI's role in content production, concerns about changes in social media algorithms and platform features were significant, with 88% foreseeing substantial impacts on their business in the coming year.

3. Market Saturation:
   - Half of the creators identified coping with growing competition as a significant challenge, emphasizing the need for continuous innovation and differentiation in a crowded marketplace.

4. Consumer Trends:
   - Influencers anticipate increasing demand for authenticity and transparency (57%), expansion of e-commerce and social shopping (39%), and a preference for personalized and interactive content (28% and 25% respectively) as significant trends shaping their businesses.

5. Brand Preferences:
   - Amazon emerged as the preferred choice among influencers for boosting business earnings, followed by Walmart, Target, and TikTok Shop.

6. Brand Partnerships vs. Affiliate Commissions:
   - While 98% of respondents earned income through affiliate commissions, only 77% benefited from brand partnerships. However, many expressed a desire for more creative freedom (56%) and longer-term partnerships (46%).

CEO Statement:
Brian Klais, CEO & founder of URLgenius, emphasized the importance of diversifying income streams for creators and highlighted the unique challenges and opportunities within the creator community. He expressed the company's commitment to supporting aspiring creators by providing access to essential tools and insights.

URLgenius' Creator Day Lightning Survey offers valuable insights into the multifaceted nature of the creator economy, highlighting the importance of adaptation, innovation, and strategic partnerships for creators seeking to turn their passion into a sustainable career. As the industry continues to evolve, URLgenius remains dedicated to empowering creators with the resources they need to thrive in a dynamic digital landscape.