The enterprise video platform leader joins the LinkedIn Marketing Partner Program to empower B2B marketers everywhere to create and personalize video at scale 

SundaySky, the premier software-as-a-service (SaaS) enterprise video platform renowned for creation and personalization, announces its strategic collaboration with LinkedIn, the world's largest professional network. This partnership aims to revolutionize B2B marketers' approach to video creation, personalization, and scalability, particularly for their account-based marketing (ABM) initiatives.

1. Empowering B2B Marketers with Personalized Video:
   - SundaySky's collaboration with LinkedIn enables B2B marketers to leverage personalized video within their ABM strategies.
   - By integrating personalized video into LinkedIn campaigns, marketers can create, deliver, and scale tailored video content across various account tiers, driving engagement and impact.

2. Addressing Challenges in LinkedIn Video Marketing:
   - Video on LinkedIn boasts 40% higher engagement compared to other formats, yet creating video content remains a key challenge for LinkedIn marketers.
   - SundaySky's solution offers simple, fast video creation powered by generative AI Copilot, facilitating high-quality, on-brand, and highly relevant video experiences without requiring extensive video expertise.

3. Enhancing Video Planning and Creation:
   - Out-of-the-box data connectors for Salesforce, HubSpot, Google, and upcoming integrations with Marketo and Snowflake enable seamless mapping of account information and lead data into videos.
   - Marketers can leverage this functionality to execute segmented and personalized ABM campaigns across paid social, display, websites, email, SMS, and other engagement channels.

4. Customer Testimonials and Success Stories:
   - Mark Tack, CMO at TreasureData, highlights SundaySky's role in scaling video strategy for ABM and demand gen campaigns on LinkedIn, ensuring consistent engagement with relevant content.
   - TreasureData's experience underscores the ease of use and effectiveness of SundaySky's solution in empowering marketers to create impactful videos independently.

5. Benefits for LinkedIn Marketers:
   - By joining the LinkedIn Marketing Partner Program, SundaySky extends similar benefits to LinkedIn marketers seeking to tailor messaging for ABM programs.
   - The collaboration facilitates the delivery of personalized messages to targeted audiences, enhancing relevance and driving improved campaign performance.

SundaySky's collaboration with LinkedIn marks a significant advancement in B2B video marketing, offering marketers the tools and capabilities needed to excel in their ABM initiatives. By seamlessly integrating personalized video into LinkedIn campaigns, SundaySky empowers marketers to create, personalize, and scale video content effectively, driving engagement and results across various account tiers. This partnership reinforces SundaySky's commitment to innovation and customer success, empowering marketers to deliver impactful messages and drive meaningful connections with their target audiences on LinkedIn and beyond.