Mail Grader Is the Agency’s Free Auditing and Insights Tool Available to the Public

NP Digital introduces Mail Grader, a revolutionary tool empowering marketers with instant insights and actionable recommendations to elevate their email marketing programs. Dive into a comprehensive self-assessment to optimize campaign frequency, data utilization, analytics, design, and automation for maximum results.

1. Empowering Marketers with Instant Insights:

   • Mail Grader provides marketers with instant insights to strengthen brand loyalty and maximize results from email marketing campaigns.
   • Users undergo a multi-point self-assessment to analyze five key areas, receiving actionable recommendations for optimization.

2. Comprehensive Assessment and Recommendations:

   • The tool evaluates campaign frequency, first-party data utilization, analytics best practices, creative design, and automation effectiveness.
   • Users receive an overall 1-to-100 grade of their email strategies along with specific actions to improve in each area, enhancing campaign performance and ROI.

3. Seamless Integration and Enhanced ROI:

   • NP Digital CEO Mike Gullaksen emphasizes the tool's seamless integration into existing email marketing programs, enabling brands to forge deeper connections with customers and drive higher ROI.
   • Email marketing, a critical element of end-to-end marketing programs, earns an average of $36 for every $1 spent, with Mail Grader harnessing NP Digital's expertise to maximize value.

4. Future Enhancements and Personalization:

   • Future updates will enable Mail Grader to connect with users' email marketing platforms, offering personalized recommendations and advanced revenue insights.
   • Mail Grader joins NP Digital's tech stack, including Ubersuggest, AnswerThePublic, Ads Grader, demonstrating the agency's commitment to innovative marketing solutions.

5. Accessing Mail Grader:

   • Visit mailgrader.com to complete the analysis and receive instant recommendations to optimize your email marketing strategies and drive tangible results.

Mail Grader empowers marketers with the tools and insights needed to enhance email marketing performance globally. By leveraging NP Digital's expertise and innovative technology, brands can strengthen customer relationships, boost ROI, and drive sustainable growth in the competitive digital landscape.

Discover HG Insights' latest innovation, Market Intelligence, designed to empower businesses with comprehensive data and insights for effective market analysis and strategy formulation. Dive into the key features and benefits of this revolutionary platform, revolutionizing the way organizations scope new and existing markets.

1. Empowering Strategic Decision-Making:

   • Elizabeth Cholawsky, CEO of HG Insights, highlights the importance of actionable insights in driving business success and introduces Market Intelligence as a standalone solution tailored to customers' needs.

2. Transforming Go-to-Market Planning:

   • Traditional planning methods lack precision and customizability, driving the need for a robust data provider like HG Insights.
   • Testimonials from organizations like HiBob, Inc. underscore the value of HG Insights' comprehensive and reliable data in market expansion and entry strategies.

3. Key Features of Market Intelligence:

   • Explore the platform's features, including global market analysis, segment analysis, spend dynamics, market trends, top technologies, and technology market share dashboard.
   • Market Intelligence provides objective, data-driven insights into target markets, offering company-level granularity for actionable data.

4. Enhancing Market Planning with Reliable Data:

   • Darcy Moss, VP of Product Marketing at HG Insights, emphasizes the reliability of Market Intelligence's data, supporting market planning with enhanced opportunity sets and verified accuracy.

HG Insights' Market Intelligence represents a paradigm shift in market analysis, offering unparalleled insights and data-driven decision-making capabilities for strategists and marketers. With its innovative features and reliable data, Market Intelligence empowers organizations to navigate complex markets, identify growth opportunities, and stay ahead of the competition.

New Value Generation partnership initiative focused on delivering greater client productivity and innovation with new generative AI capabilities and industry-specific cloud solutions

Discover the visionary collaboration between IBM and SAP, unveiling groundbreaking generative AI capabilities and industry-specific cloud solutions to revolutionize business transformation. Dive into the strategic vision driving this partnership and the transformative impact it promises to deliver for clients worldwide.

1. Empowering Next-Generation Enterprises with Generative AI:

   • IBM and SAP's shared vision for generative AI aims to optimize business outcomes, accelerate innovation, and empower clients to become next-generation enterprises.
   • John Granger and Scott Russell highlight the significance of the Value Generation partnership initiative in driving innovation and unlocking the potential of generative AI for business transformation.

2. Enabling AI-Powered Business Processes:

   • Explore how IBM and SAP are integrating generative AI capabilities into RISE with SAP and other cloud solutions to infuse AI into business processes and drive industry-specific innovation.
   • Learn about the collaborative efforts to develop AI solutions tailored to industries such as manufacturing, retail, automotive, and utilities, enhancing end-to-end business processes and driving growth.

3. Next-Generation Platform Architecture and Customer Adoption:

   • Discover IBM's approach to next-generation platform architectures, leveraging SAP Business Technology Platform (SAP BTP) and advanced AI solutions to redefine standards in data integration, process orchestration, and automation.
   • Learn how IBM Consulting Advantage and AI services platforms enhance client delivery, driving productivity, and mitigating risk through generative AI-driven solutions.

4. Expanding the Next-Generation Ecosystem:

   • Explore IBM and SAP's collaborative initiatives to cultivate talent through employee network groups, next-gen communities, and social impact programs, fostering innovation and diversity in the consulting workforce.
   • Learn about the planned availability of IBM Granite Model Series on the Generative AI Hub, enabling seamless integration across SAP's cloud solutions and applications to drive actionable insights and business value.

The strategic collaboration between IBM and SAP marks a significant milestone in driving AI-powered business transformation and innovation. With a shared commitment to client-centricity and market-driven solutions, this partnership paves the way for organizations to unlock new opportunities, optimize processes, and achieve sustainable growth in the digital era.

New Relic, a leading observability platform, welcomes Katrina Wong as its new Chief Marketing Officer. With a rich background spanning over two decades in marketing, go-to-market strategies, and community development, Wong's appointment marks a significant milestone for the company's growth trajectory.

1. Wong's Impressive Track Record:

   • With over 20 years of experience, Wong has a proven track record of launching products in new markets and navigating companies through phases of substantial growth.
   • Previously served as Divisional CMO and VP Marketing at Twilio Segment, demonstrating proficiency in driving marketing strategies for prominent tech firms like Twilio, Hired, Zuora, Salesforce, and SAP.

2. Strategic Vision for New Relic:

   • Wong's expertise in product strategy, positioning, and understanding customer value aligns seamlessly with New Relic's objectives of innovation and market expansion.
   • Her understanding of developer and executive-level personas will enhance the delivery of New Relic's platform to new customers, amplifying their observability practices to ensure flawless customer experiences and drive revenue growth.

3. Focus on Innovation and Customer Success:

   • New Relic CEO Ashan Willy emphasizes Wong's pivotal role in furthering the company's focus on innovation and customer success.
   • Wong's leadership will strengthen New Relic's position at the forefront of the observability market, leveraging a robust product portfolio, agile business model, and talented team to drive unparalleled growth.

As New Relic's new Chief Marketing Officer, Katrina Wong's appointment underscores the company's commitment to excellence and innovation in the observability market. With her extensive expertise and strategic vision, Wong is poised to lead New Relic to new heights, empowering leading companies to achieve greatness through enhanced observability practices and customer-centric solutions.

Yieldmo, a prominent advertising platform renowned for revolutionizing digital ad experiences through creative technology and AI, announces strategic leadership advancements with the appointment of two key executives. These additions underscore Yieldmo's unwavering dedication to innovation and data-centric campaign success.

1. Jennifer Werner's Promotion to Chief Revenue Officer:

   • Werner, previously Senior Vice President of Sales & Client Partnerships, brings decades of experience from Teads, eBay Ads, and Time Inc.
   • Her promotion reflects her proven ability to drive sales and cultivate strong client relationships, amplifying Yieldmo's revenue strategy.

2. Introduction of Derek Zabbia as Vice President of Sales & National Brand Partnerships:

   • Zabbia, formerly of eBay, joins Yieldmo with extensive brand partnership experience across North America and Europe.
   • His role focuses on leading national sales teams, optimizing sales operations, and fostering strategic alliances to propel Yieldmo's growth trajectory.

3. CEO Michael Yavonditte's Perspective:

   • Yavonditte highlights the significance of Werner and Zabbia's appointments in expanding operations and driving innovation.
   • Their combined expertise is poised to elevate Yieldmo's sales strategies and uphold its reputation as an industry leader.

4. Synergy Between Werner and Zabbia:

   • Werner underscores Zabbia's exceptional leadership qualities and brand marketing prowess, reflecting on their successful partnership at eBay.
   • Zabbia's role extends to leading the In-House program and overseeing sales teams in the West and South regions, leveraging his expertise to drive growth.

Yieldmo's strategic leadership enhancements, marked by Jennifer Werner's promotion and Derek Zabbia's appointment, signify a pivotal moment in the company's journey towards innovation and market dominance. With a focus on leveraging AI-powered creative ad formats and proprietary data, Yieldmo continues to deliver unparalleled campaign performance and redefine digital advertising standards.

Hyland, a renowned global provider of intelligent content solutions, welcomes Jitesh Ghai as its new President and CEO. Ghai's appointment marks a pivotal moment for the company as it transitions to its next chapter of innovation and expansion.

1. Ghai's Accomplishments and Experience:

   • Ghai brings over two decades of progressive technical and business achievements, notably serving as the executive vice president and chief product officer at Informatica Inc.
   • At Informatica, Ghai played a key role in defining and executing the company's transformation to a cloud leader, driving product innovation, and establishing market-leading AI capabilities.

2. Vision for Hyland's Future:

   • Ghai's leadership will be instrumental in advancing Hyland's next-generation, cloud-based, and AI-driven solutions, such as the recently launched Hyland Experience Automate.
   • His focus on driving innovation-led transformations aligns with Hyland's commitment to delivering cutting-edge intelligent content solutions to its global customers.

3. Transition from Bill Priemer:

   • After a distinguished 27-year career with Hyland, including the last 11 years as CEO, Bill Priemer will retire but retain his seat on the Hyland board of directors.
   • Priemer's tenure saw remarkable growth for Hyland, expanding from 30 employees and $7 million in revenue to a global leader with thousands of employees and over $1 billion in revenue.

4. Continued Growth and Innovation:

   • Seth Boro, managing partner at Thoma Bravo, Hyland's majority owner, expresses confidence in Ghai's ability to accelerate the company's growth trajectory.
   • Priemer extends his congratulations to Ghai and expresses confidence in Hyland's global team to continue the company's tradition of success.

Jitesh Ghai's appointment as President and CEO signals an exciting new chapter for Hyland, characterized by innovation, growth, and a commitment to delivering cutting-edge intelligent content solutions. With Ghai's visionary leadership and the continued dedication of Hyland's global team, the company is poised to build upon its rich legacy and shape the future of intelligent content management.

Unanet, a premier provider of project-based ERP and CRM solutions for GovCon and AEC industries, appoints Steve Karp as Chief Innovation Officer. Karp's role underscores Unanet's commitment to pioneering cutting-edge solutions that enhance customer outcomes and streamline operations.

1. Steve Karp's Appointment and Vision:

   • As Chief Innovation Officer, Karp will lead Unanet's adoption of emerging technologies, including AI, while ensuring alignment with the company's customer-centric ethos.
   • His focus on driving innovation while maintaining simplicity aligns with Unanet's commitment to providing easy-to-use, outcome-improving solutions for its customers.

2. Strategic Direction for Unanet's Innovation:

   • Karp will oversee the development of new products to enhance Unanet's ERP and CRM platforms, leveraging AI and other cutting-edge technologies.
   • His role involves driving creative use of technology and managing the application of new processes to enhance Unanet's offerings and customer experiences.

3. Experience and Expertise:

   • With over 30 years of experience in SaaS, FinTech, and payments industries, Karp brings a wealth of expertise in strategy, product, and operations.
   • His leadership in expanding Unanet's financial products, including AR and AP Automation solutions, showcases his ability to drive innovation and growth.

4. Customer-Centric Innovation:

   • Karp emphasizes the importance of ensuring that new technologies complement human ingenuity and problem-solving capabilities, rather than replacing them.
   • Unanet's innovation efforts are guided by a commitment to delivering solutions that are easy to use and support customers' evolving business goals.

Steve Karp's appointment as Chief Innovation Officer marks a significant milestone in Unanet's journey towards pioneering next-generation solutions for GovCon and AEC industries. With a focus on integrating emerging technologies like AI while maintaining simplicity and customer-centricity, Karp and Unanet are poised to redefine the landscape of project-based ERP and CRM solutions, empowering organizations to achieve greater efficiency and success.

Nylas introduces Email for Salesforce, offering Salesforce users a comprehensive view of customer communications. Seamlessly integrated, this solution enhances CRM capabilities, streamlining workflows and boosting productivity.

1. Unified Email Insights:

   • Nylas Email for Salesforce provides a unified view of all customer-facing email conversations, including those from non-Salesforce users, enhancing understanding and alignment on business opportunities.
   • Users gain access to comprehensive customer communications data within Salesforce, improving insights and facilitating personalized sales strategies.

2. Seamless CRM Integration:

   • Salesforce administrators and revenue teams can easily connect and launch the Nylas Email package, saving time and technical resources.
   • Features include email matching and auto-association to existing Salesforce records, streamlined setup processes, and compatibility with Google and Microsoft email accounts.

3. Enhanced Productivity and AI Workflows:

   • Users can leverage AI-driven workflows to automate email summaries, sentiment analysis, and revenue intelligence, enhancing efficiency and decision-making.
   • The Nylas Account Inbox Lighting Web Component provides a sleek unified view of email threads, optimizing user experience within Salesforce.

4. Customer Success Stories:

   • Organizations like Terminus and Gistia leverage Nylas Email for Salesforce to create affordable and effective automated workflows, driving business growth and customer retention.
   • Use cases include email-driven AI workflows, revenue intelligence automation, email activity dashboards, and email performance analytics.

Nylas Email for Salesforce revolutionizes customer communications and CRM integration, offering a powerful solution for revenue teams. With unified email insights, seamless CRM integration, and AI-driven workflows, organizations can unlock new levels of productivity and effectiveness in their sales strategies, driving business growth and customer satisfaction.