New solution allows retailers to natively transform social posts into shoppable content 

Firework, the world's premier video commerce and engagement platform tailored for brands and retailers, unveils its latest innovation: the Instagram Uploader. This groundbreaking tool is designed to seamlessly transform social media content from Instagram into dynamic, shoppable video experiences hosted directly on a brand's website. With this feature, brands and retailers can unlock unprecedented opportunities for consumer engagement and conversion.

1. Revolutionizing Social Media Content:
   - The Instagram Uploader seamlessly integrates Instagram with the Firework business portal, empowering brands to convert existing Instagram stories, posts, and reels into immersive, shoppable video experiences.
   - This transformative tool streamlines content creation processes and enables retailers to repurpose user-generated content from Instagram, enhancing brand engagement and revitalizing existing assets.

2. Blending Content with Commerce:
   - Jerry Luk, co-founder and president at Firework, highlights the significance of Instagram Uploader in merging social snapshots with shoppable stories, ushering in a new era of digital retail where every post holds potential for purchase.
   - By seamlessly integrating social media content with commerce, brands can create a cohesive and engaging online shopping experience for consumers, driving conversion and revenue growth.

3. Addressing Content Scalability Challenges:
   - Instagram Uploader addresses the challenge of content scalability by allowing retailers to leverage existing content assets in a shoppable format, maximizing the return on their content creation efforts.
   - The tool empowers brands to repurpose and amplify their social media content, enhancing brand visibility and driving consumer action through shoppable video experiences.

4. Unlocking Shoppable Opportunities:
   - Available now, the Instagram Uploader offers brands a strategic advantage in increasing conversion and growth by transforming viewable content into actionable, shoppable opportunities.
   - Firework reaffirms its position as a trailblazer in the digital retail landscape, pioneering innovative solutions that blend content with commerce to engage and convert audiences effectively.

Firework's launch of the Instagram Uploader represents a significant milestone in the evolution of social media-driven commerce. By enabling brands to seamlessly convert Instagram content into shoppable video experiences, Firework empowers retailers to enhance consumer engagement and drive conversion on their own websites. This groundbreaking tool underscores Firework's commitment to innovation and its dedication to helping brands harness the power of social media to achieve unprecedented success in the digital retail space.