Integral Ad Science (IAS), a global leader in media measurement and optimization, has achieved Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration in the Connected TV (CTV) environment. This accreditation further strengthens IAS's commitment to transparency and quality in digital advertising.

1. Expansion of Accredited Products for CTV:
   - Last year, IAS received the industry's first accreditation for CTV video viewable impressions.
   - With the recent accreditation for SIVT filtration of CTV video viewable impressions, IAS enhances its portfolio of MRC-accredited metrics for CTV.

2. Commitment to Transparency and Quality:
   - Kevin Alvero, IAS Chief Compliance Officer, emphasizes the company's commitment to transparency and quality in the CTV space.
 - As marketers allocate more resources to CTV and OTT advertising, ensuring protection from fraud becomes increasingly crucial.

3. Scope of Accreditation:
   - The accreditation covers IAS's SIVT filtration and reporting in CTV environments for video impressions, viewable impressions, and related viewability metrics.
   - This comprehensive scope ensures that advertisers have access to accurate and reliable metrics to evaluate their CTV campaigns.

4. Recognition from MRC:
   - George W. Ivie, Executive Director and CEO of the MRC, commends IAS for its commitment to quality measurement through engagement in the accreditation process.
   - The accreditation holds significance for marketers as they expand their investments in CTV channels, highlighting the importance of trustworthy measurement solutions.

Integral Ad Science's achievement of MRC accreditation for its SIVT filtration in the CTV environment reaffirms its dedication to providing advertisers with transparent and reliable measurement solutions. As the CTV advertising landscape continues to evolve, IAS remains at the forefront, ensuring that marketers have the tools they need to effectively assess the performance of their campaigns and combat fraud.