Robert Bradley jumps on board the future of advertising

UK-based Alkimi, recognized as the world's first decentralized ad exchange, has announced the appointment of Robert Bradley as its Non-Executive Director. With over 20 years of experience in the media industry, Bradley is poised to enhance Alkimi's platform by driving innovation and commercial strategy.

• Robert Bradley's Expertise:

  • Bradley's extensive career includes key roles at News Corp, IDG, and CNN International Commercial (CNNIC). As the Senior VP at CNNIC / Warner Bros. Discovery, Inc., he leads commercial digital transformation and revenue growth across significant digital assets.
  • His role involves managing strategic partnerships across the APAC, LATAM, and EMEA regions, along with experience in multi-platform brand partnerships and ad sales. This breadth of knowledge positions him uniquely to guide Alkimi through its next growth phase.

• Alkimi's Vision and Goals:

  • "Robert's unparalleled expertise in the media sector, particularly in digital strategy and revenue growth, aligns perfectly with Alkimi's vision of disrupting traditional advertising," said Ben Putley, CEO & Co-Founder of Alkimi.
  • Alkimi aims to enhance transparency in the advertising industry by reducing fees while gaining efficiency and striving towards net-zero emissions. Bradley's appointment is expected to propel these goals forward.

• Bradley's Commitment to Transparency:

  • Having observed Alkimi’s growth and commitment to transparency and low fees, Bradley expressed enthusiasm for joining a team that is at the forefront of revolutionizing brand-audience connections. “I look forward to contributing to the company's strategic direction and helping it achieve its ambitious goals,” he stated.

• Impact on Decentralized Advertising:

  • Bradley's extensive experience in AdTech and programmatic advertising equips him with unique insights that will benefit Alkimi as it expands its offerings. His leadership is expected to solidify the company’s position as a trailblazer in decentralized ad technology.

• Upcoming Engagement:

  • Bradley will make his first live panel appearance with Alkimi at Zebu Live in October, where he will share insights on the future of advertising technology and the importance of transparency in the industry.

With the appointment of Robert Bradley as Non-Executive Director, Alkimi is well-positioned to leverage his extensive experience and strategic vision to disrupt the traditional advertising landscape. As the company continues to scale and innovate, Bradley's insights will be invaluable in achieving its mission of creating a more transparent and efficient advertising ecosystem.