News

Petawawa Selects Syntax Strategic for New Brand Identity Development

The Town of Petawawa has taken a significant step in defining its future by selecting Syntax Strategic, a leading Canadian communications agency, to develop its new brand identity. This rebranding initiative is designed to reflect the town’s dynamic growth, natural beauty, and strong sense of community, positioning it for a bold future. The Rebranding Project Overview: New Visual Identity and...

marketing 24 Apr 2025

State of B2B Pipeline Growth 2025: Key Challenges & High-Performance Strategies

The "2025 State of B2B Pipeline Growth" survey from Pipeline360 reveals critical insights into the obstacles B2B marketers face today and the strategies employed by high-performing teams to overcome them. With economic uncertainty, shrinking budgets, and lengthening sales cycles on the rise, marketers must adapt and evolve to thrive. This report identifies six key areas where top performers excel...

business 24 Apr 2025

Manychat Raises $140M to Advance Conversational AI and Social Commerce

Manychat, a global leader in conversational AI and automation across messaging and social platforms, has secured $140 million in growth capital led by Summit Partners. This round brings the company’s total funding to $163.3 million, following its first institutional investment from Bessemer Venture Partners in 2019. Highlights of the Announcement 1. Capital to Drive AI Innovation and Global...

artificial intelligence 24 Apr 2025

Ketan Somani Named President & Regional CEO at Bounteous

Bounteous, a leading global digital transformation consultancy, has announced the promotion of Ketan Somani to the role of President of Strategic Industries & Regional CEO, EMEA & APAC. In this expanded position, Ketan will oversee global growth strategies in Financial Services, Media & Telecommunications, and Diversified Industries, while continuing to scale operations across Europe, the Middle...

digital transformation 24 Apr 2025

Omnicom Media Group Unifies Global Influencer Marketing Under Creo

Omnicom Media Group (OMG), the media services division of Omnicom, has consolidated all its global influencer marketing capabilities under a single brand Creo. This strategic integration places influencer marketing at the core of OMG’s global media offerings, offering clients more precise tools, data-driven planning, and performance measurement across markets. Highlights of the Global...

digital marketing 24 Apr 2025

Zebra Technologies Selects Ruder Finn as PR Agency of Record

Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has selected Ruder Finn as its Public Relations Agency of Record (AOR) for North America and Latin America. This strategic partnership aims to elevate Zebra’s brand presence and strengthen its external communications across key markets. Elements of the Strategic PR Partnership 1. Purpose of the...

marketing 24 Apr 2025

WiMi Reports 2024 Net Income and Major Financial Turnaround

WiMi Hologram Cloud Inc. (Nasdaq: WIMI), a leading provider of augmented reality (AR) hologram technology, has officially filed its annual report on Form 20-F for the fiscal year ending December 31, 2024, with the U.S. Securities and Exchange Commission (SEC). The report signals a notable financial turnaround, showcasing the company’s strategic execution and operational resilience. Financial...

augmented reality 24 Apr 2025

Jim Watson Named CEO of Liveops, Ushering in New Era of CX Leadership

Liveops, a trailblazer in the flexible customer experience (CX) industry, has announced a pivotal leadership transition with Jim Watson appointed as Chief Executive Officer, effective immediately. Watson succeeds Greg Hanover, who steps down after more than eight years of impactful leadership. Highlights of the Leadership Transition 1. Greg Hanover’s Legacy Led Liveops since 2017, steering the...

customer experience management 24 Apr 2025