Omnicom Media Group (OMG), the media services division of Omnicom, has consolidated all its global influencer marketing capabilities under a single brand Creo. This strategic integration places influencer marketing at the core of OMG’s global media offerings, offering clients more precise tools, data-driven planning, and performance measurement across markets.

Highlights of the Global Consolidation

1. Creo: A Unified Global Influencer Strategy

• All regional influencer marketing efforts are now unified under the Creo brand.

• In certain regions, this will be branded as OMGCreo.

• Consolidation allows access to:

  • Industry-leading influencer partnerships

  • Unified tools and technologies

  • Consistent strategic approaches worldwide

2. The “Influencers as a Media Channel” Approach

• Positions influencers as integral to media planning, not just standalone activations.

• Enables data-led campaign planning, discovery, and performance tracking.

• Designed to bridge the gap between creator content and consumer action.

3. Integration with Omni: Omnicom’s Operating System

• Leverages Omni’s advanced data infrastructure to:

  • Enhance creator discovery

  • Enable precise targeting

  • Optimize campaign measurement

• Boosts ROI and relevance across influencer touchpoints.

4. Strategic Brand Collaborations and First-Mover Data Deals

• Creo has worked with brands like Mountain Dew, Delta, and State Farm.

• Ongoing first-mover partnerships with:

  • Amazon

  • Google

  • Snap

  • TikTok

  • Instacart

• These collaborations close the gap between influencer content and commerce, turning creators into direct sales channels.

5. Launch of Three AI-Powered Tools in Omni

• Creator Briefing Tool: Powered by Google Gemini, it helps creators align content with target audience and cultural trends.

• Creo Influencer Agent: AI tool that matches influencers with brand objectives using cultural data signals.

• Omni Creator Performance Predictor: Uses Meta’s new API and machine learning to identify top-performing influencer content for paid promotion—showing a +38% performance increase over manual selections in alpha tests.

6. Market Context and Growth

• Influencer marketing spend has tripled since 2020.

• Market projected to reach $33 billion in 2025, up from $24 billion in 2024.

• This consolidation meets the increasing demand for measurable, scalable influencer solutions.

By uniting its influencer marketing capabilities under Creo, Omnicom Media Group delivers a unified, data-driven global solution that positions influencers as a core media channel. With next-gen AI tools and first-mover platform integrations, OMG is redefining how brands plan, activate, and scale influencer marketing to drive real business outcomes.