Queryloom, a data-driven social network, has announced an exciting extension of its partnership with Zluck Solutions, a top software development company from India. This extended collaboration will drive the development of Queryloom's AI-powered tools, boost analytics capabilities, and expand real-time social features to reshape user engagement on the platform.

• Enhanced AI Tools for a Smarter User Experience

  • Zluck Solutions will support the development of Queryloom’s advanced AI tools, including real-time fact-checking, content summarization, and equal-weight comment analysis.
  • Key enhancements to Queryloom’s AI model, CAMI, will provide deeper insights, making interactions on the platform more transparent and engaging.

• Boosted Data and Analytics Capabilities

  • The partnership will focus on upgrading Queryloom's data capabilities, essential to its mission of fostering a socially conscious, information-rich environment.
  • Improved analytics will enable users to access more relevant, impactful content while driving more meaningful engagement.

• Expansion of Real-Time Communication Features

  • Plans include adding new real-time messaging and file-sharing features to enhance user interaction.
  • The collaboration will explore innovative social applications, further enriching how users connect and communicate on Queryloom.

Executive Perspectives: Diego Franchini, Queryloom’s Co-Founder and Chief Marketing Officer, emphasized the impact of Zluck’s contributions, stating, “Zluck Solutions has been instrumental in redefining our platform’s approach to data and user engagement. We are thrilled to continue this journey of developing transformative AI tools together.”

Maulik Vora, CEO of Zluck Solutions, added, “Our collaboration with Queryloom exemplifies our dedication to creating groundbreaking social media technology. Together, we are pushing the limits of data-driven social interaction, empowering users with smarter, more interactive experiences.”

A Vision for the Future: Queryloom and Zluck Solutions are committed to advancing future-ready technology for a seamless and transformative social media experience. This partnership extension will allow both companies to keep innovating, delivering AI-powered features that enhance user connection, sharing, and engagement on Queryloom’s platform.

The partnership between Queryloom and Zluck Solutions continues to fuel advancements in AI-driven social media, setting a new standard for interactive, insightful, and socially conscious user experiences. With this collaboration, Queryloom is poised to deliver an evolved social platform that meets the dynamic needs of modern users.

Sinch is transforming global communications with its Customer Communications Cloud and is now unveiling its Elastic SIP Trunking solution. Available via the Sinch Customer Dashboard, this solution provides businesses with a scalable, reliable, and cost-efficient approach to voice communications, backed by Sinch’s trusted infrastructure that powers 160 billion numbers and delivers 300 billion minutes annually.

• Effortless Scalability

  • Businesses can scale up or down based on demand without over-provisioning, making it suitable for both small and large enterprises.

• Comprehensive Voice Services

  • Supports local, long-distance, and international calls through a single platform, simplifying communications management.

• High Reliability

  • Built-in redundancy ensures consistent call quality, even during network issues, making it a robust choice for critical business communications.

• Cost-Effective Pay-As-You-Go Model

  • With flexible billing, businesses pay only for what they use, optimizing spending and avoiding unnecessary costs.

Seamless Management with the Sinch Customer Dashboard: The Sinch Customer Dashboard allows businesses to manage all their communications needs, from Elastic SIP Trunking to messaging, video, and verification services, without complex integrations or the need for extensive technical knowledge. Through the dashboard, users can easily adjust SIP trunk capacity, monitor call usage, and add services as their needs grow.

Enhanced Customization and Developer Tools: For businesses looking to build customized solutions, Sinch provides REST APIs that offer flexibility for managing services and tailoring features to unique requirements. The dashboard’s intuitive design includes real-time monitoring, troubleshooting tools, and security features such as end-to-end encryption and STIR/SHAKEN compliance.

Case Study: LiveVox
LiveVox, a customer engagement platform, successfully enhanced its call routing for SMS callbacks with Sinch's Elastic SIP Trunking. "Sinch has empowered us to manage both SMS and voice seamlessly," said Oscar Orozco, Senior Voice Engineer at LiveVox, adding that clients appreciate the improved experience and flexibility Sinch's solution brings.

Executive Insights: “Today’s businesses need a communication infrastructure that’s as flexible as it is reliable,” said Sean O'Neal, Chief Product Officer at Sinch. “With our Elastic SIP Trunking and extensive Voice portfolio, companies can handle high call volumes, expand globally, and manage costs effectively.”

Sinch’s Elastic SIP Trunking solution is a powerful tool for businesses seeking flexible, scalable, and cost-effective communication. With a pay-as-you-go model and user-friendly management through the Customer Dashboard, Sinch empowers organizations to optimize their voice communication strategy, enabling seamless growth and efficient spending.

Moloco, a leader in operational machine learning (ML) and performance advertising, recently released findings from its study Beyond Borders: Mobile Gaming Insights for Global. This study highlights a missed opportunity for mobile gaming app marketers to drive significant growth through user acquisition (UA) outside traditionally targeted countries. By diversifying ad spend globally, marketers could tap into high-value users and achieve better outcomes in new markets.

• Concentration in Key Markets

  • Currently, 71% of mobile gaming ad spend is concentrated in just 10 countries, with nearly 40% focused on the U.S. alone, followed by 6% in the U.K., 5% in Germany, and 4% in Japan. This narrow focus indicates potential for growth in under-targeted regions.

• Regional Focus by U.S. Marketers

  • U.S.-based gaming app marketers direct 60% of UA spending toward North America (U.S., Canada, and Mexico). When combined with spend in Europe, this percentage rises to 82%, suggesting missed opportunities in regions like Asia Pacific and beyond.

• China's Diversified Strategy

  • Chinese mobile gaming marketers lead the way in diversifying global ad spend. With only 36% of their budget directed at North America, they prioritize markets in Europe, Asia Pacific, and other global regions, achieving broader audience reach.

• High-Value Users Across Borders

  • High-value users—defined as the top 10% of payers in each market—consistently drive 70-85% of in-app purchase revenue across markets and genres. This consistency suggests that expanding UA strategies to new markets could unlock high-value users elsewhere.

• Global Opportunities in Paid User Acquisition

  • While paid user acquisition is prominent in top countries like the U.S., Japan, and South Korea, countries such as Brazil, Greece, Iceland, Netherlands, UAE, and South Africa also show potential. By targeting these less competitive regions, marketers could efficiently reach high-value users.

Expert Insight: Tom Shadbolt, Senior Insights Manager at Moloco, noted the opportunity for marketers to think beyond conventional markets. “The hyperconcentration of ad spend in a few countries creates a huge opportunity to uncover high-value users in new global markets through targeted user acquisition,” he said. Sarah Yamanouchi, Head of Growth Marketing at Rec Room, echoed this sentiment, emphasizing the efficiency and growth potential in markets beyond the usual focus.

Methodology: Moloco data scientists analyzed outcomes from over 4,000 mobile gaming apps, considering both paid and organic user acquisition data across 195 countries. The data, covering September 2023 to September 2024, included in-app purchase (IAP) revenue metrics from over $3 billion in D7* revenue and detailed insights from data.ai, a Sensor Tower company, to provide a holistic view of global paid user acquisition.

Moloco’s research highlights a significant opportunity for mobile gaming app marketers to achieve growth by exploring less saturated global markets. By expanding beyond traditional regions and focusing on high-value users across borders, marketers can enhance their UA strategies and capitalize on untapped revenue potential in emerging regions.

Viant Technology Inc. has announced an expanded integration with Comscore, adding a new layer of precision to its fully autonomous media buying platform, ViantAI. This enhancement will enable ViantAI to leverage Comscore’s audience reach and site ranking data, alongside Viant’s proprietary foundation, to optimize media plans with greater efficiency and insight.

• AI-Driven Media Planning

  • ViantAI, a first-of-its-kind autonomous media buying platform, integrates Comscore’s trusted audience data to offer data-driven recommendations and AI-powered planning capabilities in real time.

• Enhanced Audience Insights

  • Comscore’s site ranking and audience reach data help strengthen ViantAI’s recommendations, providing advertisers with the credibility of third-party data to inform their media strategy. This allows ViantAI users to make decisions backed by reliable audience reach metrics.

• Increased Planning Efficiency

  • By combining Comscore insights with Viant’s existing data infrastructure, ViantAI can quickly generate media plans that deliver more effective and targeted advertising strategies, helping brands streamline their planning process.

Insights from Leadership: Tim Vanderhook, CEO of Viant Technology, shared that ViantAI is revolutionizing the application of AI-as-a-Service for advertisers. "With Comscore data training ViantAI, we’re enhancing our platform’s AI recommendations with reliable audience metrics, allowing clients to create optimized media plans quickly and confidently,” Vanderhook said.

Steve Bagdasarian, Chief Commercial Officer at Comscore, echoed this excitement: “Integrating our leading audience data into ViantAI provides advertisers with essential insights for digital reach and rankings, now easily accessible within the ViantAI platform.”

Commitment to Transparency and Efficiency: This integration is a testament to Viant’s ongoing commitment to equipping advertisers with transparent, reliable AI-driven tools. ViantAI’s enriched capabilities demonstrate the company’s dedication to innovation and its clients’ success, making media planning both efficient and impactful.

Viant’s partnership with Comscore further strengthens ViantAI’s role in modern media buying, empowering advertisers with trustworthy data and optimizing their media planning processes. As Viant continues to advance its AI-driven solutions, advertisers gain a competitive edge with precise, data-informed insights that maximize campaign effectiveness.

GIPHY, the world’s largest library of GIFs and stickers, now owned by Shutterstock, Inc., has announced an exciting partnership with TikTok. Together, they aim to transform TikTok’s direct messaging experience by adding AI-powered GIF recommendations, enriching how users communicate and express themselves on the platform.

• AI-Powered GIF Recommendations

  • Leveraging TikTok’s recommendation engine, this integration will provide users with real-time, AI-driven GIF suggestions from GIPHY’s extensive library. This feature enhances expression in conversations by offering perfectly matched GIFs for every message.

• Seamless User Experience

  • TikTok’s direct messaging platform will offer intuitive access to relevant GIFs, allowing users to discover and share content effortlessly, bringing more creativity to their interactions.

• Expected Rollout

  • The new feature is set to launch in late Q4 or early Q1, following testing and development to ensure a smooth user experience.

Insights from GIPHY and TikTok Leadership: Jason Stein, SVP of Business and Corporate Development at GIPHY, expressed enthusiasm about the collaboration: “This integration represents a convergence of self-expression and creative communication, connecting TikTok’s vibrant community in authentic ways.”

Franklin Ramirez, Global Partnerships Director at TikTok, added, “Adding GIPHY’s engaging content strengthens TikTok’s messaging platform, creating even more ways for the community to engage.”

Impact and Future Outlook: This integration builds on GIPHY’s presence across major social and messaging platforms, enhancing communication worldwide. The TikTok-GIPHY partnership underscores their shared commitment to fostering expressive, engaging, and personalized user experiences.

With GIPHY’s AI-powered GIF recommendations, TikTok is set to deliver an enriched messaging experience that blends creativity with communication. As this feature rolls out, TikTok users can look forward to seamless GIF-sharing that adds a new dimension to their conversations.

boost.ai, a leader in conversational AI (CAI) solutions, has launched its new Generative Action Management toolkit, aimed at enhancing global management of guardrails and knowledge. This innovative suite is designed to facilitate the scalable use of Generative AI in enterprise settings, addressing the critical need for transparency and control over AI-powered Virtual Agents.

The Need for Centralized AI Management: Without proper guardrails and centralized knowledge management, the deployment of AI poses significant risks to enterprises, including potential hallucinations, non-compliance, and misuse. As businesses scale, maintaining oversight of vast amounts of knowledge becomes increasingly complex. The Generative Action Management toolkit addresses these challenges, empowering enterprises to confidently deploy Generative AI in highly regulated environments.

• Knowledge Management:
  Enterprises can now maintain a comprehensive overview of all knowledge utilized by their GenAI agents. This capability allows AI managers to ensure the correct knowledge is being used for each action taken, enabling them to validate knowledge relevance and optimize formatting for large language models (LLMs). This reduces inaccuracies and keeps AI agents up to date.

• Guardrail Management:
  For enterprises dealing with numerous topics and actions, Guardrail Management provides a centralized view of all safety protocols. Users can easily control where and how guardrails are applied, identify mandatory regulations, and enforce compliance from a single location.

• New Knowledge Types:
  The introduction of Knowledge Connectors allows seamless integration of knowledge from external systems like SharePoint and Salesforce, eliminating the need for manual updates. Additionally, Boost Documents enables users to create and edit documents directly within the platform, streamlining the management of AI training content.

Leadership Insights: Jerry Haywood, CEO of boost.ai, emphasized the importance of equipping AI agents with accurate information: “AI managers must have the capability to manage and optimize the knowledge sources used by their AI agents. Our toolkit provides unprecedented transparency into enterprise-ready Generative AI.”

CTO Rasmus Hauch added, “Centralized management of guardrails is essential for complete oversight and control, enabling enterprises to enforce best practices and confidently scale AI across their operations.”

The Generative Action Management toolkit from boost.ai offers enterprises a comprehensive solution to manage guardrails and knowledge effectively. By enhancing transparency and control over AI operations, boost.ai is paving the way for safe and responsible AI deployment at scale.

Phonexa, a leader in performance marketing automation software, has launched its one-to-one consent features to align with the stringent requirements set forth by the Federal Communications Commission (FCC) for 2024. The new Consent Branch Solution streamlines the process for businesses to obtain explicit consumer consent before engaging them through automated telephone dialing systems (ATDS).

Understanding the Regulatory Changes: The upcoming FCC regulations mandate that businesses secure clear and explicit consent from consumers prior to initiating any automated calls or text messages. This regulatory change is designed to enhance consumer protection in a rapidly evolving landscape. Phonexa's Consent Branch features facilitate compliance with these new regulations while empowering businesses to foster trust and transparency with their customers.

• Custom and Generic Consent via APIs:
  Phonexa's Consent Branch System integrates seamlessly via API, allowing consumers to submit their information (without personally identifiable information, or PII) and receive tailored consent language from matching service providers. This functionality ensures compliance with one-to-one consent rules by empowering consumers to select the service providers they wish to connect with.

• Form Builder with Enabled Consent Branches:
  Integrated into Phonexa’s Lead Management System (LMS Sync), the Form Builder now includes a Consent Page feature. This user-friendly drag-and-drop interface allows businesses to create custom forms in minutes, which can be easily embedded on their websites to capture valuable leads. Real-time tracking and insights on every form submission streamline lead management and conversion.

Enhancing Consumer Confidence: Phonexa’s approach not only meets the compliance standards set by the FCC but also enhances consumer confidence by providing transparency. Organizations can effectively manage multiple partners, ensuring that each service provider receives explicit and tailored consent from consumers.

Leadership Insights: "Our solution empowers publishers, networks, and service providers to navigate the complexities of the 2024 FCC regulations," stated Liana Tonoyan, Chief Information Officer of Phonexa. "The Consent Branch features we've developed equip organizations with advanced capabilities to offer both custom and generic consent language, ensuring compliance while enhancing the consumer experience."

With the launch of its one-to-one consent features, Phonexa is setting a new standard for compliance in the performance marketing sector. By simplifying the consent process and integrating it into its comprehensive platform, Phonexa enables businesses to build trust with consumers and adhere to the evolving regulatory landscape.

Sendbird Inc., the AI communications platform trusted by leading apps worldwide, has announced significant data showcasing the rapid adoption of its Business Messaging solution since its launch in April. This omnichannel messaging product has quickly gained traction among customers, allowing teams to send crucial messages efficiently and cost-effectively. With over 5.6 billion messages sent, early customers have reported a remarkable 60% reduction in communication costs.

Meeting Customer Expectations: In today’s digital landscape, 73% of customers expect personalized interactions with brands. To enhance the customer experience and attract new business, organizations must leverage innovative technologies. The Sendbird Business Messaging platform addresses this need by providing a secure and cost-effective means for companies to communicate vital information directly to users, ensuring timely and secure message delivery, even during peak times.

Leadership Insights: "Across industries, security concerns, logistics changes, and the rapid adoption of emerging technologies have made real-time communication within apps critical to maintaining a positive customer experience and ultimately a healthy bottom line," said John Kim, co-founder and CEO of Sendbird. "In just six months, Sendbird Business Messaging has become an essential tool for organizations to maintain direct, secure communication with customers, moving away from disruptive SMS or email channels."

The Customer Experience Challenge: The emphasis on customer experience has never been more crucial. According to the 2024 Forrester Customer Experience Index, only 3% of companies prioritize their customers' needs. Organizations that adopt a customer-centric approach report 41% faster revenue growth, 49% faster profit growth, and 51% better customer retention. Brands must effectively reach customers in a secure and relevant manner while being mindful of operational costs.

Recognizing the shift in consumer engagement from email and SMS to in-app messaging, Sendbird Business Messaging equips teams with efficient mobile customer messaging capabilities. Its user-friendly design and technical flexibility ensure quick implementation and customizability, while the channel sequencing feature minimizes redundant messaging across multiple platforms.

Expert Perspectives: "We have seen time and time again how brands lose sight of the importance of the customer experience," stated Blair Pleasant, president and principal analyst at COMMFusion. "In today's economy, delivering a positive experience directly impacts revenue. Organizations must elevate their digital approach and focus on adopting personalized, two-way communications."

Use Cases of Sendbird Business Messaging: The versatility of Sendbird Business Messaging is evident across various industries, including healthcare, retail, and finance. For instance, a leading home services provider used Sendbird to improve gig-worker communications, resulting in a 70% increase in in-app engagement.

One notable success story involves Maya, the largest fintech ecosystem in the Philippines, which implemented Sendbird Business Messaging to enhance customer experience while reducing costs by 90%.

Testimonial: "Sendbird has taken our customer communications and support to the next level," said Rose Tenedencia, director and head of business operations at Maya. "Partnering with Sendbird has proven to be the right decision for our team, as we needed to replace outdated, insecure, and costly SMS communications. The Sendbird API is incredibly easy to use, and we saw tremendous results almost immediately after implementation. To date, we have improved our unit costs per after-sales ticket by 56%, increased service ticketing usage by 50%, and our live chat for customer support has more than doubled."

With its Business Messaging solution, Sendbird is reshaping customer engagement across industries. The platform not only enhances communication efficiency but also empowers businesses to deliver personalized experiences that drive revenue growth and customer satisfaction.