In a rapidly evolving world focused on efficiency and innovation, Fiona, the groundbreaking voice AI assistant developed by Botzbrain, is redefining how we manage our daily tasks. Designed to simplify both personal and professional lives, Fiona leverages advanced voice recognition and seamless integrations to provide an exceptional user experience.

• Task Management: Fiona can schedule meetings, automate tasks, and execute commands across multiple platforms, making it an indispensable tool for individuals and businesses alike.
• Seamless Integrations: Currently functioning with popular applications like Microsoft Teams, Slack, Google Contacts, Asana, Zoom, and Google Meet, Fiona aims to expand its reach by integrating with 3,000 software applications, including CRMs and ERPs.
• Voice and Text Interaction: Fiona supports both voice commands and text-based communication, adapting to diverse user preferences and environments.

Crowdfunding Campaign

We are excited to announce a $3 million crowdfunding campaign on Indiegogo to enhance Fiona’s features and revolutionize productivity. The funds will be used to:

• Improve Fiona's voice recognition capabilities and AI algorithms.
• Support integrations with a wide range of software applications to boost productivity across various sectors.

Versatility Across Environments

Fiona's powerful capabilities make it suitable for diverse settings, including:

• Offices: Streamline workflows and improve collaboration.
• Restaurants: Automate reservations and manage orders efficiently.
• Hospitals: Assist in scheduling and patient management.
• Educational Institutions: Support teachers and students in organizing tasks and managing schedules.

Exclusive Rewards for Early Backers

As part of our Indiegogo campaign, early backers will enjoy exclusive rewards, including:

• First access to Fiona’s premium features and new software integrations.
• Three months free of all integrated applications and services for a comprehensive experience.

The impact of Fiona on productivity is undeniable. By automating repetitive tasks and enhancing communication, Fiona empowers users to focus on what truly matters—whether it’s growing a business, learning new skills, or spending quality time with family and friends. Join us in revolutionizing productivity and support Fiona’s journey on Indiegogo!

Today, Skai, the leading omnichannel advertising platform specializing in walled garden media, released its Q3 2024 Digital Marketing Quarterly Trends Report. This comprehensive analysis reveals the digital marketing trends that shaped the third quarter of 2024. Retail media, paid search, and paid social all showed positive topline growth, with each channel reacting uniquely to a moderation in ad price inflation.

1. Full-Funnel Growth Strategies:

   • Major walled garden publishers have enhanced customer engagement throughout their journey by leveraging new ad formats.
   • Amazon DSP campaigns saw a 63% increase in upper-funnel spending compared to last year.
   • Google's Performance Max contributed to a 49% year-over-year growth, while Meta's Advantage Shopping Campaigns+ experienced a remarkable 67% growth.

2. Ad Price Inflation Eases:

   • The average cost-per-click (CPC) for retail media rose just 2% YoY, a decline from the 11% increase in Q2.
   • Paid search CPC growth decreased from 9% to 5%, and the cost of social impressions shifted from +3% to -3% YoY.

3. Increased Spending Amidst Adjusted Ad Volumes:

   • Despite a decrease in upward pressure from ad prices, spending grew across all channels:
     • Retail media clicks increased significantly, resulting in a 28% boost in spending YoY.
     • Paid search investment saw a modest 3% growth, even as clicks dipped slightly.
     • Social media compensated for lower prices with a 5% increase in overall spending due to a surge in impressions.

4. Amazon's Prime Day Ad Spend Surpasses Black Friday:

   • The two-day Prime Day event in July attracted more advertising dollars than the entire Thanksgiving to Cyber Monday period last year, leading to a 38% YoY increase in July spending for Amazon and a 34% rise across the retail media channel.

Quotes from Skai

"It's no surprise that retail media spending remains the brightest spot in digital media, as performance continues to scale without hitting diminishing returns," stated Chris Costello, Senior Director of Marketing Research at Skai. "In this additive environment, brands can adapt to pricing changes without sacrificing growth. Advertisers have their houses in order as we approach the critical Q4 holiday season."

The Q3 2024 Digital Marketing Quarterly Trends Report by Skai highlights the resilience and adaptability of digital marketing strategies amidst evolving market conditions. As brands prepare for the upcoming holiday season, understanding these trends will be crucial for maximizing advertising effectiveness.

PurpleLab, a leading healthcare analytics company with one of the largest medical and pharmaceutical claims databases in the US, proudly announces its membership in the Network Advertising Initiative (NAI). As the premier self-regulatory organization dedicated to responsible data collection and use in digital advertising, this membership enhances PurpleLab's commitment to upholding the highest standards of privacy and compliance in healthcare advertising.

1. NAI Membership Benefits:

   • The NAI has been a thought leader in online privacy for over two decades, helping members navigate complex regulations and adopt best practices.
   • With healthcare advertising being the second-largest category in digital ad spend, PurpleLab is positioned to support advertisers through its fully de-identified, HIPAA-compliant, privacy-safe healthcare data analytics platform, HealthNexus.

2. Leadership Insights:

   • Leigh Freund, President and CEO of the NAI, expressed excitement over PurpleLab's membership, stating, “PurpleLab’s dedication to responsibly handling consumer data while prioritizing privacy is commendable. We look forward to collaborating on thoughtful policies that enable the beneficial use of healthcare data while safeguarding consumer privacy.”

3. Growth of PurpleLab’s Advertising Division:

   • In September, PurpleLab introduced Audience Builder, a planning tool for healthcare advertisers and digital media buyers. This tool allows users to create healthcare provider (HCP) and direct-to-consumer (DTC) audiences using claims data without requiring deep healthcare expertise. It is both privacy-safe and HIPAA-compliant, streamlining media planning and audience distribution.

4. Launch of Measurement APIs:

   • This year, PurpleLab also launched a suite of measurement APIs, including Audience Quality, Script Lift, and Script Measurement. These tools provide healthcare advertisers with powerful metrics to assess audience quality and optimize campaign performance, offering actionable insights into patient populations and prescription behaviors.

5. Client Expansion:

   • PurpleLab's rapid growth in 2024 is underscored by the addition of 17 new clients, including five of the largest health agencies and ten top demand-side platforms (DSPs), further cementing its influence in the healthcare advertising sector.

6. Strengthening the Advertising Team:

   • To support this momentum, PurpleLab has expanded its advertising team with the addition of Colin Jacobsen as VP Product, Advertising, and Scott Ronay as VP Sales, Advertising. Their extensive expertise in healthcare data and digital media will bolster PurpleLab’s commitment to innovative, privacy-centric solutions.

"As we continue to develop tools and partnerships that transform healthcare advertising, our membership with the NAI ensures we remain at the forefront of privacy and compliance," said Mark Brosso, Founder and CEO of PurpleLab. "We are committed to growing responsibly and efficiently to meet the evolving needs of our clients in the healthcare advertising sector."

Coveo (TSX: CVO), the leading enterprise AI platform that integrates AI search and generative AI into every point of experience, has officially joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This co-sell program connects AWS partners with the AWS Sales organization, enabling software solutions to run on or integrate with AWS, thus driving new business opportunities.

1. Enhanced Access to AI Solutions:

   • "By joining the AWS ISV Accelerate Program, enterprise customers will now have access to our AI experts and industry-leading search, recommendation, and generative answering capabilities," said John Grosshans, Chief Revenue Officer at Coveo. This partnership streamlines the delivery of cutting-edge AI solutions to customers globally through AWS field sellers and simplified transactions in the AWS Marketplace.

2. Over a Decade of AI Innovation:

   • Coveo has spent over ten years innovating in AI, providing enterprises with relevance, personalization, and generative experiences across various applications, including e-commerce, customer service, websites, and workplace solutions. Their AI search, recommendations, and relevance-augmented generative answering ensure secure, scalable access to accurate information.

3. Advancements in Generative AI:

   • The introduction of Retrieval-Augmented Generation (RAG) allows enterprises to enhance large language models (LLMs) with their own data. Coveo's recent launch of the Relevance-Augmented Passage Retrieval API enables businesses to integrate advanced AI retrieval into their LLM applications, ensuring accurate and secure responses based on proprietary knowledge.

4. Benefits of the AWS ISV Accelerate Program:

   • Membership in the AWS ISV Accelerate Program grants Coveo co-sell support, enhancing collaboration with AWS field sellers worldwide. This partnership aims to improve customer outcomes by fostering a mutual commitment between AWS and its partners.

5. High Standards for Membership:

   • To join the AWS ISV Accelerate Program, Coveo underwent a comprehensive evaluation, including architectural and security reviews, to ensure the quality and design of its solutions. The program also assesses proof of customer excellence to validate the successes achieved by Coveo’s enterprise clients across various industry verticals.

Coveo’s participation in the AWS ISV Accelerate Program marks a significant milestone in its mission to provide enterprises with innovative AI solutions. By leveraging the combined strengths of Coveo and AWS, businesses can now access powerful tools for enhancing relevance and personalization in their digital experiences.

Uptempo, the leading enterprise marketing planning platform, has announced new features aimed at empowering global marketing teams to achieve greater impact and return on investment (ROI) from their efforts. These capabilities offer marketing executives detailed insights into working vs. non-working spend and other crucial data points, enhancing visibility, velocity, and agility in the marketing planning and budgeting process. This announcement comes at a time when businesses are increasingly scrutinizing marketing expenditures to drive more efficient growth.

1. Addressing Common Challenges:

   • "Too often, large global marketing teams rely on a single system for planning and budgeting—usually Microsoft Excel," said Scott Ernst, CEO of Uptempo. This reliance leads to significant challenges with campaign execution and accurate reporting. The new features provide marketers with enhanced visibility into their spending, enabling strategic decisions with confidence. Now, every dollar can be tracked to ensure it directly contributes to business outcomes.

2. Bridging Planning and Budgeting:

   • Uptempo addresses the gap between planning and budgeting by improving spend tracking and reconciliation across various marketing tactics. This comprehensive approach helps marketers manage their budgets more effectively.

3. Introducing Multi-Activity Funding:

   • A standout feature of the new update is Multi-Activity Funding, which offers several benefits:
     • Accurate Spend Tracking: Provides detailed insights into expenses at both the campaign and tactic levels, allowing for precise ROI measurement.
     • Easy Reconciliation: Streamlines the matching of budget allocations with invoices and purchase orders, simplifying financial oversight.
     • Enhanced Flexibility: Facilitates splitting agency or contractor invoices across multiple campaigns, accommodating diverse marketing strategies.
     • Strategic Alignment: Ensures that every dollar spent is aligned with business goals through transparent, connected planning and budgeting.

4. Optimizing Marketing Investments:

   • Uptempo's Multi-Activity Funding feature fundamentally transforms how marketers manage their budgets, ensuring that investments are strategically aligned, easily tracked, and fully optimized for better outcomes.

With the introduction of these new features, Uptempo is setting a new standard for how global marketing teams can manage their planning and budgeting processes. By providing greater visibility and control over marketing spend, Uptempo empowers marketers to make informed decisions that drive business success.

Jasper, the world's leading AI marketing platform, has announced a significant evolution in its AI offerings, driven by rapid market growth among enterprises. This latest update features purpose-built AI solutions that expand Jasper's product suite, catering specifically to the needs of marketing teams.

1. Surge in Demand:

   • Jasper has experienced an impressive surge in demand for its AI-powered marketing solutions, with enterprise revenue doubling year over year. The sales team has surpassed quotas for 10 consecutive quarters, now serving nearly 20% of the Fortune 500, including major companies like Prudential, Ulta Beauty, and Wayfair. This growth has helped establish Jasper as the world's largest marketing AI community, boasting 125,000 members and over 850 enterprise customers.

2. Market-Specific Solutions:

   • The growth is attributed to the need for marketing organizations to move away from horizontal AI solutions. Enterprises are increasingly looking for AI technology tailored for marketing-specific challenges, featuring integrated marketing knowledge, multimodal capabilities, and seamless integration with existing systems and processes.
   • David Hoebbel, Director of Research at Cushman & Wakefield, emphasized, "Jasper enables us to customize AI usage to our specific needs, giving our team a competitive advantage."

3. New AI App Library:

   • To enhance support for enterprise customers, Jasper has expanded its product suite to include the AI App Library—a directory of over 80 purpose-built Marketing AI applications designed to accelerate AI adoption and time-to-value for marketers in various roles.
     • For instance, the Ad Campaign App allows digital marketers to build comprehensive paid advertising campaigns across multiple channels, while the Print Ads App ensures brand consistency with optimized creative assets.

4. Marketing Workflow Automation:

   • Jasper has introduced Marketing Workflow Automation technology, enabling enterprises to create AI-powered workflows that enhance productivity and efficiency. This capability allows for end-to-end automation within existing marketing technology systems, leveraging data and application integrations.

5. Staggering Results from Jasper's Marketing Team:

   • A powerful example of this technology in action is Jasper's own marketing team, which utilized Workflow Automation for account-based marketing. By integrating CRM data and data scraped from target company websites, Jasper was able to personalize content at scale for 2,000 priority accounts, achieving remarkable results: a 20x ROI, 11x increase in email click-through rates, and a 4x increase in email response rates.

Jasper's latest feature releases solidify its position as the only AI platform purpose-built for enterprise marketers. With a deep understanding of targeted solutions for each role and flexibility to integrate with existing tech stacks, Jasper continues to lead the way in transforming marketing processes.

Timothy Young, CEO of Jasper, stated, "Our growth shows that we're meeting a real need, and we are just getting started. The new platform capabilities we are introducing are a direct response to what we are hearing from marketing teams using our products."

MikMak, the global leader in commerce enablement and analytics, has announced an innovative partnership with TrackStreet, the industry leader in brand protection. This groundbreaking collaboration combines MikMak's exceptional commerce insights with TrackStreet's top-tier brand protection, offering multichannel brands a comprehensive solution designed to drive unprecedented profitable growth.

Addressing Market Challenges

In today’s challenging market, brands face declining sales volumes and tightening margins. This partnership addresses these critical pain points by enabling brands to optimize their marketing expenditures. By connecting shoppable media and "where-to-buy" brand websites to in-stock inventory, the collaboration ensures products are sold through authorized retail partners and priced correctly across all sales channels.

Solving Industry Challenges at Scale

1. Unmatched Scale and Insights:

   • MikMak connects brands with nearly 10,000 retailers worldwide, while TrackStreet monitors over 165,000 websites and marketplaces. This partnership provides brands with insights and scale unmatched by any other provider, enabling critical business decisions based on statistically significant, category-level data down to the UPC level.

2. Statements from Leadership:

   • Rachel Tipograph, Founder and CEO of MikMak, emphasized, "Our commitment to empowering brands with unparalleled commerce enablement and analytics drives us to constantly innovate. Partnering with TrackStreet allows us to combine our actionable insights with their best-in-class brand protection, ensuring brands can connect every marketing dollar to in-stock products."

Unlocking Growth with Data and Insights

Together, MikMak and TrackStreet provide brands with essential retail eCommerce data and insights for understanding online and offline performance across various retailers, media channels, campaigns, creative assets, and audiences. This wealth of information enables brands to manage retailer relationships, optimize spending, and make data-driven decisions that accelerate revenue growth.

A Game-Changing Partnership

Andrew Schydlowsky, Founder and CEO of TrackStreet, stated, "This partnership with MikMak represents a monumental step forward for brands seeking full control and visibility over their sales channels. We’re equipping them with actionable insights and protection necessary to outmaneuver competitors and drive sustained profitability."

Expert Support for Maximizing Brand Success

MikMak and TrackStreet both deliver best-in-class support. MikMak offers flexible options for managed and self-serve users, while TrackStreet provides a dedicated team of brand protection experts for tailored solutions and hands-on service. Brands partnering with MikMak and TrackStreet will benefit from expert guidance to maximize the value of their investments, accelerate sales, and enhance profitability.

A Foundation for Future Innovation

Both companies have a proven track record of innovation, and this partnership sets the stage for even greater advancements. In 2024, MikMak launched major enhancements to its MikMak 3.0 platform, including a Headless Commerce API and a Shoppable Recipe integration. Meanwhile, TrackStreet introduced global eCommerce tracking capabilities and a next-generation AI-enabled action engine.

Coming soon, MikMak will introduce the MikMak Insights API, providing brands with enhanced access to performance data through Custom Report Builder reports, built on MikMak's powerful analytics engine.

Marchex (NASDAQ: MCHX), a leader in AI and conversational intelligence, has announced the phased rollout of its advanced AI solutions tailored for various industries, including automotive, home services, and healthcare. These innovative solutions are designed to enhance lead identification, assess lead value, and discover trending topics, delivering actionable insights that drive operational excellence and revenue acceleration.

Launching in Q4 2024, Marchex's vertical-specific AI solutions provide descriptive, predictive, and prescriptive insights to help businesses improve their return on ad spend (ROAS) and understand the key factors influencing customer behavior.

Key Benefits of Advanced AI Solutions

1. High-Value Lead identification:

   • Advanced scoring systems reveal the highest potential leads, enabling targeted marketing efforts.

2. Industry-Specific Customization:

   • Businesses receive insights tailored to their specific industries, ensuring relevance and actionable strategies.

3. Data-Driven Decisions:

   • Track emerging trends, optimize resource allocation, and make informed decisions based on comprehensive customer insights.

4. Marketing Optimization:

   • Industry-specific lead and appointment rate models enhance marketing campaigns, driving high-value leads.

5. Improved Attribution:

   • Segment target audiences and enhance automated bidding strategies using a combination of lead outcomes, values, and relevant topics.

6. Understanding Customer Topics:

   • Identify key topics and trends that are crucial for successful sales and an exceptional customer experience.

Insights from Leadership

“Marchex’s industry-leading AI solutions provide an unprecedented level of visibility into customer interactions, offering context that helps businesses understand lead value and outcomes,” said Troy Hartless, Chief Revenue Officer at Marchex. “As businesses strive to make informed decisions and achieve impactful outcomes, these AI solutions reflect our commitment to transforming customer data into a strategic advantage.”

With the launch of these advanced AI solutions, Marchex continues to position itself as a key player in the marketing technology landscape, equipping businesses with the tools they need to navigate evolving customer behaviors and drive success.