News
Criteo Launches Onsite Video Solution for Retail Media, Revolutionizing Shopping Experiences
Criteo S.A., the commerce media company, has launched its innovative Onsite Video solution for retail media, now available for general use. This new offering integrates shoppable video ad formats directly into the digital storefronts of Criteo’s retail partners, such as Albertsons®, Costco, Walmart Mexico, and more. Onsite Video allows brands to connect storytelling with sales at the point of...
video advertising 24 Apr 2025
ReverseLogix Launches New Podcast: Inside the World of Returns Management
ReverseLogix, a leading provider of end-to-end returns management systems, has launched a new podcast series called The ReverseLogix Podcast: Inside the World of Returns Management. The podcast is aimed at helping supply chain professionals navigate the growing complexities of product returns and reverse logistics. Hosted by ReverseLogix experts, the series dives into best practices, innovative...
marketing 24 Apr 2025
Understanding ROI in Digital Marketing: The Key to Optimizing Campaign Performance
As businesses continue to allocate a significant portion of their budgets to digital advertising, understanding and accurately measuring Return on Investment (ROI) has become crucial. In a landscape flooded with data and performance metrics, ROI serves as the ultimate benchmark to evaluate how effectively marketing efforts convert investments into revenue. What is ROI in Digital Marketing? ROI in...
digital marketing 24 Apr 2025
Sheldon Owen Appointed US Managing Director at Biddeo.io to Drive AI-Driven Video Ad Tech Growth
Biddeo.io, an innovative AI-driven video ad tech startup, has announced the appointment of Sheldon Owen as its US Managing Director. With over 20 years of experience in digital marketing, including key roles at Dentsu, Owen is set to lead the company’s expansion in the US digital video advertising market, valued at $100 billion. His leadership comes at a time when brands are increasingly...
artificial intelligence 24 Apr 2025
Bombora Receives Dick Reed Award for Innovation in B2B Marketing with Simpli.fi Collaboration
Bombora, a leading B2B data provider, has been honored with the prestigious Dick Reed Award for Channel Advancements & Innovation. This award, presented alongside Simpli.fi, recognizes the groundbreaking work of both companies in creating a first-to-market contextual targeting solution that is reshaping B2B marketing strategies. The Dick Reed Award: Purpose of the Award: The Dick Reed Awards...
marketing 24 Apr 2025
MidOcean Partners Acquires GSTV, Expanding Footprint in Digital Video and Retail Media
MidOcean Partners, a leading New York-based alternative asset manager, has announced its acquisition of GSTV, a national video network that engages and entertains targeted audiences at fuel retailers across the U.S. This acquisition marks a strategic move to expand MidOcean’s portfolio in the fast-growing sectors of digital video, retail media, and digital out-of-home advertising. GSTV: National...
video advertising 24 Apr 2025
Ketch Launches Data Sentry: The First Frontend Data Map for Website Privacy Risks
Ketch, a leading Data Permissioning Platform, has launched Data Sentry, a groundbreaking solution for detecting website privacy risks. Designed for privacy and security teams, Data Sentry provides comprehensive, real-time visibility into website data flows, enabling businesses to detect vulnerabilities before they result in lawsuits or regulatory scrutiny. Challenges in Website Data Collection...
data management 24 Apr 2025
William Mills Agency Partners with Delfi Labs to Boost AI Solutions in Financial Sector
Delfi Labs, an AI-native balance sheet decision engine platform for financial institutions, has chosen William Mills Agency, a leading fintech PR firm, to enhance its public relations strategy and expand its market presence. Delfi aims to strengthen its position as an innovator in AI-powered automation, risk management, and operational efficiency for banks and credit unions. Delfi's Innovative...
artificial intelligence 24 Apr 2025
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