Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, has selected Ruder Finn as its Public Relations Agency of Record (AOR) for North America and Latin America. This strategic partnership aims to elevate Zebra’s brand presence and strengthen its external communications across key markets.

Elements of the Strategic PR Partnership

1. Purpose of the Appointment

• Following a competitive pitch, Ruder Finn was chosen to:

  • Drive corporate communications and media relations for Zebra.

  • Support Zebra's growth strategy and innovation narrative.

  • Amplify the company’s brand visibility across the Americas.

2. Leadership and Expertise

• Antonia Caamaño, SVP of Technology at Ruder Finn, will lead the account.

• Caamaño brings deep industry insight into technology storytelling and strategic communications.

3. Zebra’s Vision and Expectations

• Zebra aims to showcase how its technologies transform the entire supply chain journey, from factory to consumer.

• Focus areas include:

  • Mobile computing

  • Printing and scanning

  • Machine vision

  • Robotics

  • RFID

  • AI solutions

“Their expertise in translating technology into compelling stories... will help us drive awareness of our leadership,” — Therese Van Ryne, Senior Director, Global External Communications, Zebra Technologies

4. Innovations That Drive Business Impact

• Zebra’s portfolio enables real-time asset visibility, intelligent automation, and connected frontline operations.

• Highlights include:

  • RFID tech for real-time data capture in venues, distribution centers, and hospitals.

  • AI-powered solutions to enhance inventory management, customer satisfaction, and operational efficiency.

5. Ruder Finn’s Commitment

• The agency is focused on bringing to light Zebra’s innovation through creative communications and thought leadership.

“We are thrilled to be extended members of Zebra’s communications team,” — Antonia Caamaño, Ruder Finn

The partnership between Zebra Technologies and Ruder Finn marks a strategic step in reinforcing Zebra’s industry leadership through compelling communications. By aligning with a seasoned PR firm, Zebra aims to better articulate its innovation impact and strengthen its presence in high-growth markets across the Americas.