PerformLine, a leading marketing compliance platform, has appointed Kristie Goodgion as its Chief Financial Officer (CFO). With over 20 years of finance leadership experience, Goodgion is set to guide PerformLine’s financial strategy as the company accelerates its growth, particularly within regulated industries such as financial services and technology.

Kristie Goodgion's Appointment:

• Leadership Experience:

  • Kristie Goodgion joins PerformLine with over two decades of experience in strategic planning, risk management, mergers & acquisitions (M&A), and scaling both public and private equity-backed companies.
  • Known for her dynamic leadership style, she will play a crucial role in enhancing PerformLine's financial performance and driving continued growth.

• Previous Role and Achievements:

  • Most recently served as CFO and Executive Director at Spark Networks SE, where she led a company transformation plan.
  • Built financial infrastructures and operational strategies that facilitated significant growth and profitability.
  • Successfully completed more than 15 acquisitions, four private equity sales, and handled complex M&A processes.

Kristie Goodgion’s Vision for PerformLine:

• Her Commitment:
  • "I'm thrilled to join PerformLine at such an important time. With a strong portfolio, a talented team, and an innovative culture, I'm excited to apply my strategic financial expertise to help achieve our goals."
• CEO Alex Baydin’s Remarks:
  • "We’re excited to welcome Kristie to the leadership team. Her proven ability to drive financial results and manage complex operations makes her the perfect fit to help us grow and expand our impact in the compliance space."

PerformLine's Strategic Focus:

• Marketing Compliance in Regulated Industries:
  • PerformLine’s platform continues to be an essential tool for brands in regulated markets, offering complete compliance solutions from discovery to remediation and reporting.
  • As enterprises from sectors like financial services and tech choose PerformLine for its robust marketing compliance technology, Goodgion’s leadership will be instrumental in the company’s continued success.

With Kristie Goodgion’s appointment as CFO, PerformLine is poised to strengthen its financial position and continue driving growth in the marketing compliance space. Her expertise will help the company navigate its next phase of expansion and enhance its market presence.

Mundial Media, a leading platform for contextual marketing focused on multicultural audiences, has successfully raised $1.5 million in a pre-seed extension round. This funding, supported by both new and existing investors, will propel the company’s growth, focusing on further product innovation, talent acquisition, and expanding its digital advertising offerings.

Funding and Expansion Plans:

• Successful Funding Round:

  • Mundial Media raised $1.5 million in a pre-seed extension round, backed by family offices and venture firms specializing in marketing automation.
  • This funding will drive product innovation, support talent acquisition, and help expand Mundial Media’s core digital advertising products, cementing its position in the multicultural digital advertising space.

• Strategic Focus:

  • The investment will support the continued development of Mundial Media’s unique platform, with an emphasis on Cadmus AI’s capabilities, a hyper-contextual engine that uses first-party data and AI to target multicultural audiences.

Cadmus AI’s Role in Contextual Advertising:

• AI-Driven Insights:

  • Mundial Media’s Cadmus AI platform is designed to enhance contextual advertising by providing culturally relevant messaging at scale, focusing on Hispanic, Black, AAPI, and LGBTQ+ audiences.
  • The engine analyzes over 1 billion real-time contextual data points, helping brands plan and execute media campaigns with precision.
  • Cadmus AI is a privacy-first solution, eliminating the need for third-party cookies, thus providing a more secure and ethical approach to digital advertising.

• Reaching Diverse Audiences:

  • Cadmus AI reaches over 30 million active multicultural users monthly, enabling brands to engage effectively with diverse communities.
  • The platform is already helping brands connect with the $3.7 trillion U.S. Latino economy and other multicultural markets.

Expert Insights:

• Tony Gonzalez, CEO and Co-Founder of Mundial Media:
  • “This funding allows us to lead the next wave of innovation in contextual advertising, refining our capabilities to deliver meaningful, culturally relevant messages at scale.”
• Gerard Goetz, Managing Partner at New Day:
  • “Mundial Media’s sophisticated approach to contextual technology uniquely positions them to create genuine connections between brands and audiences. We’re excited to support their continued growth.”

Mundial Media is poised for continued growth, leveraging its cutting-edge AI technology and strong investor backing to transform how brands connect with multicultural audiences. With the support of this new funding, Mundial Media is positioned to further innovate in the contextual marketing space and expand its reach within diverse communities.

Veritone, Inc., a leader in AI-driven enterprise solutions, has announced the launch of its programmatic job advertising service in Australia. This innovative offering is designed to revolutionize recruitment by optimizing candidate sourcing with artificial intelligence (AI), automating job ad placements, and improving the quality of applications while reducing costs.

Key Features of Veritone’s Programmatic Job Advertising Service:

• AI-Driven Recruitment Optimization:

  • Veritone’s programmatic job advertising utilizes real-time data and AI to streamline the hiring process, improving candidate sourcing and enhancing recruitment efficiency.

• Global Reach:

  • The service distributes job ads across over 2,000 job boards in more than 180 countries, ensuring widespread visibility and access to a diverse talent pool.

• Integration with ATS:

  • Seamless integration with over 120 application tracking systems (ATS) allows for smoother workflow and better management of job postings.

• Diversity Job Posting:

  • The service includes automated diversity job postings, supporting the Office of Federal Contract Compliance Programs (OFCCP) standards, and enhancing inclusivity in recruitment.

Success Story - Aveo Group’s Adoption of Veritone:

• Kirsten Covey, Group Manager of Talent Acquisition at Aveo Group:
  • "Veritone's programmatic advertising has transformed the way we hire, optimizing our recruitment costs and improving the quality of applications. We've seen immediate results and look forward to continuing our partnership with Veritone to stay competitive in the recruitment landscape."

Expansion and Future Prospects:

• Veritone’s Global Reach:
  • The launch in Australia marks a significant milestone in Veritone’s global expansion of its AI-powered recruitment solutions, enabling companies to recruit smarter and more effectively.
• Alex Fourlis, General Manager of Veritone Hire:
  • "This is a major step for Veritone as we continue to expand our talent acquisition solutions globally. Our AI tools give companies the ability to recruit faster, smarter, and more efficiently."

Veritone's programmatic job advertising service is set to transform recruitment strategies in Australia, offering companies a more efficient, cost-effective, and data-driven way to attract top talent. With AI at the core of its offering, Veritone is helping businesses stay competitive in the global talent acquisition market.

Invoca, a leader in revenue execution platforms, has released its second annual State of AI in B2C Digital Marketing Report. This comprehensive survey of 600 marketers in the U.S. and U.K. highlights AI's transformative impact on marketing strategies, with an overwhelming 80% of marketers reporting positive returns from their AI investments. The findings underscore growing confidence in AI's ability to drive innovation and revenue growth within the digital marketing space.

Key Insights from the Report:

• AI Investment and ROI:

  • 80% of marketers reported that their use of AI exceeded return on investment (ROI) expectations.
  • 93% of respondents had positive experiences with AI tools in 2024, and 95% plan to increase AI investments in the upcoming year.

• AI's Impact on Employment:

  • 57% of marketers believe AI will create more jobs than it displaces, up 7% from the previous year, as AI automates repetitive tasks and enhances productivity.
  • Despite concerns about job displacement, AI is viewed as a tool that will foster more strategic roles in marketing organizations.

• Executive Ownership of AI Adoption:

  • 37% of marketers report that AI adoption is now overseen by executives, such as CMOs, a significant increase from 18% in 2023.
  • More than 90% of organizations plan to allocate a dedicated AI budget for 2025.

• Growing AI Expertise in Large Companies:

  • 60% of marketers at companies with over 1,000 employees report expert-level AI knowledge, compared to just 40% at smaller organizations, reversing the trend from 2023.
  • AI expertise is increasingly widespread, with 43% of managers identifying as AI experts, narrowing the gap with senior leaders.

• AI's Contribution to Revenue Growth:

  • 94% of marketers report that AI positively impacted revenue in 2024.
  • In 2025, AI investments will focus on productivity, data analysis, process automation, and enhancing customer experiences.

• Barriers to AI Adoption:

  • Data security concerns are the leading barrier to AI adoption, with many companies hesitant to share proprietary data with external AI models.
  • Lack of transparency in AI tools remains a challenge, hindering full trust and integration.

AI Literacy and Career Advancement:

• AI as a Key Skill:
  • AI literacy is now seen as essential for career growth, with 94% of marketers expecting AI experience to be a critical hiring factor in 2025.
  • Marketers without AI skills are increasingly concerned about being left behind, with 26% fearing they may appear outdated, and 21% worried about potential layoffs.
  • AI proficiency is also crucial for job performance, with marketers lacking AI skills expecting challenges in campaign efficiency, performance tracking, and budget management.

The State of AI in B2C Digital Marketing Report reveals that AI has firmly established itself as a critical tool for marketers, enhancing efficiency, driving revenue growth, and transforming marketing strategies. As AI adoption grows, the ability to leverage these technologies will be essential for marketers to stay competitive in an evolving industry.

Cybever, an AI-driven leader in 3D world-building, has announced a strategic partnership with Cloud Zeta, a premier cloud-based collaboration platform. This collaboration will lead to the co-development of the first web-based platform designed for creating, modifying, and sharing immersive 3D worlds. Set to launch in Q1 2025, this platform will accelerate the cross-industry adoption of AI-powered 3D creation tools, enabling creators from all sectors to build intricate 3D environments with speed and cost-efficiency.

Key Highlights of the Partnership:

• AI-Powered World-Building:

  • The partnership combines Cybever's AI-driven world-building capabilities with Cloud Zeta’s 3D data infrastructure. Together, they provide a platform that automates layout and asset placement, reducing traditional barriers of time and resources.
  • The platform allows creators to produce highly interactive 3D worlds affordably, democratizing 3D world creation similar to how social media democratized video content.

• OpenUSD Integration for Cross-Industry Collaboration:

  • The new platform leverages OpenUSD (Universal Scene Description), a widely supported standard embraced by industry giants like NVIDIA, Epic Games, Autodesk, and Apple.
  • OpenUSD’s cross-platform flexibility ensures that the platform will scale and meet the needs of a diverse range of creators—from startups to major industry leaders.

• Solving Core 3D Data Challenges:

  • Cloud Zeta’s 3D Data Cloud addresses key challenges in hosting, rendering, and streaming 3D worlds, while also ensuring data validation and web-based rendering.
  • Cybever's AI-powered platform will seamlessly integrate with this infrastructure to deliver a robust, scalable solution for creators across multiple industries.

• Expanding 3D World Creation for Diverse Applications:

  • This partnership aims to redefine the accessibility of 3D world creation, making it affordable for industries ranging from digital twin development to virtual production and prototype design.
  • The goal is to lower the technical and financial barriers typically associated with high-end 3D tools used in industries like Hollywood and video game development.

Statements from Leadership:

• Cecilia Shen, CEO of Cybever, shared, "We are building a transformative enabler that will provide brands and creators across every industry with the tools to build 3D worlds affordably. This platform will unlock new opportunities by democratizing 3D world creation."

• Egor Yusov, CTO of Cloud Zeta, emphasized, "Our platform is purpose-built to tackle core 3D data challenges like web-based rendering and data validation, offering a fully compatible infrastructure that allows Cybever's AI to scale and meet creator needs."

The partnership between Cybever and Cloud Zeta sets the stage for a future where creating immersive, AI-powered 3D worlds is accessible to a wide range of creators. By combining AI-driven tools with cloud-based infrastructure, this platform promises to lower the costs and complexity of 3D world creation, offering unprecedented opportunities across industries.

KINESSO, a leader in digital marketing technology, has launched its groundbreaking “Experimentation Lab,” a first-of-its-kind platform designed to revolutionize large-scale experimentation. This centralized, AI-powered platform enables marketers to design, execute, and analyze experiments across multiple channels—media, owned assets, apps, and web experiences—empowering data-driven decisions and faster time to market. By streamlining the experimentation process, KINESSO’s Experimentation Lab accelerates innovation and enhances cross-functional collaboration, enabling smarter business decisions.

Key Features of the Experimentation Lab:

• End-to-End Experimentation Management:

  • A comprehensive platform to handle every step of the experimentation process, from ideation to design, execution, and collaboration.
  • This centralized system ensures that experiments are well-managed, saving time and resources while scaling efforts across the organization.

• Data-Driven Insights:

  • By leveraging vast data sets, the Experimentation Lab enables marketers to design experiments based on informed insights, optimizing experiment outcomes and ensuring more effective decisions.

• Cross-Channel Collaboration:

  • The platform fosters collaboration among teams across various channels—media, apps, owned assets, and web—to ensure experiments yield comprehensive, actionable results.

• AI-Powered Recommendations:

  • Utilizing AI, the Lab generates actionable insights and recommendations, helping brands refine their strategies and align experimentation with business objectives.

• Simplified User Interface:

  • Designed with an intuitive, user-friendly interface, the Experimentation Lab makes it accessible for marketers of all levels to conduct experiments, regardless of technical expertise.

• Automation and Efficiency:

  • The platform automates key tasks and streamlines workflows, enabling quicker turnaround times and reducing the operational burden on teams.

Impact of the Experimentation Lab:

• Accelerating Innovation:

  • “The Experimentation Lab is more than just a tool; it’s a catalyst for innovation,” said Berna Tollefsen, VP of Experimentation at KINESSO. By harnessing insights from thousands of experiments across brands and industries, the platform helps clients stay ahead of the curve, driving smarter, more informed business decisions.

• Scalability Across Markets:

  • By standardizing experimentation methodologies and centralizing the process, the Lab allows KINESSO and IPG clients globally to scale their experimentation efforts and apply learnings across various campaigns, verticals, and markets. This drives higher ROI and helps brands make faster adjustments to their strategies.

• Driving Personalization and Effectiveness:

  • “Experimentation is key to finding a brand's unique differentiators,” stated Chris Schimkat, Global Head of Platforms & Intelligence at KINESSO. The Experimentation Lab empowers brands to conduct targeted experiments and create personalized, effective campaigns based on data-driven results.

The launch of KINESSO’s Experimentation Lab represents a major leap in digital marketing, providing brands with the tools to execute large-scale, cross-channel experiments efficiently. With its AI-powered insights, automation, and scalability, the platform ensures that marketers can make more informed decisions, foster innovation, and ultimately drive greater business success.

VisitIQ, a leading identity intelligence and activation platform, has introduced two powerful new features to enhance campaign personalization for agency and enterprise marketers. The platform now offers in-market signals and real-time geographic insights, enabling users to target potential customers with unprecedented precision. These new features, available to existing clients with wider availability expected by early 2025, are designed to increase sales conversions by providing more actionable data and insights. VisitIQ’s platform continues to push the boundaries of audience intelligence with an upcoming suite of AI-enabled tools.

Key Features of VisitIQ’s New Enhancements:

• In-Market Signals (PulseIQ™):

  • VisitIQ users now have access to over 7 billion daily buying signals, empowering marketers to target consumers based on their active intent. This includes insights into the products they are researching, the websites they are visiting, and the ads they are interacting with. By tapping into these real-time signals, marketers can refine their targeting and reach potential customers who are already in the market for specific products or services.

• Geographic Insights (GeoIQ™):

  • The platform now includes geo-mapping technology, enabling precise location-based targeting. Marketers can target consumers not just by broad regions or cities, but also by specific venues, buildings, or even travel corridors. This highly granular geographic targeting is made possible by analyzing billions of daily movement signals, offering marketers the ability to drive more localized and relevant marketing campaigns.

Benefits to Agencies and Enterprise Marketers:

• Enhanced Personalization and Conversion:

  • According to VisitIQ President and CEO Vern Hanzlik, the integration of in-market signals and geographic insights into VisitIQ’s platform is already helping clients achieve significant improvements in sales conversions. By combining IP data with buying intent and geographic signals, marketers can better align their campaigns with the needs and behaviors of active, nearby consumers, driving higher engagement and sales.

• AI-Enabled Platform Enhancements:

  • Looking ahead, VisitIQ plans to release additional AI-driven features designed to further optimize marketing efforts. The platform will leverage AI not only to identify target audiences but to prioritize them by ICP (Ideal Customer Profile), market score, and geography. This enhanced AI analytics and reporting functionality, set for release by the end of Q4 2024, will provide even deeper insights into audience behavior and marketing performance, enabling better decision-making and improved ROI.

VisitIQ’s new in-market signals and geographic insights features are set to transform how agency and enterprise marketers engage with their audiences. With the power of real-time data, combined with upcoming AI enhancements, VisitIQ continues to lead the way in providing sophisticated, high-ROI marketing solutions. These new tools are designed to maximize campaign relevance and conversions, making VisitIQ an indispensable platform for businesses aiming to stay ahead in the competitive digital marketing landscape.

Invideo, a leading AI-driven video creation platform, has unveiled its latest version, V3, allowing users to generate full-length videos from a single text prompt. With over 100 million videos created to date, Invideo’s newest release is set to revolutionize how creators, marketers, and entrepreneurs craft high-quality videos, by eliminating the need for editing skills and streamlining the video production process. The new feature automates everything from scriptwriting to voiceovers, music, and graphics, enabling users to focus solely on telling their stories.

Key Features of Invideo V3:

• Generative Video Creation:

  • Invideo V3 allows users to create fully-fledged, publish-ready videos from a simple text prompt. The AI handles the entire creative process, including scriptwriting, video footage, voiceovers, music, sound effects, and even subtitles. This innovation significantly reduces the time and effort typically required to produce engaging, polished video content.

• No Editing Experience Required:

  • Invideo’s AI-powered system simplifies video creation, making it accessible to all users regardless of their technical expertise. There’s no need for traditional video editing software or experience, as the platform automates all aspects of production, allowing users to create professional videos with just a few clicks.

• Wide Range of Applications:

  • The new generative feature opens up endless possibilities for content creation. From video translations to social media posts, UGC ads, and video editors, Invideo V3 is a versatile tool for anyone looking to produce video content quickly and efficiently.

Benefits to Users:

• Enhanced Content Creation Speed:

  • Invideo V3 drastically reduces the time it takes to produce high-quality videos. Marketers and content creators can generate videos in a fraction of the time, making it easier to meet tight deadlines and produce a large volume of content.

• Accessibility for Non-Editors:

  • With this new release, Invideo continues its mission to democratize video creation. Users who don’t have video editing skills can now produce professional-grade content, lowering the barrier to entry for anyone with a story to share or a brand to promote.

• Quality and Efficiency:

  • Influencer Mattvidpro praised Invideo V3 for its top-tier output quality and fast turnaround. By using AI to handle all aspects of video production, users can focus on creativity without worrying about technical hurdles.

Invideo V3 marks a major breakthrough in video creation technology, offering a game-changing solution for creators, marketers, and businesses looking to streamline their video production process. By harnessing the power of generative AI, Invideo is paving the way for more efficient, accessible, and impactful content creation. This innovation opens up endless opportunities for high-quality video content, making it easier than ever to connect with audiences and share stories.