Havas Health Network is proud to announce the launch of Havas Life Middle East, a new office that will bring world-class healthcare advertising and strategic communications to the MENA region. This expansion underscores Havas Life’s commitment to improving health outcomes by combining impactful storytelling with cutting-edge health innovation. With Carlo Nakhle leading the charge as Business Director, the new agency aims to address the evolving healthcare needs of the region, offering comprehensive solutions that inspire ideas and improve lives.

Why Havas Life Middle East is a Game Changer in Healthcare Advertising

Havas Life Middle East expands the Havas Life group of agencies, aligning with its global vision as the leading powerhouse of Havas Health. The launch in the MENA region positions the agency to deliver innovative, impactful healthcare solutions that help brands connect with their audience and improve health outcomes through creative storytelling and strategic communications.

Leadership and Expertise: Carlo Nakhle’s Role

Carlo Nakhle, an experienced expert in the healthcare advertising industry, will lead the office as Business Director. With years of experience in managing multinational accounts across various therapeutic areas such as Diabetes, Oncology, COPD, Asthma, Dermatology, and Weight Management, Carlo brings deep industry knowledge and strategic leadership to the team. His proven success in working with top pharmaceutical companies makes him a key figure in the growth of Havas Life Middle East.

Expansion in the MENA Region: A Strategic Move

The launch of Havas Life Middle East reflects a larger strategy to establish Havas Life as a key player in the rapidly growing healthcare innovation ecosystems in the Middle East. As regions like Saudi Arabia, Egypt, and the UAE drive healthcare innovation, Havas Life Middle East is poised to serve clients across the region, helping them navigate multi-country growth in the Middle East and North Africa.

“Havas Life Middle East is perfectly positioned to address the region’s needs for health communications,” said Charles Houdoux, CEO – APAC & LATAM of Havas Health Network. “With the growing healthcare investments in the region, we’re ready to deliver creative solutions that transform how healthcare brands connect with their audiences.”

Comprehensive Services Offered by Havas Life Middle East

Havas Life Middle East will offer a comprehensive suite of services, including:

• Strategic Brand Planning

• Creative Development

• Digital Health Innovation

• Multichannel Marketing

• Patient Engagement

• Disease Awareness Campaigns

These services will be customized to meet the unique needs of the region, ensuring that healthcare brands not only resonate with professionals but also empower patients and communities across the Middle East.

Regional Vision for Healthcare Innovation

The Middle East is emerging as a dynamic hub for healthcare innovation, making it the perfect location for Havas Life’s newest office. With thriving ecosystems in countries like Saudi Arabia, Egypt, and the UAE, Havas Life Middle East is well-positioned to help clients tap into the region’s immense potential and shape the future of healthcare communications.

“The Middle East is a global leader in healthcare innovation,” said Dany Naaman, CEO, Havas Middle East. “This launch represents our belief in the region’s potential to drive the future of healthcare, and we are excited to bring our integrated approach to health communications to clients throughout the region.”

The launch of Havas Life Middle East marks a pivotal step in Havas Health Network’s strategy to expand its global footprint and lead the way in healthcare advertising. With Carlo Nakhle at the helm, the agency is ready to create impactful campaigns that resonate with healthcare professionals, empower patients, and contribute to the region’s healthcare growth. As Havas Life Middle East continues to innovate, it promises to deliver world-class solutions that transform the healthcare advertising landscape in the MENA region.