InMotion Hosting has announced a strategic partnership with Monarx, a leader in website and server security, to enhance malware protection for VPS and Dedicated Server customers. This collaboration ensures real-time threat detection and elimination, providing customers with robust security solutions without impacting server performance.

Why Cybersecurity Matters Now
With the rise in cyber threats, server security is more critical than ever. According to the 2024 ISACA report, 38% of organizations reported an increase in cyberattacks over the past year. In response, InMotion Hosting is taking proactive steps to protect its customers with Monarx’s cutting-edge technology.

What is Monarx?
Monarx is a powerful tool designed to detect and stop malware in real time, offering:

• Comprehensive Malware Detection: Identifies threats like phishing scams, adware, webshells, and uploaders.
• Behavior-Based Technology: Analyzes file behavior to uncover hidden malware, even those without obvious signs.
• Honeypot Integration: Connects to specialized databases to track and neutralize emerging threats.

Key Benefits of Monarx Integration

1. Enhanced Accuracy:

   • Monarx has intercepted 42 million threats, including 34.8 million malicious files and 7.4 million risky files.
   • Reduces false positives compared to traditional malware detection.

2. Legacy PHP Version Support:

   • Protects websites running older PHP versions, offering site owners the time to upgrade securely.
   • Addresses the 50%+ of sites still reliant on legacy PHP versions.

3. Real-Time Security:

   • Detects and mitigates threats early, minimizing manual interventions.
   • Ideal for businesses and developers who prioritize uptime and data protection.

Why InMotion Hosting Chose Monarx

• Advanced Detection Technology: Monarx excels at identifying sophisticated threats, even in files with custom code.
• Ease of Use: Monarx integrates seamlessly, providing customers with an intuitive security solution.
• Customer-Centric Approach: Protects businesses while enabling them to focus on growth without worrying about security breaches.

Leadership Insights

• Chase Stricklan, Senior Manager of Data Center Services: Highlighted how Monarx reduces manual intervention by catching threats early.
• Erik Soroka, Director of IT and DC Operations: Emphasized the company’s mission to simplify customer operations through proactive security solutions.

Monarx "Active Protection" Availability
Monarx’s "Active Protection" feature is available as a paid add-on for VPS and Dedicated Server plans. Customers can easily activate it via the AMP dashboard or during checkout when purchasing a Dedicated Server plan.

InMotion Hosting’s partnership with Monarx demonstrates its commitment to customer security. With real-time threat detection, behavior-based malware identification, and legacy PHP support, Monarx provides an unparalleled layer of protection for businesses and developers alike.

LiveRamp has enhanced its data collaboration platform by expanding Quick Start Insights to include Media Intelligence. This new capability enables clients to access critical media performance metrics, such as audience overlaps, optimal frequency, and last-touch attribution, across a network of 12 premium publishers. Powered by Habu in the LiveRamp Clean Room, these standardized insights significantly streamline collaboration processes, reduce technical workloads, and accelerate time-to-value for clean room partnerships.

Key Benefits of Quick Start Insights

1. Simplified Collaboration

• Reduced Complexity: Standardized insights eliminate the need for custom code or extensive technical expertise.
• Faster Partnership Activation: Simplified terms and conditions expedite collaboration with publishers.
• Scalability: Clients can expand and customize insights as their clean room capabilities grow.

2. Publisher Advantages

• Reduced Operational Friction: Uniform queries make integrating new partners easier.
• Increased Revenue: Monetize data assets faster while delivering actionable insights to advertisers.
• Flexibility and Control: Publishers maintain control over data while offering flexible analysis options to meet advertiser needs.

3. Brand Benefits

• Accelerated Campaign Optimization: One major CPG brand saw campaign optimization improve by four times using LiveRamp’s ready-to-go insights.
• Democratized Data Access: Harmonized reporting metrics across partners enhance decision-making reliability.
• Enhanced Marketing Performance: Metrics like frequency analysis and last-touch attribution allow for improved targeting and ROI optimization.

Premium Publisher Network
At launch, 12 premium publishers, including DIRECTV Advertising, Roku, News Corp, LG Ad Solutions, and Snap Inc., are part of the Media Intelligence network. These publishers provide a robust foundation for brands to scale campaign insights using clean rooms.

Chief Product Officer’s Vision
Kimberly Bloomston, Chief Product Officer at LiveRamp, stated:

“Data collaboration is a powerful accelerant for business growth. With Quick Start Insights, we’re eliminating barriers such as paperwork and technical complexities to unlock immediate value for our clients. We’re excited to expand these capabilities to additional client needs, including retail.”

LiveRamp’s expanded Quick Start Insights simplify clean room partnerships, enabling faster and more efficient data collaboration. By reducing technical and operational barriers, both brands and publishers gain a competitive edge in optimizing media buying and planning strategies.

Optimizely, a leader in digital experience platforms (DXP), has achieved a significant milestone in its partnership with Google Cloud. Its latest innovation, Optimizely One, integrates Google's Gemini models, offering users a powerful AI-driven marketing operating system. This collaboration aims to enhance content workflows, boost efficiency, and deliver high-quality outputs, enabling marketers to stay ahead in the fast-evolving digital landscape.

Key Highlights of the Partnership

1. Integration of Google Gemini Models

• Enhanced AI Assistant – Opal: Gemini models power Opal, the AI assistant in Optimizely One, delivering state-of-the-art language model (LLM) capabilities.
• Improved Efficiency: Supports rapid content creation, planning, and optimization across the content lifecycle.
• Secure Adoption: Backed by Google Cloud’s secure infrastructure, ensuring data protection for enterprises.

2. Expanded Reach Through Google Cloud Marketplace

• Simplified Deployment: Optimizely's Content Marketing Platform (CMP) is now available on Google Cloud Marketplace, making it easier for businesses to adopt and implement.
• Streamlined Content Management: Teams can collaboratively plan, produce, and manage content in one workspace, driving faster campaign execution.

3. Enhanced Experimentation with NetSpring Acquisition

• BigQuery Integration: Pre-built connections with Google Cloud’s BigQuery allow seamless combination of experimental data with other datasets.
• Retail Use Case: Retailers can analyze performance by connecting promotional data to return metrics for informed decision-making.
• Data Privacy Assurance: Native analytics ensure speed and cost efficiency while protecting sensitive customer information.

4. Supporting Innovation for Clients

• Google Fiber’s Enhanced Digital Experience: Alphabet's Google Fiber group utilizes Optimizely's solutions to improve customer engagement and experience.

Leadership Insights

• Aniel Sud, CTO, Optimizely:

  “Integrating Google’s Gemini models helps our customers confidently adopt AI, accelerating efficiency and producing high-quality content faster.”

• James Lee, GM, Startups and AI Business, Google:

  “The partnership with Optimizely empowers marketers with advanced AI to enhance content workflows throughout the content lifecycle.”

Optimizely’s integration with Google Cloud’s Gemini models marks a pivotal step in AI-powered content marketing. By combining advanced technology, secure infrastructure, and seamless analytics, Optimizely continues to set benchmarks in delivering exceptional digital experiences.

Nytro Systems LLC, a global leader in automated SEO software, has unveiled its latest innovation: AI-Powered User Search Intent Optimization. This cutting-edge technology bridges the gap between search engine algorithms and real-time user intent, helping businesses optimize their webpages for higher visibility, increased engagement, and improved conversions.

Key Features of NytroSEO's Innovation

1. Real-Time User Intent Integration

• Aligns meta tags and search snippets with user queries for improved relevance.
• Enhances search engine results page (SERP) rankings and increases click-through rates (CTR).

2. Automated Meta-Tag Optimization

• Embeds location-specific and query-relevant keywords into meta tags without manual intervention.
• Adapts dynamically to changes in user behavior, ensuring long-term SEO success.

3. Data-Driven Performance Metrics

• Analysis from millions of optimized pages across thousands of clients highlights:
  • Improved SERP rankings
  • Higher conversions
  • Reduced bounce rates

4. Seamless Integration

• A simple JavaScript snippet in the website header powers optimization for millions of pages.
• Automatic updates ensure that businesses stay ahead in a rapidly evolving SEO landscape.

Why This Innovation Matters
As AI reshapes the search engine landscape, businesses must adapt to optimize for user intent—the driving factor behind search queries. NytroSEO empowers agencies and digital marketers to deliver:

• Boosted Traffic: Higher visibility from optimized meta tags aligned with user queries.
• Improved Engagement: Relevant search snippets that captivate audiences.
• Enhanced UX: Reduced bounce rates and meaningful interactions that support growth.

CEO Insights
Lee Agam, CEO of Nytro Systems LLC, emphasized the innovation's importance:

“Our AI-Powered User Search Intent Optimization bridges the critical gap between search engines and real user intent, delivering impactful results. NytroSEO's advanced AI ensures faster, more affordable, and effective optimization for businesses and agencies worldwide.”

NytroSEO’s AI-Powered User Search Intent Optimization is a game-changer for search engine optimization. By automating meta-tag optimization and aligning webpages with real user queries, businesses can enjoy increased visibility, engagement, and ROI in a highly competitive digital landscape.

RepTrak, the global leader in reputation intelligence, has secured a majority recapitalization by Periscope Equity, a Chicago-based private equity firm. This strategic acquisition marks a pivotal moment in RepTrak’s history, positioning the company for accelerated growth and innovation in the reputation intelligence space.

Key Details of the Acquisition

1. Enhanced Focus on Innovation
The partnership with Periscope Equity will enable RepTrak to advance its innovation strategy, with a focus on:

• Expanding data visualization to enhance the user experience on the platform.
• Leveraging AI to improve platform functionality and enhance advisory services.

2. Strengthening Client Relationships

• Expanding strategic partnerships and deepening client relationships to drive more value.
• Broadening core offerings to reach a wider executive audience.

3. Scaling Global Impact

• Scaling multi-country programs to ensure greater impact across diverse markets.
• Delivering industry-focused solutions tailored to the needs of various stakeholders.

4. Advancing Tech-Enabled Solutions
RepTrak is poised to utilize tech-enabled solutions to deliver greater insights, enabling businesses to more effectively manage and measure corporate reputation in real-time.

CEO Insights
Mark Sonders, CEO of RepTrak, expressed excitement over the partnership:

“This partnership with Periscope represents an exciting milestone for us. With their support, we're well-positioned to accelerate innovation and enhance our offerings to meet the evolving needs of our clients. This investment strengthens our leadership position in the industry, empowering us to drive greater impact and deliver unmatched value within the marketplace.”

The recapitalization by Periscope Equity marks a new chapter for RepTrak, enabling the company to scale its global operations, expand its AI-driven solutions, and enhance its position as a leader in reputation intelligence. With a stronger focus on innovation and client-centric solutions, RepTrak is set to continue its market leadership.

Levanta, a leading affiliate marketing platform for Amazon sellers, has announced the closing of a $20 million Series A funding round led by Volition Capital. This investment will enable Levanta to expand its platform capabilities, accelerate growth, and solidify its position as a leading creator-driven commerce platform for Amazon sellers.

Strategic Use of Funds

1. Expanding Business Development Team
With the new funding, Levanta will scale its business development team to support the increasing demand from Amazon sellers, brands, and creators. This growth will strengthen Levanta’s ability to foster deeper relationships and drive more dynamic partnerships between sellers and creators.

2. Investing in Product Development
Levanta will invest heavily in product development to enhance the user experience and improve its platform’s functionality. These improvements will help drive more revenue-generating partnerships and create a seamless marketplace ecosystem for brands, creators, and publishers.

3. Broadening Market Reach
Levanta plans to expand into additional international markets, with Spain and Italy set for launch in early 2025, while continuing to support five major Amazon markets: U.S., U.K., Canada, France, and Germany.

The Growing Opportunity in Creator-Driven Commerce
The affiliate marketing industry is projected to reach $12 billion globally by 2025, driven by the growing trend of performance-based partnerships. Levanta’s platform is uniquely positioned to help Amazon sellers capture this growth, enabling them to forge direct, impactful partnerships with creators—one of the most trusted channels for consumer recommendations today.

Levanta's Role in Creator-Driven Commerce
With nearly half of consumers making purchases based on influencer posts, Levanta is at the forefront of this shift in consumer behavior. The platform offers a scalable, performance-based solution for sellers to drive sales, expand into new markets, and build long-term relationships with creators.

A Proven Leader in Marketplace Affiliate Marketing
Since its founding in 2023, Levanta has quickly gained traction, with its platform projected to generate $286 million in annualized GMV. Trusted by top-tier Amazon brands like HexClad, Kitsch, and MANSCAPED, Levanta has proven its ability to deliver significant returns, especially during peak events like Amazon Prime Day.

Levanta's Leadership Team
Levanta was founded by Ian Brodie (CEO), Rob Schab (Chief Marketplace Officer), and Spencer McKenney (Chief Technology Officer), who previously launched and scaled Grovia, an affiliate recruitment software provider acquired by Acceleration Partners in 2022. Leveraging their experience, they launched Levanta in 2023 to disrupt the retail media space and enable Amazon sellers to increase sales through high-impact, direct affiliate partnerships.

CEO Insights
Ian Brodie, CEO of Levanta, shared:

“This funding is a pivotal moment for Levanta. With the support of Volition Capital, we're primed to take our platform to the next level and offer even more value to marketplace sellers and creators. The affiliate marketing landscape is evolving rapidly, and we are committed to driving innovation and providing an ecosystem where brands, creators, and influencers can collaborate in meaningful ways to grow their businesses and reach new audiences.”

What the Investment Means for Levanta

1. Accelerating Growth and Market Reach
Levanta will continue expanding its business development team, enabling deeper engagement across diverse verticals and strengthening its platform presence.

2. Advancing Platform Functionality
Levanta will invest in improving its platform, enhancing both the seller and creator experience, and developing a more dynamic marketplace for revenue generation.

3. Cementing Leadership in Creator-Driven Commerce
Levanta aims to solidify its position as the top platform for Amazon sellers by meeting the growing demand from brands looking to expand onto Amazon, strengthening its market leadership in creator-driven commerce.

Tidio, a leading AI-powered customer service platform, has announced the expansion of its proprietary Lyro AI to its email channel, significantly enhancing its help desk capabilities. With this new development, Lyro AI now delivers industry-leading automation across key customer support channels, including email, live chat, and social media, enabling businesses to streamline their support processes and provide faster, more accurate resolutions.

Key Features of the Lyro AI Expansion

1. Enhanced Automation Rates
Initially launched in Tidio's Live Chat, Lyro AI quickly achieved an average resolution rate of 58%, with peaks nearing 90%. By extending this functionality to email, Tidio now offers one of the most comprehensive AI-powered help desk platforms, allowing businesses to handle higher volumes of inquiries with greater speed and efficiency.

2. Immediate Response and Faster Resolutions

• Instant Answers: Lyro AI provides immediate responses to customer inquiries, eliminating wait times and reducing the need for human intervention.
• Faster Resolution: All inquiries, whether from chat, email, or social media, are managed through a unified dashboard, ensuring they are prioritized and resolved efficiently without missing any.

3. Seamless Multichannel Integration
Lyro AI integrates seamlessly across multiple channels, offering a 360-degree view of customer interactions. This comprehensive context helps support agents provide faster, more personalized service without switching between platforms.

4. Ease of Implementation
Businesses can begin utilizing Lyro AI almost immediately thanks to its simple onboarding and minimal setup requirements. The system can be trained using just a single URL from a business’s website, ensuring a smooth and quick adoption process.

5. Proven Success in the Field
Tidio’s expansion of Lyro AI has already been proven effective with Gecko Hospitality, a leading executive recruiting firm. Max Sealey, Support Services Manager at Gecko Hospitality, shared:

"About 90% of our conversations are now handled by Lyro, and in the vast majority of cases, the responses are perfect. Our biggest concern about AI hallucination has been unfounded, and Lyro has proven extremely reliable in handling recruitment inquiries, even generating over 250 new leads."

6. Business Benefits
By automating routine inquiries across email and live chat, businesses can boost customer satisfaction (CSAT) scores, improve efficiency, and free up resources to focus on more complex customer interactions.

Marius Laza, Chief Customer Officer at Tidio, explained:

"Tidio allows businesses to strike the right balance between automation and personal connection. With Lyro AI now supporting key channels like email and live chat, brands can handle routine inquiries faster while still maintaining a personalized touch for more complex issues."

Optable, a Software-as-a-Service (SaaS) platform specializing in data management, activation, and collaboration for the advertising ecosystem, has appointed Jean-Paul Chauvet and David Hahn to its Board of Directors. This strategic move comes at a pivotal moment as the company sets its sights on the next phase of growth and product development, especially within the data privacy-focused adtech space.

Key Appointments to Optable’s Board of Directors:

• Jean-Paul Chauvet:
  • Former CEO of Lightspeed Commerce, where he successfully led the company through global expansion and an IPO.
  • Expertise in scaling businesses and driving customer-focused innovation, which will aid Optable’s expansion into the publisher and advertiser markets.
  • A valuable addition as Optable explores its next growth phase and enhances its product offering.
• David Hahn:
  • Co-Founder and COO of Guideline and former Chief Product and Strategy Officer at Integral Ad Science (IAS).
  • Played a crucial role in growing IAS into a global leader in digital advertising analytics.
  • Brings a wealth of knowledge in product strategy and corporate development, positioning him to help guide Optable through the complexities of the adtech industry.

Strategic Implications for Optable’s Growth:

• Chauvet’s Insights:

  • "Optable is at the heart of the evolving advertising landscape, especially around data privacy and collaboration. I'm excited to be part of this journey and contribute to the company’s next level of success."

• Hahn’s Perspective:

  • "The adtech industry is undergoing significant change in data management. Optable is poised to lead the way in helping publishers and advertisers navigate this transformation."

• Yves Poiré, CEO of Optable, adds:

  • "The addition of Jean-Paul and David strengthens our leadership team and will be crucial in helping us develop new data collaboration solutions for the privacy era of adtech."

With the addition of two seasoned leaders to its Board, Optable is strategically positioning itself to lead in the evolving adtech space. Chauvet and Hahn’s expertise will be instrumental as the company accelerates its efforts to deliver innovative, privacy-centric solutions to the advertising ecosystem.