Relatable, a fast-growing entertainment and consumer products company known for transforming social media trends into engaging games, toys, and wellness products, has appointed Casey Collins as its Chief Commercial Officer (CCO). Collins, a seasoned executive with deep expertise in Global Toys, Digital Gaming, Licensing, and Entertainment, will drive Relatable’s next phase of strategic growth, global expansion, and new market ventures.

Leadership Goals for Casey Collins

1. Expanding Relatable’s Global Footprint

• Strengthening Relatable’s presence in international markets.
• Driving strategic mergers and acquisitions to expand product offerings.
• Forging new licensing and partnership deals to enhance global reach.

2. Scaling Digital Gaming & Interactive Entertainment

• Spearheading Relatable’s entry into digital gaming to engage Gen Z and millennial audiences.
• Developing interactive and immersive experiences that align with evolving entertainment trends.
• Expanding Relatable’s ecosystem beyond physical games into tech-enabled play and digital experiences.

3. Strengthening Product Innovation & Category Growth

• Continuing the brand’s expansion into toys, games, and wellness products.
• Leveraging social media-driven insights to create trend-forward consumer products.
• Enhancing existing product lines, including family games, party games, and lifestyle offerings.

A Force in the Entertainment Industry

With annual revenue exceeding $100 million, Relatable has solidified itself as a leader in innovative, high-quality consumer products. The addition of Collins, known for his strategic leadership in the toy and gaming industries, marks a pivotal step in scaling Relatable’s impact and influence.

Ben Kaplan, Co-Founder and Partner at Relatable, emphasized:
"Casey brings an incredible network and a wealth of experience in toys, games, and entertainment. We’re thrilled to have him lead the next phase of Relatable’s journey and supercharge our growth."

Collins’ appointment signals an exciting new chapter for Relatable, as it continues to evolve from a viral party game brand into a global entertainment powerhouse. With a focus on digital gaming, international expansion, and strategic partnerships, Relatable is set to redefine modern entertainment for Gen Z, millennials, and families worldwide.

Qualtrics, the pioneer in experience management (XM), has launched Qualtrics Edge™, a next-generation market intelligence platform that integrates AI, synthetic insights, and expert research to help organizations make data-driven decisions faster. By leveraging Edge Audiences™ and Edge Instant Insights™, businesses can gain real-time market trends, consumer behaviors, and competitive benchmarks—all at a fraction of the time and cost of traditional research methods.

Features of Qualtrics Edge™

1. AI-Driven Synthetic Insights for Faster Research

• Edge Audiences™ leverages AI to generate synthetic respondents, reducing research time from weeks to minutes.
• Uses publicly available data and industry-specific experience data for predictive analytics.
• Enables market researchers to understand consumer behavior and preferences in hard-to-reach segments.
• Reduces costs by up to 70% while providing trustworthy, actionable insights.

2. Instant Market and Competitive Intelligence

• Edge Instant Insights™ provides immediate access to real-time competitor data, market trends, and industry benchmarks.
• AI-powered insights help businesses make strategic decisions based on experience data in their sector.
• Industry-specific insights include:
  • Restaurants: Market trends and competitive positioning for quick-service, fast casual, and casual dining.
  • Hospitality: Competitive intelligence for hotels, resorts, and cruise lines.
  • US Insurance & Banking (US & UK): Customer experience benchmarks using unbiased competitor and customer feedback.

3. AI-Powered Data Analysis & Actionable Insights

• Qualtrics Conversational Feedback™: AI-driven surveys that dynamically adapt follow-up questions based on responses, improving data accuracy.
• Qualtrics Insights Explorer™: AI-powered text analytics tool that extracts meaningful insights from structured and unstructured feedback, such as call logs and online reviews.
• Helps businesses identify emerging issues, customer pain points, and revenue-driving opportunities.

Industry Impact & Competitive Advantage

• Accelerates decision-making with AI-generated insights at scale.
• Enhances customer experience strategies by identifying trends and improving engagement.
• Optimizes research investment with reduced costs and improved accuracy.
• Strengthens competitive positioning by providing real-time industry benchmarks.

Qualtrics Edge™ revolutionizes market intelligence by integrating AI, synthetic insights, and extensive research data. By enabling businesses to conduct faster, cost-effective, and data-driven market research, Qualtrics Edge empowers organizations to stay ahead of evolving customer expectations, industry trends, and competitive landscapes.

Qualtrics, the leader in experience management, has announced a strategic partnership with LangChain, a leading platform for AI applications using large language models (LLMs). The collaboration aims to develop Qualtrics Experience Agents™ on LangChain’s LangGraph Platform, creating AI-driven customer and employee engagement solutions that enhance loyalty, trust, and personalization.

What Are Qualtrics Experience Agents?

Experience Agents are highly specialized AI-powered assistants that:

• Interact proactively with customers and employees in brand-aligned ways.
• Provide seamless omnichannel support across all touchpoints.
• Continuously analyze feedback (structured and unstructured) to drive actionable insights.
• Operate at scale to close feedback loops efficiently and enhance customer experience.

Benefits of the Qualtrics-LangChain Partnership

• AI Workflow Optimization:
  • Qualtrics will leverage LangGraph to design, deploy, and manage complex AI agent workflows with ease.
  • The platform enables no-code agent modifications and provides APIs for debugging and refining interactions.
• Interoperability with Other AI Agents:
  • The partnership aims to establish a standard open-source framework for AI agent development.
  • This ensures seamless integration with existing enterprise AI tools and transactional systems.
• Enhanced Business Impact:
  • Companies can maximize their AI investments by integrating Experience Agents with their current technology stack.
  • AI-driven automation enhances efficiency while maintaining personalized customer interactions.

The Future of AI-Powered Experience Management

• Gurdeep Singh Pall, President of AI Strategy at Qualtrics, emphasized that Experience Agents will revolutionize customer and employee interactions, elevating engagement across all channels.
• Harrison Chase, CEO & Co-founder of LangChain, highlighted that LangGraph empowers Qualtrics to develop AI agents that foster deeper business-consumer relationships.

The Qualtrics-LangChain partnership marks a significant step in AI-driven experience management. By leveraging LangGraph’s capabilities, Qualtrics is set to deliver more intelligent, adaptable, and integrated AI agents, enabling organizations to improve engagement, trust, and business outcomes at scale.

Qualtrics, the leader in experience management, has introduced new AI-powered innovations designed to help organizations improve customer relationships by leveraging omnichannel insights. These advancements in the XM for Customer Experience™ suite enable businesses to gather structured and unstructured feedback across digital, physical locations, and customer service interactions—allowing for proactive, data-driven decision-making.

Innovations in Customer Experience Management

• Location Experience Hub: Helps businesses analyze customer sentiment at individual store locations and provides AI-personalized responses to enhance engagement.
• Qualtrics Assist for CX: Uses AI to generate instant insights from structured and unstructured customer feedback, allowing teams to make informed, strategic decisions.
• Conversational Feedback: Adapts surveys in real-time using AI-powered prompts, leading to more detailed and actionable customer feedback.
• Digital Experience Analytics: Detects behavioral patterns like rage-clicking to identify friction points, helping businesses optimize digital experiences.
• Qualtrics Edge™ Instant Insights: Provides real-time access to competitor benchmarks, industry trends, and emerging customer behaviors to drive strategic decision-making.

The Role of AI in Customer Experience

• A recent Qualtrics report highlights that AI can help businesses overcome technology limitations in improving customer experiences.
• Companies leveraging AI-powered insights are projected to gain a share of the $860 billion in increased revenue expected from enhanced customer experience strategies.
• AI tools enable businesses to reduce churn, personalize interactions at scale, and drive higher customer lifetime value.

Enhancing Customer Feedback Collection

• AI-Powered Conversational Feedback:
  • Adjusts survey questions dynamically based on customer responses.
  • Doubles feedback collection rates, with 90% of users opting to answer follow-up prompts.
• Experience Agents™ (Coming Soon):
  • AI-driven agents will interact with customers during surveys to address concerns and close the feedback loop in real time.

Optimizing Digital Experiences with Behavioral Analytics

• Real-Time Issue Detection: Identifies frustration signals such as rage-clicking and navigation struggles.
• Heatmaps & Funnels: Helps digital teams visualize engagement drop-off points and optimize customer interactions.
• Frustration Interception: Enables immediate intervention to assist customers and prevent churn.

AI-Driven Insights for Competitive Advantage

• Instant Industry Benchmarks: Provides businesses with competitor insights without requiring independent research.
• Automated Recommendations: AI-powered analysis surfaces key themes from customer feedback, helping businesses take targeted actions to improve service quality.

With its latest AI-driven innovations, Qualtrics is transforming customer experience management by providing businesses with real-time, omnichannel insights. By leveraging AI-powered feedback analysis, digital experience optimization, and location-specific insights, organizations can build stronger customer relationships, reduce churn, and drive revenue growth in an increasingly competitive landscape.

OpenWeb, a leading community engagement platform, has appointed Jim Daily as its new Chief Executive Officer, effective April 1, 2025. Daily, an experienced executive in adtech and digital platforms, will lead OpenWeb’s next phase of growth, focusing on scaling its publisher network, advancing its AI-driven moderation tools, and enhancing monetization strategies.

Jim Daily’s Experience and Leadership Background

• Previously served as North American CEO and Global President at Teads.
• Scaled Teads from $0 to $275 million in annual revenue.
• Developed strategic partnerships with ESPN, Condé Nast, and The Washington Post.
• Most recently, he was the Founding CEO of LinksDAO, turning a golf community initiative into an $11 million business in just 10 months.

Strategic Vision for OpenWeb

• Expanding Publisher Network:
  • OpenWeb currently partners with 5,000+ publishers, reaching 170 million monthly users.
  • Existing collaborations include CNN, The Arena Group, Fandom, and Mail Online.
• Enhancing Community Engagement Technology:
  • Launch of Aida, a proprietary LLM-based moderation tool for more accurate content moderation.
  • Introduction of In-Conversation Ads, designed to deliver seamless, high-visibility advertising within online discussions.
• Strengthening Monetization Strategies:
  • Establishing partnerships with major advertisers such as Ford, Virgin Atlantic, Adobe, and Porsche.
  • Leveraging AI to optimize engagement and revenue opportunities for publishers.

Leadership Endorsements and Market Positioning

• Tim Harvey, Interim CEO and incoming Executive Chairman, praised Daily’s leadership qualities, emphasizing his ability to scale businesses.
• Jeff Horing, Managing Director at Insight Partners, highlighted Daily’s expertise in digital platform growth and innovation as a transformative advantage for OpenWeb.

Daily’s Vision for OpenWeb

Jim Daily expressed his enthusiasm for leading OpenWeb, citing the company’s mission to foster meaningful and healthier online conversations. He aims to:

• Champion thoughtful engagement by building trust and community interactions.
• Drive innovation in adtech and community moderation solutions.
• Scale OpenWeb’s impact by enhancing publisher partnerships and revenue opportunities.

With Jim Daily at the helm, OpenWeb is poised for significant expansion in digital engagement, AI-driven moderation, and publisher monetization. His leadership and industry expertise will drive the company’s next phase of innovation and market influence.

QVC GroupSM, part of QVC Group, Inc., has announced the appointment of Alex Wellen as its new President & Chief Growth Officer. Wellen, a seasoned leader in digital media, product innovation, and business growth, will play a key role in driving QVC Group’s transformation into a live social shopping powerhouse. He will report directly to David Rawlinson II, President & CEO of QVC Group, Inc.

With over 20 years of experience modernizing global brands and scaling digital businesses, Wellen is set to lead U.S. Social Selling, Streaming, Digital (qvc.com & hsn.com), New Business Development, and Platform Distribution.

Strategic Vision: Transforming QVC Group for the Future

In his role, Wellen will:

• Define & Lead Growth Strategy – Spearhead initiatives to drive digital commerce innovation and social selling engagement.
• Oversee Key Business Areas – Lead multifunctional teams across social, streaming, e-commerce, and new business development.
• Expand Platform Capabilities – Introduce new digital commerce tools to enhance customer experience and revenue growth.
• Strengthen QVC & HSN’s Competitive Edge – Elevate the brand’s storytelling and live shopping experience across multiple channels.

Leadership Perspectives on Wellen’s Appointment

David Rawlinson II, President & CEO, QVC Group, Inc., emphasized:

"Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company. He brings an impressive blend of media and digital product expertise, and his ability to innovate across platforms will be instrumental in driving success."

Alex Wellen expressed his excitement, stating:

"QVC and HSN are the original disruptors in live shopping. With their passionate fanbase and trusted hosts, they are uniquely positioned to redefine the social and digital shopping experience. I’m honored to join at this exciting moment in retail’s evolution."

Wellen’s Background & Expertise

Wellen brings a track record of driving digital transformation across media, technology, and e-commerce sectors:

• CEO & President, MotorTrend Group – Led the brand’s transformation into a digital-first media powerhouse before its sale to Hearst in 2024.
• Senior Leadership, Turner Broadcasting & CNN Worldwide – Drove strategic digital innovations and audience growth.

Wellen’s appointment marks a significant step in QVC Group’s evolution as it continues to embrace social commerce, streaming, and digital expansion. With his leadership, QVC and HSN are poised to redefine the future of live shopping.

Juice Media, a leading omnichannel advertising and media platform, has announced a strategic partnership with Underdog, one of the fastest-growing sports gaming and media companies in the U.S.. This collaboration aims to accelerate Underdog’s brand growth and customer acquisition through data-driven, high-performance media campaigns.

With Underdog’s rapid expansion in sports gaming, this partnership will optimize audience targeting, enhance engagement, and maximize return on investment (ROI) in media strategy.

Underdog’s Rising Influence in Sports Gaming

Underdog has quickly become a category leader, boasting:

• The fourth most downloaded app among sports betting and fantasy sports platforms.
• A diverse offering that includes fantasy sports, licensed sports betting, and a growing sports media network.
• A strong focus on engagement-driven experiences, with insights from top analysts and former athletes.

How Juice Media Will Accelerate Underdog’s Growth

By leveraging Juice Media’s expertise in data-driven audience targeting and performance optimization, the partnership aims to:

• Expand Underdog’s Reach – Identify and engage new audiences through precision-targeted campaigns.
• Enhance Media Strategy – Utilize real-time data analytics to optimize advertising spend and maximize customer acquisition.
• Boost Engagement & Conversion Rates – Improve brand visibility and increase conversion rates through hyper-targeted marketing.

Leaders on the Strategic Partnership

According to Mark Zamuner, President of Juice Media,

"Reaching the right audience at the right time is what turns strong brands into category leaders. Underdog has built an incredible brand, and this partnership will fuel their momentum with high-performance media investments that drive measurable growth."

Similarly, Liz Marro, Chief Marketing Officer at Underdog, emphasized,

"Expanding our reach and engaging new audiences is critical to our success. Juice Media’s strategic approach will help us amplify our brand and introduce more sports fans to Underdog."

With this partnership, Underdog is poised for accelerated growth, leveraging Juice Media’s advanced data capabilities to enhance brand engagement, optimize media performance, and solidify its position as a top player in sports gaming.

Cineverse, a next-generation entertainment studio, has announced a strategic partnership with The Trade Desk, a global leader in advertising technology, to integrate OpenPath with its proprietary C360 ad tech platform. This integration aims to streamline the advertising supply chain, providing advertisers with a faster, more transparent, and cost-effective path to premium ad inventory.

By leveraging OpenPath, brands gain direct access to Cineverse’s extensive digital library, allowing them to engage niche audiences more effectively while optimizing campaign performance through real-time insights.

Benefits of the OpenPath & C360 Integration

The integration of The Trade Desk’s OpenPath with Cineverse’s C360 offers advertisers a more efficient way to connect with audiences, eliminating unnecessary intermediaries and improving campaign transparency and effectiveness.

For Advertisers, the Partnership Delivers:

• Direct Access to Premium Inventory – OpenPath ensures a more efficient connection to Cineverse’s expansive digital content ecosystem.
• Enhanced Transparency & Efficiency – The integration reduces supply chain complexity, allowing advertisers to optimize spending and reach.
• Real-Time Campaign Optimization – Brands can leverage data-driven insights to identify top-performing content and adjust targeting strategies accordingly.
• Greater Reach & Engagement – Advertisers can now engage with Cineverse’s dedicated fandoms, ensuring higher ad relevancy and audience impact.

A Major Leap in Programmatic Advertising

The C360 platform, already a trusted solution for premium ad placements, will now offer greater speed and flexibility through OpenPath, creating an on-ramp for brands looking to scale their programmatic campaigns.

According to Terry City, SVP of Advertising Sales at Cineverse,

"Brands that work with us and the C360 platform already understand its power. Integrating OpenPath into C360 accelerates results, allowing advertisers to move faster and connect with their target audience more effectively."

The Future of Digital Advertising with Cineverse & The Trade Desk

As the digital advertising landscape continues to evolve, this partnership solidifies Cineverse’s position as a leader in programmatic advertising, offering brands innovative, cost-effective, and scalable solutions to reach audiences at scale.

By eliminating inefficiencies in ad delivery and leveraging premium content, Cineverse and The Trade Desk are redefining how brands engage with digital audiences in a transparent and performance-driven environment.

With the integration of OpenPath into C360, advertisers now have an unparalleled opportunity to maximize ad efficiency, transparency, and performance across Cineverse’s premium inventory. This partnership sets a new standard for programmatic advertising, ensuring brands can connect with their ideal audiences faster and more effectively.