VisitIQ, a leading identity intelligence and activation platform, has introduced two powerful new features to enhance campaign personalization for agency and enterprise marketers. The platform now offers in-market signals and real-time geographic insights, enabling users to target potential customers with unprecedented precision. These new features, available to existing clients with wider availability expected by early 2025, are designed to increase sales conversions by providing more actionable data and insights. VisitIQ’s platform continues to push the boundaries of audience intelligence with an upcoming suite of AI-enabled tools.

Key Features of VisitIQ’s New Enhancements:

• In-Market Signals (PulseIQ™):

  • VisitIQ users now have access to over 7 billion daily buying signals, empowering marketers to target consumers based on their active intent. This includes insights into the products they are researching, the websites they are visiting, and the ads they are interacting with. By tapping into these real-time signals, marketers can refine their targeting and reach potential customers who are already in the market for specific products or services.

• Geographic Insights (GeoIQ™):

  • The platform now includes geo-mapping technology, enabling precise location-based targeting. Marketers can target consumers not just by broad regions or cities, but also by specific venues, buildings, or even travel corridors. This highly granular geographic targeting is made possible by analyzing billions of daily movement signals, offering marketers the ability to drive more localized and relevant marketing campaigns.

Benefits to Agencies and Enterprise Marketers:

• Enhanced Personalization and Conversion:

  • According to VisitIQ President and CEO Vern Hanzlik, the integration of in-market signals and geographic insights into VisitIQ’s platform is already helping clients achieve significant improvements in sales conversions. By combining IP data with buying intent and geographic signals, marketers can better align their campaigns with the needs and behaviors of active, nearby consumers, driving higher engagement and sales.

• AI-Enabled Platform Enhancements:

  • Looking ahead, VisitIQ plans to release additional AI-driven features designed to further optimize marketing efforts. The platform will leverage AI not only to identify target audiences but to prioritize them by ICP (Ideal Customer Profile), market score, and geography. This enhanced AI analytics and reporting functionality, set for release by the end of Q4 2024, will provide even deeper insights into audience behavior and marketing performance, enabling better decision-making and improved ROI.

VisitIQ’s new in-market signals and geographic insights features are set to transform how agency and enterprise marketers engage with their audiences. With the power of real-time data, combined with upcoming AI enhancements, VisitIQ continues to lead the way in providing sophisticated, high-ROI marketing solutions. These new tools are designed to maximize campaign relevance and conversions, making VisitIQ an indispensable platform for businesses aiming to stay ahead in the competitive digital marketing landscape.

Invideo, a leading AI-driven video creation platform, has unveiled its latest version, V3, allowing users to generate full-length videos from a single text prompt. With over 100 million videos created to date, Invideo’s newest release is set to revolutionize how creators, marketers, and entrepreneurs craft high-quality videos, by eliminating the need for editing skills and streamlining the video production process. The new feature automates everything from scriptwriting to voiceovers, music, and graphics, enabling users to focus solely on telling their stories.

Key Features of Invideo V3:

• Generative Video Creation:

  • Invideo V3 allows users to create fully-fledged, publish-ready videos from a simple text prompt. The AI handles the entire creative process, including scriptwriting, video footage, voiceovers, music, sound effects, and even subtitles. This innovation significantly reduces the time and effort typically required to produce engaging, polished video content.

• No Editing Experience Required:

  • Invideo’s AI-powered system simplifies video creation, making it accessible to all users regardless of their technical expertise. There’s no need for traditional video editing software or experience, as the platform automates all aspects of production, allowing users to create professional videos with just a few clicks.

• Wide Range of Applications:

  • The new generative feature opens up endless possibilities for content creation. From video translations to social media posts, UGC ads, and video editors, Invideo V3 is a versatile tool for anyone looking to produce video content quickly and efficiently.

Benefits to Users:

• Enhanced Content Creation Speed:

  • Invideo V3 drastically reduces the time it takes to produce high-quality videos. Marketers and content creators can generate videos in a fraction of the time, making it easier to meet tight deadlines and produce a large volume of content.

• Accessibility for Non-Editors:

  • With this new release, Invideo continues its mission to democratize video creation. Users who don’t have video editing skills can now produce professional-grade content, lowering the barrier to entry for anyone with a story to share or a brand to promote.

• Quality and Efficiency:

  • Influencer Mattvidpro praised Invideo V3 for its top-tier output quality and fast turnaround. By using AI to handle all aspects of video production, users can focus on creativity without worrying about technical hurdles.

Invideo V3 marks a major breakthrough in video creation technology, offering a game-changing solution for creators, marketers, and businesses looking to streamline their video production process. By harnessing the power of generative AI, Invideo is paving the way for more efficient, accessible, and impactful content creation. This innovation opens up endless opportunities for high-quality video content, making it easier than ever to connect with audiences and share stories.

Level Access, in collaboration with the Global Initiative for Inclusive Information and Communication Technologies (G3ict) and the International Association of Accessibility Professionals (IAAP), has released the Sixth Annual State of Digital Accessibility Report. This comprehensive survey, including insights from over 1,400 professionals across industries and 500+ decision-makers from Europe, highlights the growing importance of digital accessibility in business and offers key findings on how organizations worldwide are adopting digital accessibility practices. The report also demonstrates the direct connection between digital accessibility and business success, revealing challenges and opportunities for the future.

Key Findings from the 2024-2025 Report:

• Widespread Adoption of Digital Accessibility:

  • The report shows that 89% of professionals believe digital accessibility provides a competitive advantage, with 81% reporting improvements in customer acquisition and 87% seeing a boost in customer satisfaction. Additionally, 75% acknowledge a direct link between digital accessibility and increased revenue, confirming its significant impact on business outcomes.

• European Market Shows High Adoption Rates:

  • More than 80% of respondents now report having a digital accessibility policy, with a notable 86% in Europe. This indicates that digital accessibility is no longer a niche concern but a mainstream priority for organizations globally, especially in Europe.

• Urgency Lacking for European Accessibility Act (EAA) Compliance:

  • Despite 73% of respondents being aware of the EAA's applicability, only 55% have started taking action toward compliance. With enforcement set to begin in June 2025, the report points to a gap between awareness and implementation, suggesting that many organizations may be unprepared for the upcoming deadline.

• AI and Automation Driving Accessibility Efficiency:

  • Nearly 80% of respondents believe AI tools are crucial in selecting new digital accessibility solutions, and almost 90% see automated remediation as a way to enhance program efficiency. This highlights the growing reliance on AI-driven tools to streamline accessibility processes.

• Increased Demand for Accessibility in Product Procurement:

  • 74% of respondents now require documented proof of accessibility when purchasing digital products, a significant increase from 58% in 2023. This trend underscores the growing role of accessibility in B2B digital product transactions.

• Successful Programs Focus on Policy, Budget, and Accountability:

  • Organizations with a clear accessibility policy, dedicated budget, and accountable leadership are 75% more likely to report high executive support for digital accessibility. These organizations also see a 20% higher likelihood of digital accessibility helping to mitigate legal risks and more than 70% report improved revenue.

• Challenges to Digital Accessibility at Scale:

  • Managing a digital portfolio is the top challenge for respondents, followed by competing priorities and lack of time. These barriers make it difficult for organizations to maintain digital accessibility efforts at scale, highlighting the need for better governance and resources.

The Sixth Annual State of Digital Accessibility Report reveals a growing recognition of digital accessibility’s importance in business success. Organizations with strong policies and support are reaping the benefits of improved customer satisfaction, acquisition, and revenue. However, challenges remain, particularly with the growing complexity of digital environments and evolving regulations. The insights provided by the report offer a roadmap for organizations looking to successfully implement and scale their digital accessibility programs.

Iveda® has unveiled IvedaAI™, a revolutionary update to its video analytics technology, promising to transform industries by offering an intuitive, human-like AI experience. Building on over two decades of innovation in video surveillance and machine learning, IvedaAI introduces a new era of video intelligence, unlocking limitless possibilities for complex video detection, search, and alerts. By combining core object recognition models with proprietary Large Language Models (LLMs) and Vision Language Models (VLMs), IvedaAI delivers unparalleled accuracy and efficiency, setting a new standard in the field.

Key Features and Benefits of IvedaAI:

• Scalability and Cost-Efficiency: IvedaAI offers a solution that is both extraordinarily scalable and cost-efficient, making it suitable for large-scale deployments. CEO David Ly highlights how IvedaAI stands apart from other AI models, combining accurate object-based recognition with tuned generative AI, ensuring unmatched performance across a wide range of applications.

• Next-Generation AI Capabilities: Available in beta in January 2025 and fully rolling out in Spring 2025, IvedaAI introduces a conversational virtual assistant and intelligent platform features that automatically discover and configure cameras and analytics functions. This smart scene scan enables quick deployment at scale, crucial for smart cities and large operational environments, supporting thousands of cameras with ease.

• Proven AI Foundations: Since its inception in 2015, IvedaAI has been powered by AI, even before it became an industry trend. The platform has been engineered to balance compute efficiency with the power of generative AI, making it adaptable across various environments, from cloud and edge devices to Kubernetes and SaaS solutions.

IvedaAI Applications Across Industries:

• Smart Cities: IvedaAI enhances city safety and traffic management, providing tools for accident detection, real-time traffic data, and better emergency response. By improving traffic flow and reducing the liability burden, it helps create safer, more efficient urban environments.

• Educational Campuses: With advanced detection features, IvedaAI boosts school security by distinguishing between routine events and critical incidents. It also offers generative AI-powered weapon detection, contributing to safer campuses for students and staff.

• Retail: Retailers can leverage IvedaAI’s intuitive interface to monitor inventory, track store traffic patterns, and set up custom security alerts. The system allows staff to engage in intelligent dialogue, such as requesting alerts for suspicious behavior, improving operational efficiency and security.

• Diverse Applications: Beyond its core functionalities, IvedaAI adapts to a range of industries, from livestock tracking to materials inspection and inventory monitoring. This flexibility ensures that IvedaAI remains relevant across various environments, eliminating the need for training new models for unique applications.

IvedaAI is reshaping the future of video analytics by combining cutting-edge generative AI with a scalable, cost-effective architecture. Its adaptability across diverse industries—from smart cities to retail and education—demonstrates its far-reaching potential to transform how organizations use video intelligence for security, safety, and operational efficiency. With its upcoming features and robust AI capabilities, IvedaAI is poised to redefine the landscape of video surveillance and analytics.

Klaviyo, the leader in smarter digital relationships, has unveiled Extended ID, a new solution in limited availability that enhances identity tracking for up to one year. By leveraging a native first-party identity graph, Extended ID empowers brands to collect more first-party data, creating smarter segments, personalized campaigns, and triggering high-converting automations at scale. With the increasing complexity of customer touchpoints and evolving privacy restrictions, Extended ID is a game-changer for brands aiming to provide more personalized, seamless customer experiences.

Key Features and Benefits of Extended ID:

• Extended Identity Tracking: Extended ID allows brands to retain customer identity information for up to a year, offering a longer tracking period compared to traditional cookies. This is particularly valuable in a digital landscape where web browsers and operating systems have imposed tighter restrictions on cookie lifespan, limiting tracking to just a week or less.

• Smarter Data Collection: By providing better website tracking and identification, Klaviyo users can gather more detailed first-party data. This enriched data helps brands build accurate customer profiles, segment audiences more effectively, and activate highly personalized campaigns.

• Improved Customer Experiences: The solution ensures that brands can recognize loyal customers when they return to their site, avoiding the need to restart conversations and offering a more seamless experience. For example, during events like Black Friday Cyber Monday, customers will not need to repeat previously shared information, resulting in smoother and more efficient interactions.

How Extended ID Helps Brands:

• Building Brand Loyalty: Ed Hallen, Chief Strategy Officer at Klaviyo, compares the difficulty of gathering and organizing customer data to “catching and sorting raindrops in a storm.” Extended ID helps brands overcome this challenge by creating more complete customer identities, leading to a more personalized, relevant experience and ultimately driving stronger brand loyalty and higher conversions.

• Higher Conversion Rates: By enabling brands to trigger more precise flows and campaigns, Extended ID supports higher conversion rates. Jen Kessler, VP of Product at Klaviyo, highlights that brands are already seeing improved sales conversions as a result of better targeting and the ability to personalize at scale.

• A Unified Customer Profile: Klaviyo’s investment in identity resolution ensures that brands can maintain unified, deduplicated customer profiles over time. This empowers brands to provide personalized, omnichannel experiences that meet consumer expectations for consistency and relevancy.

Future Outlook and Omnichannel Support:

Extended ID is just the beginning of Klaviyo’s broader investments in identity resolution. As brands continue to rely on Klaviyo as their customer source of truth, these advancements will enhance the platform’s ability to support omnichannel marketing strategies. By staying ahead of evolving technology and privacy regulations, Klaviyo aims to ensure that brands can deliver seamless, personalized experiences to their customers, helping them thrive in an increasingly data-conscious world.

With Extended ID, Klaviyo offers brands the tools they need to adapt to a rapidly changing digital landscape. By enabling longer identity tracking and smarter data collection, brands can offer personalized, high-converting experiences that build loyalty and drive revenue. This new solution is a critical step in empowering businesses to meet growing consumer expectations and navigate the complexities of modern marketing.

Typeform, the leader in intuitive form-building and conversational data collection, has announced a range of new features designed to help B2C businesses enhance customer engagement and gather richer, actionable insights. With consumers expecting personalized experiences but becoming more cautious about sharing personal data, Typeform’s latest innovations allow businesses to collect meaningful customer data through interactive and trustworthy forms, while integrating third-party insights to deepen understanding and fuel targeted marketing campaigns.

Key Features and Benefits:

• Enhanced Video Capabilities: Typeform now allows customers to respond with video, enabling businesses to capture richer insights through voice and facial expressions. This feature complements Typeform’s existing capabilities of embedding personalized videos, driving engagement and boosting conversions. Video responses are becoming a crucial tool for building deeper connections and customer loyalty, as 65% of marketers agree on its effectiveness in humanizing interactions.

• Clarify with AI: The new AI-powered feature acts as a virtual interviewer, prompting more detailed customer responses by following up on vague answers. For example, if a customer simply says "good" in response to a question, AI will prompt with "Good, how? What stood out?" This personalized interaction helps businesses gather more in-depth insights, improving data quality and relevancy.

• Automated B2C Data Enrichment: Building on earlier B2B data enrichment capabilities, Typeform now offers automated consumer-level enrichment. By simply using a personal email address, companies can pull in valuable third-party data, creating a more complete customer profile and enabling businesses to understand their audience on a deeper level without asking additional questions.

• AI-Powered Qualitative Analysis: Typeform’s AI-powered analysis tool enables businesses to quickly process large volumes of text and video responses to identify key themes and insights, reducing hours of manual work. This feature empowers businesses to extract actionable intelligence from qualitative data with ease and speed.

• Data Quality Tools: Typeform ensures the integrity of collected data with Invisible reCAPTCHA, which blocks bots and fake submissions. This safeguard improves the reliability of the responses, ensuring businesses make accurate, data-driven decisions.

• Klaviyo Integration: Typeform is launching a new integration with Klaviyo to streamline data flow between the two platforms for B2C and DTC marketers. The integration eliminates manual data transfers and ensures that Typeform data automatically updates customer segments in Klaviyo, enabling hyper-targeted campaigns and more personalized connections with customers. This integration combines Typeform’s interactive data collection with Klaviyo’s automation to drive business growth.

Benefits for B2C Businesses:

Typeform's new features empower businesses to gather richer insights and engage customers in more meaningful ways. By offering dynamic data collection experiences that encourage high-quality responses, businesses can create personalized marketing campaigns that resonate with their audience and drive conversions. With enhanced video capabilities, AI-driven clarifications, and automated data enrichment, businesses are equipped to better understand their customers and deliver experiences that build loyalty and increase revenue.

Typeform’s latest innovations are a game-changer for B2C businesses looking to stay ahead in an increasingly data-driven world. With powerful tools like video response capabilities, AI-enhanced interviews, and seamless data integration with Klaviyo, Typeform provides the tools needed to gather more actionable insights and foster stronger, more personalized connections with customers.

Influur, the premier professional networking platform for influencers, has announced the successful closing of a $10 million Series A funding round, led by Point72 Ventures and HTwenty Capital. The investment will fuel Influur's growth, which includes a remarkable 83% increase in its verified influencer base and a 200% rise in brand spend across the U.S. and Latin America. The company now boasts over 30,000 active influencers and 5,000 brands, operating in 11 countries.

Founded by Latinas Alessandra Angelini, Valeria Angelini, Paula Coleman, and Fefi Oliveira, Influur has quickly become a leader in the creator economy, enabling influencers to monetize their talent, grow their businesses, and connect meaningfully with brands.

Key Developments and New Features:

• AI-Powered Campaign Planning: Influur is introducing an industry-first AI feature that helps brands plan and predict the success of influencer campaigns. This AI-powered system will recommend the best strategies for influencer collaborations and forecast the potential impact and ROI of marketing efforts in real-time.

• Influur Premium Subscription: To support influencer growth, Influur has launched a Premium Subscription with exclusive tools and resources. Influencers subscribing to this plan will have access to:

  • Automated Media Kit Creation: Effortlessly generate professional media kits, complete with live social media analytics and portfolios of past work.
  • Exclusive Campaigns: Premium members gain access to high-tier brand campaigns, offering exclusive collaboration opportunities with top companies.
  • Exclusive Experiences: Influencers can enjoy special networking opportunities and experiences at prestigious venues and with industry partners in Miami.
  • Advanced Analytics Tools: Access to a comprehensive suite of analytics to help influencers optimize their strategies and stay ahead of trends.

• Fintech Tools for Influencers: As part of its expansion, Influur is positioning itself to be the “future bank for influencers,” offering tools for managing earnings, payouts, and financial insights—empowering creators to handle their finances efficiently.

Industry-Leading Partnerships:

Influur has attracted some of the biggest names in entertainment and business, including influencers like Lele Pons and Twan Kuyper, and global brands such as Meta, Warner Music Group, Netflix, UberEats, and Hard Rock Café. With backing from prominent figures like Sofia Vergara and Thalía, Influur is poised to lead the influencer space in innovation.

Influur's AI Recommendation Engine:

Influur's AI-powered recommendation system, integrated into its Pulse desktop application, will revolutionize influencer marketing by offering smart, data-driven decisions that maximize budget efficiency. The system is set to be the first of its kind, making Influur a trailblazer in predictive influencer marketing.

Influencer and Brand Testimonials:

• Lele Pons, Influencer & Actress, shared: "I've worked with brands globally, but no one has paid me as fast as Influur. Their Wallet system is seamless, and the community is exceptional. Influur Premium has opened doors to exclusive opportunities like Formula 1 and Copa America."

• Luis Baez, Advocacy Manager at Flor de Caña, stated: "We’re thrilled to partner with Influur to create innovative influencer marketing campaigns that connect with our communities and resonate with cultural moments."

With its unique AI features, fintech tools, and exclusive opportunities for influencers, Influur is setting a new standard in the creator economy. As it continues to grow and innovate, Influur is transforming the way influencers and brands collaborate, making it a trusted platform for both parties to thrive.

Revisto, an AI-powered solution designed to streamline the Medical, Legal, and Regulatory (MLR) review process for pharmaceutical marketing materials, has raised $4 million in seed funding, bringing its total funding to $6 million. The investment was led by LiveOak Ventures with participation from Eli Lilly and Company, Tau Ventures, and Arkin Digital Health. This funding will support Revisto's mission to revolutionize the pharmaceutical and life sciences industry by addressing the inefficiencies of traditional MLR review processes.

Key Developments and Features:

• AI-Powered MLR Review Process: Revisto’s solution uses AI to automate and optimize the traditionally slow and manual MLR review process. This enables pharmaceutical companies to accelerate the time it takes to bring promotional materials to market while ensuring they comply with strict regulatory guidelines. By reducing the time and costs associated with MLR reviews, Revisto offers a competitive edge to life sciences companies.

• Significant Financial Impact: The MLR review process has long been a bottleneck in pharmaceutical marketing. By automating the process, Revisto aims to save life sciences companies an estimated $15 million or more per brand annually, making it a valuable tool for improving efficiency and reducing operational costs.

• Integration with Existing Systems: Revisto seamlessly integrates with existing review workflows and content management software (CMS) like Veeva Vault PromoMats. This ensures that pharmaceutical companies can easily adopt the platform without disrupting their current processes while benefiting from enhanced automation and compliance.

• AI and Regulatory Compliance: Revisto’s AI-driven solution is built on terabytes of proprietary pharmaceutical data and is continually updated with real-time FDA 21 CFR regulations. This enables Revisto to provide recommendations that align with the latest compliance requirements, improving regulatory adherence and reducing human error in the review process.

Leadership and Investment Backing:

Revisto’s leadership team, led by CEO Ferry Tamtoro, brings extensive experience in the pharmaceutical industry. With the support of top-tier investors like LiveOak Ventures, Eli Lilly, and Tau Ventures, the company is poised for rapid growth and continued innovation in pharmaceutical marketing compliance.

• Venu Shamapant, founding partner of LiveOak Ventures, commented on the potential of Revisto, highlighting its ability to drive efficiency and reduce costs in pharmaceutical marketing, which is crucial to accelerating the delivery of life-changing products to market.

Looking Forward:

With the successful funding round, Revisto is now positioned to expand its team, accelerate product development, and enhance its solution’s capabilities. The company aims to continue evolving its AI technology to meet the ever-growing needs of the life sciences industry while delivering even greater value to its customers.

Revisto is transforming pharmaceutical marketing operations by introducing an AI-powered solution that optimizes and automates the MLR review process. The recent $4 million seed funding will help the company expand and improve its services, ultimately enabling life sciences companies to bring products to market faster while maintaining regulatory compliance.