After nearly 25 years of continuous innovation and industry leadership, TRIO Solutions Inc. (TRIO) has launched TRIO 4.0, marking a pivotal shift toward AI-powered marketing. The announcement, made during the inaugural Charleston Tech Week, reflects TRIO’s ongoing commitment to adapting to the evolving needs of brands in a technology-driven marketplace.

The Evolution of TRIO Solutions:

Founded by Jessica Munday, TRIO has evolved through various stages. From the original TRIO 1.0, which focused on marketing, events, and web services, to TRIO 2.0, which expanded into digital marketing, the agency has been a consistent innovator. In 2022, TRIO launched TRIO 3.0, aligning with the Entrepreneurial Operating System (EOS) to solidify its purpose and process. Now, with TRIO 4.0, the agency is embracing AI-driven marketing while still prioritizing human connection and creativity.

Jessica Munday shares, "Each iteration has been an upgrade, and we’re excited about this next version."

The New "Trio" at the Heart of TRIO 4.0:

In TRIO 4.0, the agency’s guiding "trio" now consists of AI, Marketing, and People. The agency recognizes that while technology has transformed the marketing landscape, authentic human connection remains at the core of every brand. Munday emphasizes, "By investing in AI, TRIO amplifies creativity and deepens human connection because brands are built on people, the soul of every brand."

Human and Artificial Intelligence Working in Harmony:

With a focus on small to midsize businesses and nonprofits, TRIO is redefining what it means to be a marketing partner. TRIO 4.0 isn’t just about adopting new technology; it's about harmonizing artificial intelligence with human creativity to deliver innovative, personalized marketing solutions.

"We are proud to honor our legacy while building the future of marketing with our clients," said Munday, who now serves as TRIO’s lead AI strategist.

TRIO’s New Offerings in the AI Era:

TRIO 4.0 brings several new service offerings designed to help brands navigate the intersection of technology and authenticity. These services include:

• AI-enhanced strategy development and assessments

• Marketing automation consulting

• Personalized customer journey design

• AI-powered creative production

By embracing these AI tools, TRIO helps organizations streamline operations, elevate creativity, and uncover new opportunities to make a meaningful impact.

Navigating AI Anxiety with Thoughtful Integration:

TRIO recognizes the challenges that come with new technologies, particularly in the realm of AI adoption. The agency is dedicated to helping clients overcome AI anxiety and empowering them to use AI tools effectively without losing the human element that drives success in marketing.

Introducing TRIO’s AI Leadership Team:

To support this transformation, TRIO 4.0 will be powered by a newly formed AI Leadership Team, comprising cross-department specialists who will integrate AI across strategy, creative, digital, and client service operations. Ata Khan, a seasoned AI professional and digital marketing expert, joins as an AI advisor, bringing decades of technology leadership experience.

Global AI Expertise and Networking:

TRIO also benefits from Munday’s active membership in the Entrepreneurs' Organization (EO), which connects the agency to a global network of AI innovators and pioneers. This network provides TRIO with cutting-edge insights and strategies, helping them stay at the forefront of AI marketing advancements.

Recognizing TRIO’s Continued Excellence:

Further solidifying its industry position, TRIO was recently named Small Business of the Year by the Charleston Metro Chamber of Commerce. This award recognizes the agency’s excellence in community engagement, entrepreneurship, leadership, employee relations, and business performance.

With the launch of TRIO 4.0, TRIO Solutions is embracing the future of marketing with AI-powered innovation, all while maintaining the personal connections that are essential to successful branding. As the agency continues to evolve, its focus remains on helping small to midsize businesses and nonprofits thrive in an ever-changing, tech-driven world.