StackAdapt, a leading multi-channel programmatic advertising platform, has strengthened its leadership by welcoming Anne DelSanto to its board of directors. With over 30 years of experience in the technology sector, Anne brings a wealth of knowledge in scaling businesses, driving product innovation, and shaping strategic growth in both public and private companies.

• Anne DelSanto’s Expertise in Technology and Growth
  Anne DelSanto has held key leadership roles throughout her distinguished career. As the Executive Vice President at Salesforce, she led the Platform Technology and Product division, growing it by 30% year over year. Her work at Oracle and IBM further cemented her expertise in developing customer-centric solutions and driving organizational transformation.

• A Proven Track Record in SaaS and Cloud Ecosystems
  Anne’s experience spans across SaaS, cloud technologies, and governance, making her a perfect fit for StackAdapt as the company continues to scale its innovative marketing solutions. Her leadership will guide the company’s ongoing mission to empower advertisers with data-driven, effective solutions.

• Board Leadership Experience
  Anne currently serves on the boards of Juniper Networks, Advanced Energy, and Axonius, where she also chairs Juniper’s Compensation Committee. Her extensive governance experience will be invaluable as StackAdapt looks to further expand its impact in the advertising technology space.

• Anne DelSanto’s Vision for StackAdapt
  Anne expressed her excitement about joining StackAdapt’s board, emphasizing the company’s strong commitment to innovation and growth. Her strategic insights and experience in driving impactful, data-driven results will help StackAdapt strengthen its position in the competitive advertising and marketing technology industry.

With Anne DelSanto’s appointment, StackAdapt continues to demonstrate its commitment to growth, innovation, and leadership in the advertising technology space. Anne’s proven expertise and governance experience will play a crucial role in helping StackAdapt empower advertisers with comprehensive, scalable marketing solutions.

Litmus, a leader in email marketing, has unveiled The State of Email in Lifecycle Marketing, 2024 Edition, offering a comprehensive view of how marketers utilize email across the customer journey. This report combines insights from both marketers and consumers, providing dual perspectives on key trends like personalization, data privacy, location-based emails, email frequency, and more. The findings highlight significant generational divides in email preferences, challenges in personalization, and the tension between short-term revenue goals and long-term customer growth.

• Generational Divide in Email Preferences
  The survey revealed a stark generational divide in how consumers view personalized emails. While 57% of Gen Z and 55% of millennials rate personalization as extremely important, only 25% of baby boomers share the same sentiment. Gen Z is also more open to sharing data for personalized experiences, with 51% comfortable with it, compared to just 20% of boomers. Marketers, however, remain focused on basic personalization through Email Service Providers (ESPs), missing a key opportunity to engage the younger, more data-sharing audience.

• Email Timing and Production Challenges
  Timing is critical in email marketing, yet many marketers are struggling with the production speed of their campaigns. A majority (51%) of marketers report needing more than two weeks to produce a single email. This lag in delivery can exacerbate the disconnect between what young, tech-savvy consumers expect and what marketers can realistically provide.

• Short-Term Revenue vs. Long-Term Growth
  While customer retention is a common goal for marketers, it doesn't rank high in terms of priority. This is further evident in consumer behavior, where 78% of respondents rank promotional offers and discounts as top email engagement drivers, with Gen Z particularly responsive. Marketers often chase immediate revenue through promotions, but this focus on short-term gains may come at the expense of building long-term customer relationships and brand loyalty.

• Challenges in Marketing Success Measurement
  The report highlights a systemic problem in how success is measured. Marketers face pressure to deliver immediate sales, often at the cost of nurturing long-term brand health. Engagement metrics, such as open rates and click-through rates, are recognized as crucial for brand health but are often sidelined by the urgent need to deliver revenue through promotions.

• Litmus’s Role in Bridging the Gap
  According to Cynthia Price, SVP of Marketing at Litmus, the company is helping brands recognize the importance of aligning immediate marketing goals with long-term growth strategies. Personalized, engaging emails can continue to be the cornerstone of customer experience, driving both short-term revenue and sustained consumer loyalty. By prioritizing consumer needs and aligning marketing tactics, Litmus aims to help brands achieve a healthier, more effective email marketing strategy.

Litmus’s 2024 report underscores the challenges marketers face in balancing personalization, automation, and revenue goals. By understanding the generational gaps in email preferences and recognizing the importance of personalized, relevant messaging, marketers can enhance customer experience and drive more meaningful engagement. As the demand for smarter, more efficient email marketing grows, aligning marketing tactics with consumer preferences and long-term growth objectives will be essential.

VideoEngager, a leader in secure video engagement solutions, has partnered with Five9, a provider of intelligent customer experience (CX) platforms, to revolutionize how businesses interact with customers. The collaboration will integrate VideoEngager’s cutting-edge video technology with Five9’s advanced CX platform, allowing companies to enhance their customer engagement with real-time visual sentiment analysis, an innovative new feature from VideoEngager.

• Introducing Visual Sentiment Analysis
  VideoEngager's new Visual Sentiment Analysis leverages AI-powered algorithms to analyze facial expressions and visual cues during video interactions. By interpreting customers’ emotions and sentiments, businesses can gain deeper insights into their customers’ reactions, leading to more tailored and effective engagement strategies. This tool enables businesses to better understand their customers' needs and create more personalized experiences.

• How the Integration Enhances Customer Engagement
  The integration of Visual Sentiment Analysis into Five9’s platform gives customer support and sales teams real-time access to customer emotional insights. This allows agents to better gauge customer moods and adjust their approach accordingly. Whether addressing concerns or promoting products, this level of emotional understanding helps agents foster empathy, leading to improved customer satisfaction and stronger relationships.

• Impact on Customer Support and Sales
  By incorporating emotional intelligence into customer interactions, businesses can shift from transactional conversations to more meaningful, humanized engagements. With agents able to immediately recognize signs of frustration, confusion, or satisfaction, they can respond more effectively, increasing the likelihood of positive outcomes in both support and sales scenarios. This integration ultimately enhances the customer experience by providing a more intuitive and responsive service.

• VideoEngager's Commitment to Innovation
  Val Babajov, CEO of VideoEngager, expressed excitement about the partnership, emphasizing how the Visual Sentiment Analysis feature helps businesses connect with customers on a deeper level. By offering powerful tools to enhance communication and understanding, VideoEngager and Five9 are setting a new standard in customer experience, combining advanced technology with human empathy.

The partnership between VideoEngager and Five9 is set to redefine customer engagement by introducing emotional intelligence through Visual Sentiment Analysis. This innovative technology empowers businesses to better understand and react to customer emotions in real-time, improving both customer satisfaction and overall engagement strategies. With this integration, companies can provide more personalized, empathetic interactions, ultimately enhancing the customer experience.

Gameloft for Brands, a leader in gamified advertising experiences, introduces COMBO! Core, a new expansion of its gaming media network COMBO!. This platform aims to help brands engage with Generation Z, a demographic that is notoriously difficult to reach due to their fragmented media consumption and distinct preferences. With COMBO! Core, brands can authentically connect with Gen Z consumers through interactive and non-intrusive gaming experiences.

• The Challenge of Reaching Gen Z Through Traditional Marketing
  Generation Z, born in the 2000s, has grown up surrounded by an overwhelming amount of content and entertainment options. As a result, they are hard to engage through conventional marketing channels. With a 30% smaller attention span compared to the general population, Gen Z also expects brands to align with their values around sustainability, social responsibility, and ethics. Traditional advertising is no longer enough to capture their interest.

• Why Gaming is Key to Reaching Gen Z
  COMBO! Core offers a solution by using games as an authentic and engaging channel to connect with this audience. With 82% of Gen Z gaming more than 7 hours a week, the gaming ecosystem plays a crucial role in their daily lives. By integrating advertising within the gaming environment, brands can naturally engage with consumers while respecting their media preferences and attention spans.

• Features of COMBO! Core
  COMBO! Core provides advertisers with interactive, non-intrusive solutions designed to boost visibility and attention, including a range of formats such as IAB-standard ads, native integrations, and eSports sponsorships. The platform covers a wide spectrum, from PC and console games to mobile games, and even custom-built creations. Additionally, COMBO! Core integrates IAS visibility and attention measurement to ensure that brands can accurately track their advertising effectiveness within games.

• Expanding Gameloft for Brands’ Offerings
  With the introduction of COMBO! Core, Gameloft for Brands now offers a comprehensive portfolio of solutions that cater to a broad range of gamers. This expansion follows the success of COMBO! Kids and COMBO! Pop, targeting younger and more mainstream gaming audiences. According to Hugues Ossart, Director of Marketing at Gameloft for Brands, this new offering further solidifies the company’s position as the go-to partner for brands and agencies looking to tap into the vast opportunities in the gaming world.

• Gameloft’s Dual Expertise in Gaming and Media
  Gameloft for Brands brings a unique advantage to the table: its expertise as both a game developer and media distributor. This dual knowledge allows the company to deliver highly effective advertising solutions that resonate with players on a deeper level, creating meaningful connections and building brand loyalty within the gaming community.

COMBO! Core marks a significant step in bridging the gap between brands and Gen Z consumers by using gaming as a powerful, non-intrusive channel for engagement. With its tailored, interactive ad solutions, Gameloft for Brands is poised to help advertisers create authentic connections with the next generation of consumers, unlocking vast potential within the gaming ecosystem.

Lucihub, an award-winning AI-powered video production platform, is reshaping digital storytelling with its latest innovations designed to streamline the video creation process. With its seamless integration of pre-production and production workflows, Lucihub’s new features empower teams worldwide to create high-quality videos efficiently—without needing multiple tools. The platform's all-in-one solution allows users to go from concept to completion with ease.

• Creative Copilot: Revolutionizing Pre-Production with AI
  Lucihub’s Creative Copilot is the standout feature in this update, an enhanced version of the AI-powered pre-production tool formerly known as Butterfly. This feature simplifies the content creation process by allowing users to convert ideas into structured scripts, shot lists, storyboards, and other essential materials—all through natural language. The tool makes professional-grade video pre-production accessible to non-experts, particularly benefiting HR, communications, and L&D teams who need efficient video content for internal purposes.

• Innovative Voice-Over Studio for High-Quality Video Content
  In addition to pre-production tools, Lucihub introduces an innovative voice-over studio within Creative Copilot. This feature allows users to add high-quality voiceovers to videos with ease, enhancing projects such as employee onboarding, training videos, CEO messages, and employee highlight reels. Users can choose from customizable voice talents, helping teams create professional, engaging video content without requiring external voice actors.

• Global Collaboration with Teams and Roles
  Lucihub’s new teams and roles feature enhances global collaboration by enabling users from different locations to contribute to the production process seamlessly. Whether uploading content, assigning roles, or submitting revisions, this feature ensures that all team members stay aligned throughout the video production cycle, regardless of their geographic location. This collaborative capability is a key advantage for businesses with teams spread across various regions.

• Streamlined Workflow from Concept to Completion
  Lucihub’s integrated platform removes technical barriers, offering a unified experience for users. The platform supports pre-production tools, quick uploads of smartphone and proxy footage, and provides access to Lucihub’s expert editing team, who deliver polished, high-quality video content within hours. This end-to-end video production solution ensures that users can achieve their creative vision faster, with professional results, all from a single platform.

• Lucihub’s Focus on Ease and Efficiency in Video Production
  According to Amer Tadayon, CEO of Lucihub, the new features like Creative Copilot, the voice-over studio, and teams and roles represent a major leap in simplifying video workflows. Lucihub is committed to helping teams focus on creativity while overcoming technical challenges. By providing an all-in-one platform with top-tier editing support, Lucihub ensures that video production is not only faster but also aligned with users’ original ideas.

Lucihub’s latest advancements redefine the video production process by merging pre-production and production tools into one cohesive workflow. With features like Creative Copilot, the voice-over studio, and teams and roles, the platform enables teams to create polished, high-quality videos without the technical complexity. These innovations are perfect for businesses seeking to enhance internal communications and streamline video content creation, offering everything from concept to completion in one seamless platform.

Sprout Social, a leader in cloud-based social media management, has unveiled a suite of new AI-driven features designed to help marketers thrive despite tightening budgets and increasing consumer demands. These innovations, which will be highlighted at Sprout's upcoming Breaking Ground event, are tailored to empower social marketers with tools that streamline processes and improve outcomes.

• AI-Powered Features to Streamline Social Media Management
  In response to the growing pressure on marketing teams, Sprout Social has introduced a range of AI solutions that simplify key aspects of social media management. These updates are designed to reduce manual tasks and free up time for more strategic work. Among the new features, Generate Posts provides marketers with AI-generated post copy tailored to a brand’s voice, based on insights from high-performing content. This tool helps speed up content creation without sacrificing creativity.

• Boosting Inclusivity and Accessibility with AI Assist
  As accessibility becomes an increasing priority for brands, Sprout’s Generate Subtitles and Generate Translations by AI Assist automate the creation of subtitles and translations for social media posts. These tools make it easier for brands to engage with diverse audiences and ensure their content is accessible to a global, multilingual community.

• Smarter Social Listening with Smart Categories
  Understanding the conversations around your brand is vital for shaping social strategies. Smart Categories utilize AI to analyze and categorize discussions, allowing marketers to quickly identify trending topics and key subjects driving engagement. This feature ensures marketers can stay on top of important conversations without wading through irrelevant data.

• Scaling Social Operations and Protecting Brand Reputation
  As brands grow, the need to scale social operations while maintaining brand integrity becomes more pressing. Sprout’s new tools, including PII (Personally Identifiable Information) Masking and Stop Words, empower brands to manage sensitive information proactively. PII Masking ensures that customer data is protected by automatically obscuring private details in conversations, while Stop Words helps prevent harmful language from appearing in posts and interactions.

• Elevating Executive Reports with Customization
  Sprout continues to refine its reporting features to offer greater customization and deeper insights. Marketers can now incorporate data from the Smart Inbox into My Reports, providing a more comprehensive view of customer care and engagement. Additionally, the new image upload feature allows marketers to create more visually compelling reports that resonate with leadership and stakeholders.

• Sprout Social’s Commitment to AI-Driven Transformation
  According to Erika Trautman, Chief Product Officer at Sprout Social, the company is focused on leading the AI transformation within the social marketing landscape. These new enhancements are designed to help marketers scale their operations efficiently while staying true to their brand’s voice and meeting the expectations of today’s consumers.

With these AI-driven innovations, Sprout Social continues to set the standard in social media management, equipping marketers with the tools they need to work smarter, faster, and more effectively. As social marketing evolves, these enhancements help brands stay ahead of the curve and drive meaningful engagement across all social channels.

Marketeam.ai, a pioneer in AI-native marketing solutions and the creator of the first Large Language Model (LLM) tailored for the marketing domain, has announced the appointment of Tony Weisman to its Board of Advisors. With an illustrious career in brand transformation and digital strategy, Weisman’s addition underscores Marketeam.ai’s commitment to redefining the marketing landscape.

1. Tony Weisman’s Accomplishments

• Named one of the world’s most influential CMOs by Forbes.
• Honored as a Brand Genius by Adweek.
• Recipient of the Silver Medal Award from the Chicago Advertising Federation.
• Held leadership roles at top organizations:
  • Chief Marketing Officer at Dunkin' Brands.
  • CEO of DigitasLBi North America.
  • Executive positions at DraftFCB and Leo Burnett.

2. Strategic Impact on Marketeam.ai

• Weisman's expertise enhances the alignment of AI-driven marketing with cutting-edge strategies.
• Joins forces with Clive Sirkin, creating a powerhouse duo to advance Marketeam.ai's mission.
• Expected to boost U.S. market presence and accelerate growth initiatives.

3. Industry Contributions Beyond Marketeam.ai

• Active board member at Klaviyo, Later, and InMoment.
• Provides leadership in brand engagement and technology innovation across multiple sectors.

4. Leadership Vision and Endorsements

• Naama Manova-Twito, Co-Founder & CEO, hailed Weisman's appointment as transformative for the company’s mission.
• Weisman expressed enthusiasm for supporting Marketeam.ai’s goal to democratize marketing access and drive meaningful growth.

Tony Weisman's appointment to Marketeam.ai's Board of Advisors represents a pivotal step in the company’s journey to revolutionize the marketing domain through AI innovation. His unparalleled expertise, combined with Clive Sirkin’s industry insights, sets a strong foundation for Marketeam.ai to lead transformative change in how businesses leverage AI for impactful marketing.

Mediavine, the largest exclusive full-service ad management firm in the U.S., has announced a strategic partnership with Scope3, a sustainability platform dedicated to decarbonizing media and advertising. This collaboration underscores Mediavine’s commitment to sustainable practices by reducing its carbon footprint within the programmatic advertising landscape.

1. Goals of the Mediavine-Scope3 Partnership

• Conduct an audit of Mediavine’s tech stack to assess environmental impact.
• Model and report emissions generated in the digital ad supply chain.
• Identify decarbonization opportunities across Mediavine’s portfolio.

2. Tools and Strategies to Reduce Carbon Emissions

• Use Scope3’s Collaborative Sustainability Platform for actionable insights.
• Highlight emission reduction benefits of Mediavine’s ad inventory to brands and agencies.
• Drive efficiency and transparency in supply chains to optimize performance.

3. Mediavine’s Track Record in Sustainability

• Collaborated with 51toCarbonZero to measure corporate emissions for 2023.
• Participated in Ad Net Zero’s five-step plan to cut carbon impact in advertising.
• Established itself as a leader in promoting sustainability within digital advertising.

4. Leadership Statements on the Partnership

• Amanda Martin, CRO, Mediavine:
  • Emphasized the company’s responsibility to lead the ad industry towards sustainability.
  • Highlighted the importance of Scope3’s expertise in driving efficient and sustainable practices.
• David Fischer, Head of Ad Tech Platforms, Scope3:
  • Reinforced the value of transparency in reducing environmental impact.
  • Stressed the role of data-driven decisions in achieving better outcomes for advertisers and publishers.

5. Industry Implications

• Promotes greater accountability in the advertising ecosystem.
• Encourages marketers and advertisers to prioritize sustainable ad placements.
• Sets a new standard for balancing performance with environmental responsibility.

The partnership between Mediavine and Scope3 marks a significant step toward a more sustainable future for digital advertising. By combining resources to measure, report, and reduce emissions, both companies aim to create a transparent, efficient, and environmentally conscious advertising ecosystem. Their collaboration is expected to inspire industry-wide changes and encourage responsible media investments.