In a major milestone for Southeast Asia's media industry, OMG Studios Sdn. Bhd. (OMG) and Perbadanan Kemajuan Filem Nasional Malaysia (FINAS) have announced a landmark collaboration during FILMART 2025. This two-year strategic partnership aims to position Malaysia as a key player in Asia-Pacific’s media innovation landscape, leveraging cutting-edge virtual production technologies.

Focus Areas of the Partnership

1. Virtual Production Studio Consultancy

• OMG Studios will provide strategic consultancy for FINAS' state-of-the-art virtual production studio.
• Implementation of global best practices to ensure world-class operational standards.

2. Production Development & Execution

• At least three major productions will be hosted annually at FINAS Studio.
• The initiative aims to attract international projects and strengthen Malaysia’s appeal as a global production hub.

3. Talent Development & Training

• A minimum of two masterclasses per year will be conducted by industry experts.
• The program will help develop Malaysia’s virtual production talent pool and bridge the skill gap in next-generation content creation.

4. Strategic Ecosystem Development

• Collaboration with universities, technology providers, and regional studios to build a sustainable virtual production ecosystem.
• Establish Malaysia as a model for virtual production in Southeast Asia.

Statements from Industry Leaders

• Nick GC Tan, CEO of OMG Studios: “This collaboration marks a transformative leap for Malaysia’s creative industry, blending our expertise with FINAS' institutional support to create an attractive hub for global production.”
• Datuk Azmir Saifuddin Mutalib, CEO of FINAS: “FINAS is dedicated to advancing Malaysia’s film industry through technology, and this partnership ensures Malaysia remains at the forefront of global production trends.”

The collaboration between OMG Studios and FINAS is set to bring substantial economic benefits, increased production activity, and international collaborations. It solidifies Malaysia’s ambition to become a leading force in the region’s evolving media landscape.

In an era where businesses struggle to see measurable ROI from digital marketing, Surch Digital, a leading digital marketing agency, has introduced a game-changing initiative: the "Double Down Guarantee." This performance-based promise ensures that clients achieve their targeted lead volume and SEO rankings—or Surch Digital works for free until they do.

This bold new approach is designed to give small and medium-sized businesses in home services, medical/aesthetic practices, and law firms the confidence to invest in marketing without the fear of wasted spending.

Why the "Double Down Guarantee" is a Game-Changer

Many businesses hesitate to invest in digital marketing because of uncertain returns. With rising competition in industries like home services, healthcare, and legal services, achieving strong lead generation and SEO rankings is more crucial than ever.

Surch Digital’s "Double Down Guarantee" removes that uncertainty by ensuring:

Lead Volume Assurance – If the agreed-upon number of leads is not met, Surch Digital continues working at no additional cost until the target is reached.
SEO Ranking Assurance – If the business does not achieve page one rankings on Google within the promised timeframe, Surch Digital provides SEO services free of charge until the goal is met.

"We understand that investing in digital marketing can feel like a gamble," said Greg George, CEO of Surch Digital. "With our Double Down Guarantee, we’re putting the responsibility on us to perform. If we don’t deliver, we work for free until we do."

How Surch Digital Drives Guaranteed Growth

Surch Digital specializes in data-driven, customized marketing solutions that help local businesses dominate their markets. Their services include:

• SEO Optimization: Advanced search engine strategies to secure first-page rankings on Google.
• Google Ads Management: Optimized PPC campaigns to maximize lead generation and ROI.
• Social Media Advertising: Targeted ad strategies to engage and convert local audiences.
• Web Design & Development: High-converting, mobile-optimized websites for better user engagement.
• Google Business Profile Management: Enhancing local search visibility and boosting lead generation.

Industries Surch Digital Serves

The agency provides specialized marketing strategies for:

Home Services (Plumbers, HVAC, Electricians, Roofers, and more)
Medical & Aesthetic Practices (Chiropractors, Dentists, Med Spas)
Law Firms & Legal Services (Family Law, Personal Injury, Criminal Defense)
Local Service Providers (Accountants, Real Estate Agents, Financial Advisors)

Why Businesses Are Choosing Surch Digital

Unlike many agencies that provide generic, one-size-fits-all marketing, Surch Digital’s performance-based approach focuses on measurable results and ROI-driven strategies.

Benefits of Partnering with Surch Digital:
Guaranteed Performance: If results aren’t met, clients don’t pay until they are.
Custom Strategies: Data-driven campaigns tailored to specific industries and local markets.
Transparency & Accountability: No hidden fees, no vague promises—just real, trackable results.

"The lifeblood of any local business is a steady stream of leads," added Greg George. "With our guarantee, businesses can invest with confidence, knowing that their marketing dollars are protected."

Surch Digital’s "Double Down Guarantee" sets a new industry standard by eliminating risk and ensuring results. This commitment to transparency and performance makes them a trusted marketing partner for businesses looking to dominate their local markets.

For businesses ready to experience risk-free, results-driven marketing, Surch Digital is currently accepting new clients nationwide.

With over 1 billion active users, Instagram remains one of the most powerful platforms for businesses, advertisers, and content creators. However, success on Instagram isn’t just about posting regularly—it’s about understanding the audience.

Who are Instagram’s primary users? What age groups, gender demographics, income levels, and geographic locations drive the most engagement? How can businesses use these insights to optimize ad campaigns and content strategies?

Ayrshare’s new report, Instagram Demographics 2025: Key Audience Insights and Statistics, provides a comprehensive analysis of Instagram’s evolving user base. These insights help brands and marketers craft data-driven strategies that maximize engagement and ROI.

Why Instagram Demographics Matter for Marketers

Understanding who is using Instagram and how they engage with content allows businesses to:

Optimize ad targeting by focusing on locations and age groups that engage the most.
Refine content strategy based on audience preferences and engagement trends.
Measure campaign success by tracking demographic shifts over time.
Enhance influencer collaborations by selecting influencers with the right audience match.

With Instagram’s user base constantly evolving, staying informed about demographic trends is essential for staying ahead of the competition.

Instagram Demographic Insights for 2025

1. Age and Gender Breakdown

• Instagram continues to be dominated by younger users, but usage among older demographics is growing.
• What’s changing in 2025? Ayrshare’s report dives into how age groups are shifting and what that means for brands.
• Gender insights: Do men and women engage with content differently? Understanding these patterns helps optimize messaging.

2. Geographic Distribution

• Instagram has a global reach, but engagement rates vary across different countries.
• The report highlights which regions are experiencing the highest growth and how brands can leverage location-based marketing.

3. Income and Spending Behavior

• Instagram users spend more online than users of many other social platforms.
• Ayrshare’s data reveals which income brackets are most active and how that translates to advertising potential.

4. Engagement Trends

• What types of content drive the highest engagement in 2025?
• How do user preferences change based on age, gender, and location?
• The report breaks down story views, reel interactions, and post engagements to help brands refine their strategy.

How Businesses Can Use Instagram Demographics to Succeed

1. Data-Driven Ad Targeting

• Use demographic insights to fine-tune ad placements, ensuring the right audience sees your message.

2. Optimized Content Strategy

• Tailor content to specific age groups, locations, and engagement behaviors.
• Adjust posting times and formats based on when and how users interact with content.

3. Smarter Influencer Partnerships

• Choose influencers whose audience aligns with your brand’s target demographics for better ROI.

4. Competitive Advantage

• Stay ahead of competitors by leveraging real-time demographic shifts to inform your marketing approach.

Instagram continues to evolve, and so do its users. Ayrshare’s Instagram Demographics 2025 report provides the latest insights to help brands, marketers, and advertisers stay ahead in a competitive digital landscape.

With data-driven strategies, businesses can create more impactful content, smarter ad placements, and better customer experiences—ultimately driving real business results.

With over 3.5 million startups, the U.S. leads the world in entrepreneurship, yet 20% of new businesses fail within their first year. As funding grows more competitive, credibility—not just innovation—is the key to survival. According to Gartner, enterprise buyers now prioritize trustworthiness and industry expertise over cutting-edge tech alone.

Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist at JOTO PR Disruptors™, argues that the most successful startups don’t just innovate—they control their narrative and build undeniable influence. At Localogy 25 (L25) on March 23rd at Ohio State University, Helms will present:

“Anti-PR: The New Playbook for Controlling Your Narrative and Winning Market Domination.”

Her session will provide founders, investors, and startup leaders with actionable insights into navigating today’s competitive landscape.

Challenges Holding Tech Startups Back in 2025

1. The Tech Talent War

• Startups struggle to attract top talent due to Big Tech’s competitive salaries and benefits.
• Deloitte’s 2025 tech outlook highlights the "build-or-buy" dilemma, where larger companies acquire startups for talent, leaving smaller ventures without the resources to compete.

2. Partnership Pitfalls

• Strategic partnerships can accelerate growth, but enterprises are becoming more selective in 2025.
• Short-lived trends and weak agreements can lead to startups losing their ideas to larger competitors who absorb, rebrand, or sideline innovations.

3. Risk Management Blind Spots

• Many startups prioritize speed over security, leading to compliance and regulatory gaps.
• In 2025, enterprise buyers demand proof of resilience, meaning startups without a solid risk mitigation strategy risk losing deals.

The Anti-PR Advantage: Taking Control in 2025

JOTO PR’s Anti-PR approach offers startups an alternative to traditional PR, focusing on credibility, transparency, and strategic influence.

"The reality is this—whether you choose to play the PR game or not, you're already in it. The only question is: are you in control, or is someone else pulling the strings?" — Karla Jo Helms

At Localogy 25, Helms will share five core strategies to help startups take charge of their public image and market position:

1. How traditional PR lost its way—and how to turn it to your advantage.
2. Why media isn't about truth—it's about control (and how to take it back).
3. The Anti-PR method—making your company impossible to ignore.
4. How disruptors build influence without waiting for permission.
5. Real-world success stories of startups turning PR battles into market dominance.

Why Anti-PR Matters for Startups

Beyond messaging, Anti-PR helps startups:
Navigate risk and protect their long-term interests
Secure high-value partnerships aligned with their mission
Tailor crisis communication to different audiences
Differentiate themselves in a saturated market

"Success in 2025 requires more than just brand awareness—it demands differentiation, resilience, and a proactive approach to reputation management." — Helms

Startups that master credibility, trust, and influence will be the ones that thrive in 2025 and beyond.

Renowned PR strategist Pristina Alford, recognized by PR Week, Business Insider, and LA Business Journal, has launched Alford & Co. Public Relations, a minority-owned agency headquartered in Los Angeles. With a mission to amplify culture-driven brands, Alford & Co. blends storytelling, strategy, and media relations to elevate emerging and established voices across industries.

With 15+ years of experience leading high-impact campaigns for global brands and industry disruptors, Alford brings a fresh approach to PR—one rooted in innovation, authenticity, and cultural resonance.

A New Era in PR & Brand Elevation

Alford & Co. is already making an impact, executing campaigns for a diverse roster of clients in:

• Consumer & Lifestyle – UPROXX Studios, Turning Point Brands (Zig-Zag Rolling Papers)
• Business & Hospitality – Krystal Restaurants, FIXINS (Kevin Johnson’s restaurant venture)
• Social Impact & Talent – NBA stars Jaylen Brown & Jason Kidd’s The XChange initiative
• Arts & Entertainment – Glenn Kaino, Creature World, Grace Charis, Sagan Lockhart

"We’re rewriting the narrative of what a PR agency looks like," said Pristina Alford, Founder of Alford & Co. "As an Asian and Black Millennial female entrepreneur, I am committed to fostering innovation, authenticity, and empowerment. Culture drives the most influential brands today, and strategic, impactful storytelling is essential—Alford & Co. is leading the charge."

Comprehensive PR & Brand Strategy Services

Alford & Co. offers a full suite of services to help brands engage audiences and strengthen their presence:

• Public Relations Strategy – Custom campaigns tailored for brand elevation
• Brand Storytelling – Narrative development for deeper audience engagement
• Partnerships & Influencer Engagement – Strategic alliances with cultural tastemakers
• Special Events & Thought Leadership – Curating impactful experiences and industry influence
• Media Relations & Cultural Counsel – Navigating PR in an evolving media landscape

As the PR industry shifts toward authenticity, inclusivity, and culture-driven storytelling, Alford & Co. stands as a trailblazer in the space. With a visionary team and a bold approach, the agency is set to inspire the next generation of PR professionals and elevate brands to new heights.

As businesses accelerate digital transformation, integrating SAP ERP with enterprise systems remains a major challenge. Precisely, a global leader in data integrity, has announced significant enhancements to its Automate SAP Data API, aimed at simplifying SAP integrations, optimizing automation, and reducing operational complexity.

Recent research highlights integration difficulties: 61% of companies cite it as their primary obstacle in SAP automation, a sharp increase from 39% in 2023. With enterprise data volumes growing, organizations require solutions that improve productivity, control costs, and enhance automation—particularly for SAP S/4HANA.

Enhancements to Automate SAP Data API

The Automate SAP Data API now includes:

• Mass Upload Capabilities – Automates bulk data movement between SAP and external systems.
• Enhanced Reporting & Monitoring – Improves visibility into data usage, movement, and consumption for better governance.
• Seamless Integration – Simplifies SAP end-to-end process automation across enterprise applications.
• Improved Business Agility – Enables automation tools (such as RPA bots) to efficiently organize mass uploads across multiple SAP environments.
• Optimized Total Cost of Ownership (TCO) – No-code/low-code support for Automate Studio reduces development complexity and enables citizen developers.

"With these enhancements, we continue to empower customers in their SAP automation strategies," said Tim Fujita-Yuhas, Vice President, Product Management – SAP Process Automation at Precisely. "With over 20 years of SAP automation expertise, we understand the complexities of data-intensive workflows. Our latest updates help businesses simplify integration, reduce costs, and accelerate digital transformation."

Precisely’s Automate SAP Data API is transforming SAP automation, enabling organizations to seamlessly integrate, monitor, and scale enterprise data. With no-code/low-code automation, enhanced visibility, and cost optimization, businesses can now streamline SAP workflows with greater efficiency and control.

As developers and businesses face increasing infrastructure complexities and evolving customer demands, finding efficient ways to deploy applications is more critical than ever. Tintri®, a DDN® subsidiary and a leader in AI-powered, workload-aware data management solutions, is hosting its latest Geek Out! Technology Demo Session:

Date: Wednesday, March 26
Time: 10 AM PT | 1 PM ET
Topic: "Container Boys: Hello Tintri"

This session will help developers and IT teams understand when containerized workloads can optimize workflows and accelerate time-to-market using Tintri VMstore™.

Why Kubernetes on Tintri VMstore?

Kubernetes is revolutionizing development cycles through automation, scalability, and dynamic resource provisioning. With a projected 17%+ market growth over the next five years, Kubernetes adoption can give businesses a competitive edge. Tintri’s session will cover:

• Why Kubernetes on VMstore makes sense for specific workloads
• Key infrastructure requirements for a Kubernetes environment
• How Tintri VMstore optimizes container operations
• Live demo of VMstore in action within a cloud-native setup

"Tintri VMstore in a Kubernetes environment delivers seamless workload operations, as both platforms provide unmatched performance, automation, and efficiency," said Brock Mowry, CTO, Tintri.

What to Expect from Geek Out! "Container Boys: Hello Tintri"

• A deep dive into Kubernetes workload management
• A lighthearted, 80s-style storytelling approach to technical learning
• Live demonstration of VMstore performance in Kubernetes environments
• Expert insights from Tintri CTO, Brock Mowry

For developers, DevOps teams, and IT professionals looking to simplify Kubernetes deployment with high-performance, low-latency persistent volumes, this session is a must-attend. Register now and experience firsthand how Tintri VMstore optimizes Kubernetes workflows.

Secured Signing, a global leader in Digital Signatures and Remote Online Notarization (RON) solutions, has successfully migrated to Microsoft Azure multi-region data centers. This strategic move reinforces security, scalability, and compliance, positioning Secured Signing as a trusted, high-performance eSignature provider.

"This milestone highlights our unwavering commitment to delivering secure, reliable, and comprehensive global solutions," said Mike Eyal, CEO of Secured Signing. "Azure's robust infrastructure empowers us to achieve exceptional performance and scalability while meeting both regional and global compliance standards, enabling businesses across the world to thrive."

Benefits of Secured Signing’s Azure Migration

1. Enhanced Security & Compliance

• End-to-end encryption for secure document processing
• Advanced threat protection to prevent cyber risks
• Compliance with regional regulations, ensuring data integrity worldwide

2. Global Scalability & Performance

• Multi-region data centers enhance platform speed and responsiveness
• Seamless global expansion for businesses operating in diverse markets
• Improved disaster recovery ensures data availability during system failures

3. Faster Processing & Workflow Efficiency

• Optimized infrastructure reduces wait times and accelerates transactions
• Improved uptime and reliability, enhancing user experience
• Cloud-native innovation for a more agile and efficient platform

Secured Signing’s transition to Microsoft Azure multi-region data centers represents a visionary approach to security, innovation, and global compliance. By leveraging Azure’s advanced capabilities, Secured Signing empowers businesses with faster, safer, and more efficient digital signature solutions, solidifying its position as an industry leader.