ActiveCampaign, a leader in marketing automation, has named Simon Malkowski as its new Chief Operating Officer (COO). In this pivotal role, Malkowski will spearhead efforts to enhance operational alignment, drive strategy execution, and ensure the company continues its global growth and product innovation.

A Strong Foundation for Growth

ActiveCampaign has been experiencing significant momentum, including its recent acquisition of WhatsApp automation platform Hilos. This acquisition aims to enhance the company’s ability to deliver the most advanced WhatsApp automation solutions to businesses worldwide. Jason VandeBoom, Founder and CEO of ActiveCampaign, praised Malkowski's leadership, noting that his experience in fast-moving environments and his ability to create clarity and momentum across complex organizations will be crucial as the company scales.

"ActiveCampaign has a strong foundation—built on deep customer relationships, a differentiated platform, and a growing global presence," said VandeBoom. "Simon's leadership will help us scale that foundation with greater precision."

Malkowski's Experience and Vision

Malkowski brings a wealth of experience to ActiveCampaign, having previously served as Chief Strategy Officer at Mailchimp. In that role, he was instrumental in designing and executing Mailchimp’s cross-functional growth strategy, leading to the company’s $12 billion acquisition by Intuit, marking the largest bootstrapped tech exit in history. Before his tenure at Mailchimp, Malkowski was a Partner at Boston Consulting Group (BCG), where he advised Fortune 500 companies on growth acceleration and operational strategy.

In his new role, Malkowski emphasized the importance of alignment in high-growth environments: "In high-growth environments, speed matters—but alignment matters more," he said. "I've spent my career helping organizations turn ambitious strategies into real, measurable impact, and I'm excited to bring that mindset to ActiveCampaign."

Focus on Operational Excellence

Malkowski’s leadership will focus on aligning teams around clear priorities and fostering shared accountability to ensure the company moves swiftly on what matters most. His efforts will be integral to driving continued success and scalability for ActiveCampaign as it expands its platform and serves its growing global customer base.

Simon Malkowski

Malkowski holds a business engineering degree from the Karlsruhe Institute of Technology in Germany, along with a master’s degree in computer science and a PhD from the Georgia Institute of Technology. Based in Atlanta, Georgia, Malkowski is poised to lead ActiveCampaign’s operations into the next phase of growth.

This appointment follows a series of strategic leadership additions, including C-suite hires in marketing, revenue, and strategy, as ActiveCampaign continues to expand its presence and capabilities in the global market.