Stagwell, a challenger network focused on transforming marketing, has announced the acquisition of JetFuel, an experiential marketing agency known for driving brand awareness through immersive experiences, content, and conversations. The acquisition, which will see JetFuel become a subsidiary of Stagwell's integrated experiential agency TEAM, marks another strategic move in the network’s goal to expand its marketing offerings and drive deeper consumer engagement.

JetFuel's Expertise and Growth

Founded in 2016 and headquartered in New York City, JetFuel has built a reputation as a leading independent agency specializing in live brand experiences, retail and shopper marketing, digital content, and sponsorship activations. Over the years, JetFuel has cultivated a diverse client base, partnering with brands like Walmart, Unilever, Kimberly Clark, and Feastables. The agency blends the innovative spirit of a startup with the solid foundation of traditional agency experience, which has fueled its remarkable growth and success.

Stagwell’s Strategic Move

This acquisition is a key step in Stagwell’s strategy to enhance its experiential marketing capabilities. According to Mark Penn, Chairman and CEO of Stagwell, "JetFuel's award-winning experiential capabilities strengthen our commitment to delivering best-in-class experiences for our clients' customers." He added that the acquisition reflects Stagwell’s commitment to maintaining an agile, nimble size that allows the network to produce game-changing work for its clients.

The addition of JetFuel follows Stagwell's earlier acquisitions of Gold Rabbit Sports and ADK GLOBAL in 2024, expanding the network's ability to deliver diverse and impactful marketing solutions. With 11 acquisitions already this year, Stagwell continues to grow its portfolio, building a comprehensive suite of marketing services for its clients.

A New Chapter for JetFuel

Abe Sorcher, CEO of JetFuel, expressed enthusiasm about the acquisition, stating, "Joining forces with Stagwell marks the beginning of an extraordinary new chapter for JetFuel. Together, we share a bold ambition to reinvent what live brand experiences can be — pushing boundaries, inspiring deeper connections, and setting new standards for innovation." By integrating JetFuel’s expertise with Stagwell’s high-level data insights and world-class creative resources, the collaboration aims to create transformative and highly effective experiences for brands and their audiences.

Expanding Experiential Marketing Capabilities

Dan Gregory, CEO of TEAM, further emphasized the significance of the acquisition, adding, "We’re excited to bring JetFuel into the network and continue to build out the experiential discipline at Stagwell. As clients continue to recognize the value of authentic live connections in a digital-first world, investing in this key offering and having a diverse roster of agencies who can deliver results-driven campaigns is a game changer."

The integration of JetFuel into Stagwell’s growing roster of agencies is set to revolutionize how brands engage with their customers, reinforcing the network’s commitment to innovation and authentic experiences.