In a move reflecting strong financial health and strategic confidence, ON24, the B2B intelligent engagement platform, has announced a $50 million share repurchase program. The decision, authorized by ON24’s Board of Directors, highlights the company’s focus on delivering long-term shareholder value while reinforcing its position in the intelligent engagement and marketing automation landscape.

As digital transformation continues to accelerate across the B2B marketing ecosystem, ON24 is investing not only in innovation and customer success but also in shareholder returns—demonstrating a balanced approach to capital allocation.

1. Purpose and Strategic Rationale

• Board Confidence: The buyback reflects the Board’s belief in ON24’s growth trajectory, platform capabilities, and market positioning.

• Financial Strength: ON24 is funding the repurchase from its strong cash reserves, which totaled $181 million in cash, cash equivalents, and marketable securities as of March 31, 2025.

• Long-Term Value Creation: The initiative supports the company’s mission to build sustainable shareholder value, even amidst broader market fluctuations.

2. Share Repurchase Details

• Authorization Amount: Up to $50 million in common stock.

• Execution Methods:

  • Open market purchases

  • Privately negotiated transactions

  • Rule 10b5-1 trading plans

• Timeframe: The program is expected to span multiple quarters, providing flexibility and responsiveness to market dynamics.

• Discretionary Control: ON24 may modify, suspend, or discontinue the program at any time based on business conditions.

3. Market Context and Timing Considerations

• Stock Valuation: Share repurchase is often pursued when the stock is perceived to be undervalued, allowing the company to repurchase shares at an attractive price.

• Economic Environment: With continued market volatility and inflationary pressure, returning capital to shareholders can signal stability and confidence.

• Investor Sentiment: Buybacks are generally interpreted as a positive signal to investors, indicating strong cash flows and a focus on capital efficiency.

4. Impact on Shareholders and Capital Allocation

a. Reduced Share Count

• The repurchase will likely reduce the number of outstanding shares, potentially increasing earnings per share (EPS) over time.

b. Balanced Capital Allocation

• ON24 continues to invest in its product roadmap, customer success, and go-to-market strategy.

• The repurchase aligns with a strategy that balances reinvestment for growth and shareholder returns.

c. Reinforced Market Confidence

• By signaling financial discipline and long-term vision, ON24 reinforces its credibility with institutional and retail investors.

5. ON24’s Market Position and Outlook

• As a leader in B2B intelligent engagement, ON24 powers interactive webinars, virtual events, and content experiences for leading global enterprises.

• The platform's AI-powered insights and marketing automation capabilities give businesses the tools to generate and convert demand more efficiently.

• With continued digital acceleration, ON24 is well-positioned to expand its value proposition across marketing, sales, and customer success functions.

ON24’s $50 million share repurchase program is a strategic move that reflects the company’s confidence in its platform, leadership, and financial future. At a time when many companies are tightening capital deployment, ON24 is leveraging its robust balance sheet to deliver shareholder returns while continuing to innovate in the high-growth B2B engagement market.

This initiative not only signals financial discipline but also reaffirms ON24’s commitment to sustainable value creation as it navigates an evolving digital marketing landscape.