In an era where consumer demands and regulatory landscapes are shifting rapidly, the need for real-time, granular product intelligence has never been greater. NielsenIQ (NIQ), the global leader in consumer intelligence, is rising to this challenge by announcing the global expansion of its Product Insights platform (NPI). Initially successful in the United States, NPI will now scale across 25 additional markets in Western and Eastern Europe, the Middle East, and Latin America throughout 2025 and 2026.

This expansion marks a pivotal shift in how consumer packaged goods (CPG) brands and retailers can understand, track, and respond to both micro-level product attributes and macro-level market challenges, including evolving consumer preferences, inflation, regulatory changes, and tariffs.

1. What is NIQ Product Insights (NPI)?

• NPI is a powerful AI-enabled platform offering over 27,000 product-level attributes, categorized by SKU.

• Attributes include dietary claims, clean label indicators, sustainability features, and regulatory compliance markers.

• The solution resolves up to 99% of consumer queries, including:

  • Is the product GLP-1 compliant?

  • Is it gluten-free?

  • Is it made in the country of origin?

2. Why the Global Expansion Matters

• NIQ is taking its proven platform beyond the U.S. into key international markets, allowing global retailers and CPG brands to:

  • Respond to local and global regulatory changes like food additive bans and origin labeling.

  • Adapt to inflation and tariff shifts impacting product pricing and sourcing decisions.

  • Stay relevant in fast-moving markets where product innovation and consumer preferences are evolving rapidly.

3. Features and Benefits of NPI

a. Regulatory Readiness

• Real-time tracking of tariffs, labeling regulations, and ingredient restrictions.

• Ensures global compliance, helping brands navigate complex legal environments.

b. Rapid Innovation Enablement

• Identifies early-stage trends in claims, packaging, and ingredients.

• Speeds up time-to-market with data-driven insights on what attributes influence purchase decisions.

c. Hyper-Personalization

• Retailers use NPI data to:

  • Improve category management

  • Optimize shelf layouts

  • Deliver personalized shopping experiences that enhance loyalty and drive sales

4. The AI-Driven Edge

• NPI uses generative AI to turn billions of product datapoints into actionable business intelligence.

• Retailers and CPG companies can:

  • Forecast demand trends

  • Adjust product assortments in real time

  • Inform strategic decisions from marketing to R&D

5. Transforming the Industry Standard

• NPI isn't just a data tool—it’s a foundational layer in NIQ’s strategic vision to modernize global consumer insights.

• It serves as a “single source of truth” for:

  • CPG product development

  • Go-to-market strategies

  • Long-term innovation pipelines

6. NIQ’s Global Impact

• NIQ now partners with 23,000 customers globally, including many of the world’s largest brands and retailers.

• This expansion cements NIQ’s leadership in:

  • Consumer intelligence

  • Retail measurement

  • Data-driven innovation

With the global expansion of NPI, NIQ is transforming how brands and retailers understand consumer behavior—at both macro and micro levels. Whether it's navigating regulatory disruptions, responding to inflationary pressures, or decoding fast-changing consumer preferences, NPI equips companies with the intelligence they need to stay agile and competitive in a complex global retail environment.

As 2025 approaches, NIQ’s global footprint in product insights will redefine retail intelligence—turning billions of data points into strategic advantage for businesses worldwide.