As digital marketing and public relations become increasingly interlinked, partnerships between top-tier agencies can amplify impact in powerful ways. Reshift Media, a leading digital marketing firm specializing in franchise growth, has officially named Ripley PR its public relations agency of record. With a proven track record in B2B and franchising, Ripley PR is poised to boost Reshift’s visibility in the competitive U.S. market.

This strategic partnership reflects a growing trend: the alignment of niche expertise across digital and communications channels to support brand expansion and deepen industry authority.

1. Why This Partnership Matters Now

• The U.S. is a key market for franchise growth and brand awareness, especially for Canadian-based companies like Reshift Media.

• Reshift’s existing clients and future prospects will benefit from greater brand recognition, trust, and media exposure in the American franchising landscape.

• With public relations playing an increasingly essential role in multi-channel digital strategies, this partnership strengthens Reshift’s full-service offering.

2. A Perfect Match of Philosophy and Expertise

• Shared Franchise Focus: Both companies specialize in the franchising space—a unique and complex business model requiring tailored communications and marketing strategies.

• Aligned Business Models: Both agencies value independent operation, strategic customization, and deep domain knowledge, creating a natural synergy.

• Mutual Respect for Reputation: Reshift CEO Steve Buors noted Ripley PR's industry reputation as unmatched, positioning them as the ideal PR partner.

3. Reshift Media’s Role in the Franchise Marketing Ecosystem

• Offers a full suite of digital services: social media marketing, website development, SEO, and proprietary software tailored to franchisors.

• Recognized globally with accolades such as:

  • Best Marketing Franchise Firm – Global Franchise Awards (3 consecutive years)

  • Entrepreneur Top Franchise Supplier – Repeatedly recognized, #1 in 2024

• Serves over 200 brands across 22 countries, with solutions that scale across geographies and franchise structures.

4. Ripley PR’s Award-Winning Approach to Franchise Communications

• Founded in 2013 with a focus on B2B, franchising, home services, and manufacturing.

• Known for crafting targeted PR campaigns that resonate with franchise buyers, corporate leadership, and business media.

• Earned distinctions such as:

  • Newsweek’s America’s Best PR Agencies (2024)

  • Entrepreneur Top Franchise Supplier

  • 2025 Merit Awards – Best Communications/PR Agency

5. Strategic Advantages for Franchise Brands

• Cross-Functional Excellence: By combining digital execution with media relations, franchise brands receive comprehensive, high-impact support.

• U.S. Market Penetration: With Ripley PR’s deep media connections and storytelling acumen, Reshift’s value proposition will resonate more strongly in the U.S.

• Integrated Growth Strategies: PR efforts now work in tandem with digital campaigns to support lead generation, brand equity, and client retention.

In today’s increasingly complex marketing landscape, the most successful franchise brands are those supported by specialized, synergistic agency partnerships. With Reshift Media and Ripley PR joining forces, franchise systems in North America and beyond stand to benefit from a best-in-class blend of digital marketing, strategic storytelling, and industry know-how. This collaboration not only amplifies Reshift’s authority in the U.S. but also signals a broader evolution in how franchise marketing and PR are executed—more aligned, more strategic, and more impactful than ever.