At ShopAble 2025, Skai, a leading omnichannel commerce media platform, announced the general availability of Celeste AI, the first GenAI-powered agent specifically designed for commerce marketers. Following a successful closed beta with over 50 clients, Celeste AI is now fully integrated into Skai’s platform, delivering actionable insights on budget, bidding strategies, cross-channel performance, and anomaly detection. Early adopters have reported up to 50% efficiency gains and 20% performance improvements.

Celeste AI Empowers Marketers to Unlock Growth Opportunities

Kelly Gerrard, Director of eCommerce Marketing at Marshall, praised Celeste AI’s impact on managing complex campaigns, highlighting how it uncovered a high-converting niche in the kids and youth segment by analyzing competitor insights — a critical advantage ahead of peak season.

New Suite of Unified Commerce Solutions

Skai also launched several complementary solutions powered by Celeste AI to unify marketing and commerce operations:

• Strategic Digital Shelf: Real-time product visibility, buy box metrics, competitor tracking, and keyword data for media optimization.

• Retail Insights: Comprehensive tracking of sales, profit, inventory, and customer behavior across 100+ retailers.

• Content Optimization: AI-driven content gap detection, keyword optimization, and automated listing updates to reduce ACOS.

• Retail Operations: Automated catalog issue detection and resolution to protect content accuracy and performance.

• Revenue Recovery: Identifies and recoups lost revenue from chargebacks and invoice errors to reinvest in growth.

Nich Weinheimer, Skai’s Chief Strategy Officer, emphasized the platform’s seamless integration: “One login, one contract, no compromises,” meeting marketers’ demand for combined commerce operations and media capabilities.

Skai’s Vision for Next-Gen Commerce Media

Gil Sadeh, Skai’s President, stated: “Our mission is to cut through complexity and drive growth. With omnichannel media activation integrated with commerce operations and powered by GenAI, only Skai can make this powerful solution possible.”