Over half of businesses (55%) are currently using AI for localization, with 81% planning to adopt hybrid approaches combining AI and human review within a year, according to a new survey from Lokalise of 500 business leaders across Europe and North America. The findings highlight AI’s transformative role in enabling companies to meet growing demands for personalized, culturally relevant content.

Insights from the report include:

• 42% of businesses expect AI to handle most translation tasks within a year.

• 46% predict AI will run all localization workflows within a year.

• AI is most frequently applied to website/app content (52%), marketing materials (48%), regulatory documents (48%), and internal documentation (46%).

• 74% of companies say localization contributes over 26% of their revenue growth; for 11%, it accounts for more than half.

• Despite growing reliance on AI, 63% acknowledge human review remains essential to maintain quality.

• Over two-thirds of companies face localization maturity gaps, with 43% still using spreadsheets for localization management, causing inefficiencies.

• Larger enterprises show higher localization maturity and are more likely to invest in sophisticated localization processes.

Magnus Slind-Näslund, CTO at Lokalise, stated, “Localization is no longer a ‘nice to have’—it’s a core driver of revenue and customer satisfaction. While many recognize this, too few have mature processes in place. The surge in AI adoption is set to close that gap, enabling businesses to scale globally with greater efficiency.”

This comprehensive report, titled “The Revenue Impact of Localization: Why You Can No Longer Afford to Ignore It,” arrives amid rapid content growth, cost pressures, and heightened expectations for culturally relevant experiences, offering practical strategies for global teams to improve localization maturity and unlock growth.