marketing
Published on : May 15, 2025
5WPR, one of the largest independently owned PR and digital marketing firms in the U.S., announced it has won a Gold Stevie Award for PR Campaign of the Year (Technology). The award honors its rapid-response media campaign supporting Huntress, a leading cybersecurity firm, following the discovery of a critical vulnerability in ConnectWise ScreenConnect in February 2024.
In collaboration with Huntress CEO Kyle Hanslovan and his team, 5WPR executed a swift and targeted media strategy, securing 104 media placements and generating over 14 billion impressions within the first month. Huntress was prominently featured in 90% of ConnectWise-related coverage, including top-tier outlets such as Axios, TechCrunch, Dark Reading, and TechRepublic. This campaign cemented Huntress as a trusted voice in real-time cybersecurity insights.
Lori Ruggiero, Managing Partner and EVP, Corporate and Technology at 5WPR, said, “Winning the Gold Stevie reflects the speed, precision, and expertise our team delivers in high-stakes communications. We are proud to support Huntress in protecting businesses and shaping critical cybersecurity conversations.”
The Stevie Awards are globally recognized honors celebrating excellence in marketing, communications, and PR across industries. The win highlights 5WPR’s expertise in translating complex technical issues into impactful narratives that build visibility and credibility.