News

MediaMint Acquires DataBeat to Enhance AI Media Ops Capabilities

In a move set to reshape the landscape of data-driven media operations, MediaMint, the San Francisco–based leader in AI-powered revenue operations and marketing services, has announced the acquisition of DataBeat, a Hyderabad-headquartered data engineering and analytics firm. This strategic acquisition aims to deepen MediaMint’s technological offerings for publishers and media platforms...

marketing 20 May 2025

Global Grid Rebrands with a Systems-First Model for Brand Growth

In today’s crowded marketing landscape, where fragmented campaigns and bloated processes dominate, Global Grid Agency (GGA) is cutting through the noise with a bold, systems-first model that fuses creative excellence, operational efficiency, and modern technology into a unified growth framework. Headquartered in Fort Lauderdale and with over 170 successful projects across 20+ industries...

digital transformation 20 May 2025

Retail Media Benchmarks H1 2025: Growth, Trends & Strategic Shifts

Pentaleap, a leading retail media technology provider, has released the 4th edition of its Sponsored Product Benchmarks Report for H1 2025. The report provides an in-depth analysis of sponsored product performance and trends across 12 major U.S. retail media networks (RMNs) between Q3 2023 and Q1 2025. The findings reveal how the retail media space is rapidly evolving, with growing ad coverage...

marketing 20 May 2025

Courage Acquires Stake in Edera to Power Social-First Creativity

In a bold move to future-proof its creative capabilities, Courage Production, a Milan-based leader in high-end commercial video and photography, has acquired a 20% stake in Edera Srl, a fast-growing content studio specializing in social-first, digital-native media. This strategic investment signals Courage’s ambition to create a hybrid production powerhouse one that merges the sophistication of...

marketing 20 May 2025

Napster Corp Redefines AI Experiences with Napster Spaces

The name Napster is back and not just as a nostalgic callback to the early 2000s file-sharing revolution. Infinite Reality™, a leader in immersive digital services, has officially rebranded as Napster Corporation. With this bold move, the company is launching a transformative new AI division Napster AI along with its flagship product: Napster Spaces. This rebrand represents more than a change in...

artificial intelligence 20 May 2025

AUDIENCEX Unveils AI-Powered Suite to Maximize ROI in Q2 2025

As brands and agencies face increasing pressure in Q2 2025 to deliver results under tighter budgets and greater accountability, AUDIENCEX is stepping up with a bold response. The performance marketing agency has launched three transformative technologies designed to give marketers a competitive edge through next-gen AI, data science, and predictive analytics. These innovations include: Admatx, a...

artificial intelligence 20 May 2025

Forrester Opens Nominations for 2025 B2B Awards in APAC & EMEA

Forrester, a global leader in market research and advisory, has officially announced the call for nominations for its 2025 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards across the Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions. These prestigious awards recognize B2B organizations that exemplify cross-functional excellence and alignment...

sales 20 May 2025

MessageGears & Databricks Partner to Power Real-Time Customer Engagement

In a major step toward redefining how enterprise brands activate customer data, MessageGears, a leading data activation and engagement platform, has officially been named a Validated Partner of Databricks, the prominent data and AI company. This new partnership introduces a native integration between MessageGears and the Databricks Data Intelligence Platform, giving marketing teams direct...

customer engagement 20 May 2025