VideoAmp is once again setting the tone for the Upfront season with the return of Vampfront 2025, an immersive event reflecting the evolution of media measurement. Taking place on April 8 at Mercer Labs in New York City, the event will bring together industry leaders to explore how Big Data is driving scalable and flexible currency solutions in today’s cross-platform marketplace.

Highlights of Vampfront 2025

• Showcasing Innovation in Media Measurement

  • A tech-forward program highlighting VideoAmp’s platform advancements.

  • Insights into the growing role of advanced audience targeting and outcome-based measurement.

• $3 Billion in Media Transactions

  • VideoAmp’s currency platform is driving over $3 billion in media transactions.

  • 880% year-over-year growth in currency commitments.

• Multi-Currency Measurement at Scale

  • Long-term publisher partnerships fueling industry-wide adoption.

  • JIC-accredited solutions ensuring credibility and accuracy.

• Roadmap for 2025-2026

  • Exclusive preview of VideoAmp’s latest product innovations.

  • Future strategies for enhancing measurement capabilities.

• Industry Leader Insights

  • On-stage discussions featuring executives from VideoAmp and leading industry partners.

  • Participation from premium publishers, agency holding companies, and brands such as OMG and TelevisaUnivision.

Industry Perspective

Peter Liguori, Executive Chairman at VideoAmp, emphasized the shift towards multi-currency measurement, highlighting how advertisers and publishers are leveraging Big Data for greater flexibility, scale, and credibility in media transactions.

Vampfront 2025 is set to provide an in-depth look at the future of media measurement, showcasing how VideoAmp continues to lead industry advancements. With data-driven solutions and a commitment to multi-currency flexibility, the event will reinforce VideoAmp’s role in shaping the next era of advertising.

Qanapi has made its Key Management Service (KMS) for Google Workspace available on Google Cloud Marketplace, enhancing access to its robust data security, compliance, and governance solutions. This innovative API service integrates zero-trust security principles directly into data protection, going beyond traditional network and application security measures.

Highlights of Qanapi KMS

• Zero-Trust Data Security

  • Ensures data security at the core with advanced encryption.

  • Reduces reliance on traditional network security measures.

• Client-Side Encryption (CSE) for Google Workspace

  • Empowers organizations with full control over encryption keys.

  • Enhances protection against unauthorized access.

• Fast and Simple Deployment

  • Service can be set up in under 5 minutes.

  • No technical expertise required for installation.

• Cost-Effective Encryption Solution

  • Per-user, per-month pricing eliminates the need for large upfront investments.

  • Scalable for businesses of all sizes.

• Regulatory Compliance Support

  • Helps industries meet compliance standards such as HIPAA, GDPR, and CMMC.

  • Ideal for regulated sectors like finance, healthcare, and law enforcement.

Industry Perspectives on Qanapi KMS

Trent Telford, CEO & Founder of Qanapi, emphasized the solution’s ease of use and encryption capabilities, making it a perfect fit for regulated industries.

Dai Vu, Managing Director at Google Cloud, highlighted the advantages of making Qanapi’s KMS available on Google Cloud Marketplace, enabling customers to deploy, manage, and scale their security solutions seamlessly.

Qanapi’s launch on Google Cloud Marketplace marks a significant step in expanding access to enterprise-level encryption and compliance solutions. By offering a fast, cost-effective, and regulation-ready key management service, Qanapi empowers organizations to securely adopt Google Workspace while maintaining data protection and governance standards.

Cavallo, the leader in AI-powered Profit Maximization, has announced Gayle deDie as its new Senior Vice President of Marketing. With over 20 years of enterprise marketing expertise, including leadership roles at Google Cloud and Cooler Screens, Inc., deDie will play a critical role in Cavallo’s market expansion and customer engagement efforts.

A Strategic Move for Growth

The appointment aligns with Cavallo’s commitment to helping distributors and manufacturers optimize efficiency and profitability. Mike Biwer, CEO of Cavallo, expressed enthusiasm about deDie joining the team:

"Gayle’s experience in shaping Google Cloud’s marketing strategy brings a wealth of expertise to fuel our market expansion while deepening our dedication to existing customers. Her leadership will be pivotal in our next phase of growth."

Marketing Expertise Backed by Proven Results

deDie’s extensive experience spans integrated marketing strategies, paid and earned media, account-based marketing (ABM), and customer acquisition campaigns.

• At Google Cloud, she spearheaded marketing strategies that resulted in $91 million in new pipeline growth, scaling North American demand generation globally.

• At Cooler Screens, Inc., she led AI-powered in-store retail media and SaaS platform initiatives to enhance brand awareness and demand generation.

Her data-driven, results-oriented approach aligns perfectly with Cavallo’s mission to empower distributors and manufacturers through AI-powered insights.

Driving Profit Maximization Through AI

Cavallo’s AI-powered Profit Maximization platform helps businesses achieve:
90% reduction in order errors
80% improvement in order processing speed
10x increase in pre-tax profit gains

The platform provides real-time insights, predictive analytics, and customer behavior intelligence to help businesses streamline operations and prioritize high-value accounts.

"Joining Cavallo at this stage in its growth is exciting," said deDie. "Its Profit Maximization platform is proven to help manufacturers and distributors maximize profitability, and this opportunity aligns perfectly with my passion to help customers achieve meaningful results."

With Gayle deDie at the helm of Cavallo’s marketing strategy, the company is poised to accelerate growth, expand its market presence, and enhance AI-driven profitability solutions for distributors and manufacturers.

Maven Collective Marketing, a leading B2B marketing agency specializing in Microsoft Partners, has been named a Preferred Agency in the Microsoft Advertising Preferred Agency Services (PAS) program. This prestigious designation highlights Maven Collective’s ability to craft high-performing advertising strategies that drive measurable results on a global scale.

What This Recognition Means

The Microsoft Advertising PAS program is an exclusive initiative that provides participating agencies with:

• Direct access to Microsoft’s top advertising strategists

• Specialized support and expert guidance

• Exclusive product insights and tailored recommendations

As a PAS agency, Maven Collective gains an edge in optimizing advertising performance, increasing conversion rates, and staying ahead of digital marketing trends for Microsoft Partners.

Proven Success in B2B Advertising

Maven Collective’s track record speaks for itself. In a recent campaign for Klarinet Solutions, the agency achieved:

• A 519% increase in form submissions within 90 days.

• Higher-quality campaign performance, driving increased web traffic and lead generation.

With over 13 years of experience and more than 160 industry accolades, Maven Collective continues to pioneer innovative B2B marketing strategies tailored for Microsoft Partners.

Expert Endorsements

“Maven Collective Marketing has been a trusted marketing partner for Microsoft Partners, and this recognition further solidifies our expertise,” said Erica Hakonson, CEO of Maven Collective Marketing.

Daniel Amaro, CEO of Klarinet Solutions, praised the agency’s impact, stating that their partnership led to stronger marketing performance, better campaign effectiveness, and improved lead quality.

How Microsoft Partners Benefit from PAS Expertise

Through the PAS program, Maven Collective can:

• Leverage Microsoft’s tools and insights to optimize advertising campaigns.

• Enhance targeting and conversion strategies for Microsoft Partners.

• Stay ahead of industry trends by accessing Microsoft’s latest advertising innovations.

Maven Collective’s inclusion in the Microsoft Advertising Preferred Agency Services program marks a significant milestone in its mission to drive measurable marketing success for Microsoft Partners. With a focus on data-driven advertising strategies, the agency continues to empower clients to achieve higher engagement, improved conversions, and sustainable growth.

B2B organizations are struggling to keep pace with today’s buyers, who are younger, more reliant on AI-driven research, and increasingly influenced by third parties and industry experts. According to Forrester’s latest research, Buying Networks: Your Buyers’ New Reality, unveiled at Forrester’s B2B Summit North America, these behavioral shifts are disrupting traditional go-to-market strategies.

Beyond changing buyer preferences, B2B leaders also face mounting pressure to drive growth and profitability amid economic and geopolitical challenges. The solution? A complete transformation of revenue processes to reflect the complex purchasing dynamics of modern buyers.

The Rise of B2B Buying Networks

Today’s business purchases are driven by buying networks, which extend beyond internal decision-makers. Buyers rely on a diverse group of constituents, including:

• Internal buying groups within their organizations.

• External influencers who offer insights and firsthand experiences.

• AI-powered agents that gather and synthesize information.

• Customers and partners who provide recommendations and validation.

Forrester’s research underscores that understanding and influencing these networks is critical for B2B providers looking to build trust, increase sales, and sustain long-term growth.

Strategies for Engaging Buying Networks

To navigate today’s complex B2B buying landscape, Forrester recommends that providers adopt the following best practices:

1. Establish Stronger Ties Between Buying Groups and Influencers

• Buyers increasingly seek third-party validation from industry experts.

• Providers must engage in thought leadership programs to educate and influence these key figures.

• Establishing trust with influencers can help build positive consensus within buying groups.

2. Optimize AI Agents for Accurate Buyer Support

• Many buyers rely on AI-driven research assistants to gather product insights.

• Providers must ensure their website content is optimized for AI-based search, making it easier for AI agents to deliver accurate and relevant information.

• Treat buyer AI agents as extensions of the buying group, equipping them with structured, easy-to-parse content.

3. Deploy AI Agents for Self-Service Buyer Engagement

• Buyers increasingly expect instant, personalized interactions with vendors.

• Providers should implement AI-powered chatbots capable of:

  • Retaining conversation history to provide seamless interactions.

  • Answering follow-up questions in real time.

  • Supporting multiple languages and delivery channels.

4. Develop a Partner Advocacy Program

• Strategic partnerships play a crucial role in influencing buyer decisions.

• Providers should create formal advocacy programs that:

  • Equip partners with the right tools and messaging to advocate effectively.

  • Extend brand influence through trusted third-party endorsements.

Rethinking the B2B Revenue Model

As buying networks grow in complexity, B2B providers must adapt their strategies to remain relevant. Forrester’s research highlights the need for greater visibility into the full buyer journey, including AI interactions, third-party influence, and partner engagement.

By aligning with these networks, B2B organizations can foster trust, improve engagement, and drive sustainable growth in a rapidly evolving marketplace.

Beyond Tech Media, a global digital marketing agency founded by a former Google and Meta strategist, has officially launched its SEO for Generative AI Results service. This first-of-its-kind offering is designed to help brands rank within generative AI platforms like ChatGPT, Gemini, and Perplexity, expanding beyond traditional Google search optimization.

The Evolution of Search: Why Generative AI Optimization Matters

As consumer search behavior evolves, people are increasingly using AI-powered assistants to find information, research products, and make purchasing decisions. Unlike traditional search engines, generative AI tools curate responses from multiple sources, prioritizing credible and structured data.

Industry Shifts:

• AI chat interfaces are becoming primary sources of information for decision-makers.

• Brands must now optimize for AI-generated answers, not just Google rankings.

• Early adopters can gain a competitive edge by ensuring visibility in AI-generated responses.

"Traditional SEO is no longer enough," says Anisha Chawla, Founder & CEO of Beyond Tech Media. "AI-driven search is fundamentally changing how people find and trust information. We've developed an entirely new framework that helps brands become visible and credible inside tools like ChatGPT and Gemini—not just on search engines."

How Beyond Tech Media’s AI SEO Strategy Works

Beyond Tech Media’s SEO for Generative AI Results is specifically designed to influence AI-generated content, ensuring that brands appear in product recommendations, industry insights, and competitor comparisons within AI search tools.

Core Features of the AI SEO Framework:

• AI-Oriented Content Strategy – Content optimized for large language model (LLM) retrieval to improve visibility.

• Structured Data & Schema Optimization – Increases inclusion in AI-generated summaries and responses.

• Optimized Knowledge Bases & Long-Form Content – Aligns with AI indexing preferences for better query responses.

• Entity Building & Semantic SEO – Helps shape how AI platforms recognize brands and their expertise.

• Digital PR & Brand Mentions – Designed to feed AI training data, ensuring higher recognition and credibility.

Proven Results & Early Success Stories

Beyond Tech Media has already tested its AI SEO strategy with APAC brands expanding into US and EMEA markets. The results show increased brand visibility in AI-generated answers, particularly for:

• Product recommendations in AI chatbots.

• Comparative brand analyses in generative search.

• Thought leadership positioning in AI-curated insights.

Future-Proofing SEO for AI Search

With AI-powered platforms reshaping digital discovery, brands must adapt their SEO strategies to remain visible, credible, and competitive. Beyond Tech Media’s SEO for Generative AI Results service is pioneering this transformation, offering businesses a strategic advantage in AI-driven search environments.

JOTO PR Disruptors, the Anti-PR® agency known for challenging conventional public relations, has introduced its most audacious innovation yet: The Anti-PR AI Whisperer™. This groundbreaking AI platform is designed to help CEOs and founders clarify their statements before the media distorts them—turning unfiltered executive thoughts into polished, press-ready messaging.

The Need for Anti-PR AI Whisperer™

Many visionary leaders often find themselves misquoted or misunderstood, especially in today’s fast-paced digital media landscape. From boardroom outbursts to Twitter meltdowns, poorly phrased remarks can quickly spiral into PR crises.

JOTO PR Disruptors saw the opportunity: What if AI could decode raw executive commentary and transform it into thought leadership?

How Anti-PR AI Whisperer™ Works

Unlike traditional AI models like ChatGPT or Bard, this platform is powered by an exclusive emotional intelligence algorithm called "Intentelligence™." It analyzes the underlying intent behind executive statements and refines them into eloquent, media-ready soundbites.

Features:

• CrisisGPT™ – Trained on boardroom disputes, PR nightmares, and viral CEO blunders, ensuring it can preemptively neutralize backlash.

• SpinFilter™ – Automatically eliminates corporate jargon, outdated buzzwords, and unintentional missteps that could spark controversy.

• NarrativeNinja™ – Embeds a subtle yet authoritative third-party credibility narrative into every statement, enhancing leadership positioning.

Industry Response & Real-World Impact

The AI is already in beta testing with several high-profile yet anonymous executives. One CEO, who nearly faced cancel culture and regulatory scrutiny, stated:

"Anti-PR AI Whisperer saved me from cancel culture and a potential SEC investigation. Not bad for version 1.0."

Karla Jo Helms, Chief Evangelist and Founder of JOTO PR Disruptors, highlighted the real-world impact of this innovation:

"Some of the most brilliant minds in business are often misinterpreted. We thought: what if AI could translate ‘rage against the machine’ into a Forbes thought leadership piece?"

Future Developments: "Media-Facing Mode"

The next iteration of Anti-PR AI Whisperer™ will feature a "Media-Facing Mode", designed to transform passive-aggressive Slack messages into keynote speeches—further reinforcing CEO credibility and influence.

In a world where public perception can make or break a brand, the Anti-PR AI Whisperer™ provides an essential tool for business leaders to control their narrative. Whether preventing PR disasters or refining executive messaging, this AI-powered solution is set to disrupt the PR industry—just as JOTO PR intended.

HilltopAds, a leading ad network for advertisers and publishers, has announced a series of 2025 updates aimed at maximizing revenue and improving the advertising experience. These enhancements include social media traffic monetization, new ad targeting capabilities for Telegram, and expanded payment options.

Updates from HilltopAds

1. Monetize Social Media Traffic with Shortened DirectLink

HilltopAds now allows publishers to easily monetize traffic from social media using a shortened DirectLink format. This feature benefits bloggers, influencers, and website owners who generate traffic from:

• Facebook

• Instagram

• Telegram

• Twitter (X)

• Other social platforms

By utilizing this streamlined solution, publishers can turn social media clicks into revenue more efficiently than ever before.

2. Expanded Payment Options for Advertisers & Publishers

To provide greater flexibility and convenience, HilltopAds has introduced new payment methods:

• For Advertisers

  • Deposits via Paxum and PayPal are now available in Euros (€), in addition to US dollars ($).

• For Publishers

  • Payoneer has been added as a new payout method, with a minimum payout of $20.

These enhancements allow both advertisers and publishers to manage transactions with greater ease and choice.

3. Target Ads to Telegram Users

With Telegram's rapid growth, HilltopAds now enables advertisers to target Telegram users, offering:

• Better engagement with Telegram audiences.

• Increased conversions for campaigns running on social networks and messaging platforms.

Advertisers can now run campaigns on their preferred social networks and messengers, optimizing performance while reaching highly engaged users.

Why These Updates Matter

These updates reflect HilltopAds’ commitment to staying ahead of industry trends and providing advertisers and publishers with cutting-edge solutions for:

• Maximizing monetization opportunities.

• Improving ad targeting on social platforms.

• Simplifying payment processes for greater financial flexibility.

Whether you are an advertiser looking to enhance campaign performance or a publisher seeking new revenue streams, HilltopAds’ latest features empower you to optimize your strategy. With expanded monetization tools, flexible payment options, and new audience targeting capabilities, HilltopAds continues to deliver innovative solutions for the digital advertising industry.