In a major step toward redefining how enterprise brands activate customer data, MessageGears, a leading data activation and engagement platform, has officially been named a Validated Partner of Databricks, the prominent data and AI company. This new partnership introduces a native integration between MessageGears and the Databricks Data Intelligence Platform, giving marketing teams direct, secure, and immediate access to their entire enterprise datasets without the need for data syncing, duplication, or movement.

This collaboration establishes a new paradigm in data-native marketing, offering unmatched speed, control, and flexibility in building highly personalized, cross-channel campaigns at scale.

Highlights of the Integration

1. Direct and Governed Access to Live Enterprise Data

• The integration provides native connectivity to Databricks’ live enterprise datasets.

• Marketers can query and activate data directly from their Databricks instance, ensuring:

  • No latency

  • No duplicated datasets

  • No data discrepancies

• Eliminates the need for slow, error-prone syncing processes traditionally required by external marketing platforms.

“With a fully native Databricks connection, teams can work with more of their data in more complex ways—without compromising speed, security, or control.”
– Caroline Nash, Senior Director of Partnerships, MessageGears

2. Built on Open Lakehouse Architecture

• Databricks’ open lakehouse architecture merges data, governance, and AI into a single, scalable platform.

• MessageGears leverages this foundation to give brands a full view of the customer (Customer 360).

• The result is more data-driven, relevant, and real-time experiences across all digital touchpoints.

3. Composable and Modular Architecture

• MessageGears allows enterprise brands to adopt only the needed components, including:

  • Audience building and segmentation

  • Real-time APIs

  • Native messaging (email, SMS, push, in-app, web)

• The platform can be used as an audience builder, an ESP, or both, depending on the brand’s existing tech stack.

• This flexibility helps enterprise marketing teams avoid costly, large-scale platform migrations.

4. Real-Time Engagement at Microsecond Speed

• Marketers can execute dynamic, real-time personalization at scale using MessageGears.

• Engagement is powered by:

  • Direct connections to live Databricks data

  • Enriched, profile-level insights

  • Support for billions of events processed with microsecond latency

• Enables brands to meet customers in the moment with hyper-relevant messaging across any channel.

5. Mutual Recognition of Innovation and Impact

• The partnership reflects a shared vision between the two companies:

  • MessageGears: Specialized in warehouse-native customer engagement.

  • Databricks: Experts in unified data, governance, and AI-driven intelligence.

• Together, they help brands design secure, efficient, and scalable cross-channel campaigns that drive deeper customer connections.

“We’ve been impressed by MessageGears’ innovative approach to consumer data activation and how they help enterprises gain a full view of the customer.”
– Ariel Amster, Director, Strategic Technology Partners, Databricks

The MessageGears and Databricks partnership is a landmark move in the evolution of enterprise marketing. By removing barriers to data access, reducing duplication, and enabling real-time activation, this integration empowers marketing teams to deliver faster, smarter, and more secure customer experiences. In an age where consumer engagement hinges on speed, relevance, and data trust, this collaboration delivers exactly what enterprise brands need to stay competitive.

As consumer expectations rise, this partnership sets a new benchmark for what modern marketing technology should look like—modular, data-native, and real-time.