In a move set to reshape the landscape of data-driven media operations, MediaMint, the San Francisco–based leader in AI-powered revenue operations and marketing services, has announced the acquisition of DataBeat, a Hyderabad-headquartered data engineering and analytics firm. This strategic acquisition aims to deepen MediaMint’s technological offerings for publishers and media platforms, reinforcing its global delivery model and AI innovation pipeline.

Founded in 2017, DataBeat has rapidly built a reputation for its work in yield optimization, data architecture, and analytics services, making it a valuable addition to MediaMint’s expanding ecosystem of over 2,500 professionals worldwide.

Strategic Fit: Scaling AI-Driven Media Operations

• DataBeat’s 270-person team will integrate into MediaMint’s global workforce, significantly enhancing the company’s data engineering and analytics capabilities.

• The acquisition supports MediaMint’s mission to help media platforms and publishers maximize advertising revenue and operational efficiency through intelligent automation and insights.

Complementing Agentic AI and Partner Ecosystem

• MediaMint has been investing in its proprietary Agentic AI framework, designed to deliver service-as-a-software solutions tailored to revenue operations and campaign management.

• With existing partnerships with Snowflake and other leading marketing and data platforms, MediaMint is poised to scale AI-based use cases across its client portfolio.

• The DataBeat acquisition enables faster deployment of customized data pipelines, reporting systems, and monetization strategies for global publishers.

Executive Alignment on Growth and Innovation

• Rajeev Butani, Chairman and CEO of MediaMint, emphasized the alignment between DataBeat’s skill set and MediaMint’s strategic goals:
  “Their addition strengthens our ability to deliver enhanced value to clients by driving revenue growth, streamlining operations, and equipping leadership teams with critical, data-driven insights.”

• DataBeat co-founders Ashok Ganapam and Pratyush Mulukutla echoed this synergy, noting the expanded ability to scale their vision of supporting publisher monetization and data-led decision-making.

Private Equity-Backed Growth Strategy

• MediaMint is backed by Everstone Capital and Recognize Partners, who have played a critical role in the company’s evolution through investments in talent, technology, and selective M&A.

• Both investors affirmed that the DataBeat acquisition reflects MediaMint’s continued commitment to expanding capabilities, delivery depth, and long-term value for enterprise clients.

• Sandeep Singh (Everstone) and Josh Miller (Recognize) stated that the deal is indicative of MediaMint’s future-facing approach to building next-gen media and marketing infrastructure.

Global Expansion and Delivery Footprint

• With teams across North America, Europe, LATAM, and Asia, MediaMint is one of the few independent players with a truly global footprint in tech-enabled media services.

• The integration of DataBeat enhances MediaMint’s presence in India, which already serves as a major delivery hub for global media operations.

• Clients stand to benefit from faster implementation cycles, localized data expertise, and access to advanced analytics frameworks across time zones.

MediaMint’s acquisition of DataBeat is more than a growth move—it’s a strategic alignment built on complementary strengths and a shared commitment to AI-powered, data-first media operations. As publishers and platforms face mounting pressure to scale revenues, streamline processes, and unlock actionable insights, this partnership provides a holistic solution grounded in technology, talent, and operational agility.

By bringing DataBeat into the fold, MediaMint not only adds technical depth but also cements its position as a global powerhouse in revenue operations and analytics, poised to meet the demands of a rapidly evolving media landscape.