As brands and agencies face increasing pressure in Q2 2025 to deliver results under tighter budgets and greater accountability, AUDIENCEX is stepping up with a bold response. The performance marketing agency has launched three transformative technologies designed to give marketers a competitive edge through next-gen AI, data science, and predictive analytics.

These innovations include:

• Admatx, a next-generation self-serve DSP

• PriceFix, a guaranteed CPA solution across channels

• AXi Simulator, a predictive intelligence tool powered by agentic AI

Together, they represent a strategic pivot toward intelligent automation, setting a new industry standard for media buying, cross-channel performance, and go-to-market decision-making.

Innovations Reshaping Performance Marketing

1. Admatx: Redefining Self-Serve Media Buying

AUDIENCEX’s proprietary DSP, Admatx, gives brands and agencies full control of their omnichannel advertising with transparency and efficiency at its core.

 Features:

• Kokai Integration with The Trade Desk:
  Admatx now connects with The Trade Desk’s Kokai infrastructure, offering advanced AI optimization, contextual insights, and dynamic bidding capabilities.

• Omnichannel Execution:
  Advertisers can plan and launch campaigns across CTV, video, display, native, and audio, all within a unified platform.

• AI-Powered Optimization:
  Real-time data processing and decisioning help marketers allocate media spend more effectively and dynamically adapt strategies based on evolving performance metrics.

What This Means for Marketers:
Real-time responsiveness, smarter budget allocation, and significantly enhanced campaign transparency in one streamlined platform.

2. PriceFix: Guaranteed CPA Performance

At a time when financial predictability is paramount, PriceFix offers what many have long desired: performance certainty across every ad dollar spent.

Features:

• Fixed CPA Model:
  Using advanced predictive modeling, AUDIENCEX assumes the risk and guarantees CPA targets, regardless of campaign scale or channel mix.

• Real-Time Optimization:
  Margin modeling, CRM integration, and historical campaign benchmarks are used to drive real-time adjustments and maximize ROI.

• Full-Service Support:
  Clients benefit from end-to-end execution with strategic onboarding and quarterly performance reviews to track and improve outcomes.

What This Means for Marketers:
Reduced risk, optimized budgets, and predictable results that allow for confident scaling of digital efforts.

3. AXi Simulator: Predictive Intelligence via Agentic AI

Part of the expanded AXi suite, the AXi Simulator introduces a new standard in pre-launch planning through AI-driven simulations of audience behavior.

Key Features:

• AI-Generated Personas:
  Built from psychographic, behavioral, and cultural datasets, synthetic personas simulate human responses to test messaging, audience fit, and product resonance.

• Accelerated Go-to-Market Timelines:
  Cuts traditional validation cycles from 8 weeks to just 12 days, slashing research costs by up to 75%.

• Risk & Resonance Detection:
  Helps marketers identify cultural mismatches, message fatigue, and brand alignment issues before campaigns go live.

What This Means for Marketers:
Faster launches, smarter targeting, and more confident decision-making backed by pre-validated data insights.

A New Era for Performance Marketing

According to Jason Wulfsohn, Co-Founder of AUDIENCEX:

“As the media landscape grows more complex, we’re delivering tools that don’t just adapt to change—they anticipate it.”

This suite of innovations represents not just a product launch but a broader strategic evolution. AUDIENCEX is building a future where:

• Decision-making is data-informed and AI-driven

• Performance is predictable, not probabilistic

• Marketing workflows are streamlined for agility and scale

The company’s investment in AI and predictive technologies echoes a larger shift in the industry, one that rewards operational intelligence over guesswork and speed over legacy process.

Brittany Wray, VP of Product and Technology at AUDIENCEX, reinforces this transformation:

“By streamlining workflows, enhancing real-time market responsiveness, and automating complex decision-making processes, AUDIENCEX is helping its agency and brand clients scale faster, reduce waste, and consistently outperform legacy approaches.”

In an economic climate defined by volatility and demand for accountability, AUDIENCEX is reshaping performance marketing with a tech stack purpose-built for the future. From guaranteed CPA outcomes to AI-simulated campaign planning, the company is arming marketers with the intelligence and tools they need to thrive—not just survive—in Q2 and beyond.

With every product designed to reduce risk, accelerate results, and unlock smarter spend, AUDIENCEX’s platform is a blueprint for resilient, future-ready marketing. Brands and agencies that embrace this innovation today will be best positioned to lead tomorrow.