Forrester, a global leader in market research and advisory, has officially announced the call for nominations for its 2025 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards across the Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA) regions.

These prestigious awards recognize B2B organizations that exemplify cross-functional excellence and alignment across marketing, sales, and product teams — the core components of a successful revenue engine. The awards are open to companies of all sizes, provided their programs are designed and implemented by APAC or EMEA-based teams.

Let’s explore the nomination criteria, submission timelines, and key benefits of being recognized at the Forrester B2B Summit 2025.

Award Categories and Nomination Criteria

1. B2B Return On Integration (ROI) Honors

This category acknowledges organizations that have:

• Demonstrated strong alignment across marketing, sales, and product functions.

• Improved customer value, business performance, and revenue growth.

• Implemented shared or interlocked go-to-market processes supported by technology.

• Adopted data-driven collaboration practices that span traditionally siloed departments.

Ideal nominees will showcase how internal synergy has helped them optimize the customer journey and increase the value delivered across all touchpoints.

2. B2B Programs Of The Year (POY) Awards

This category celebrates functional excellence within specific departments. Programs may include:

• Demand generation and account-based marketing (ABM)

• Partner marketing ecosystems

• Portfolio marketing and product management

• Marketing operations and sales enablement

• Customer engagement strategies

To qualify, organizations must present a modern, customer-centric strategy or initiative that has materially contributed to business growth. This includes:

• Strategic planning based on customer insights

• Use of analytics and martech to drive decision-making

• Demonstrated revenue impact from implemented programs

Who Should Apply?

The awards are open to B2B organizations of all sizes based in APAC or EMEA. Key decision-makers and leaders encouraged to apply include:

• Chief Marketing Officers (CMOs)

• Chief Sales Officers (CSOs)

• Chief Product Officers (CPOs)

• Departmental Heads and Program Leaders in marketing, sales, and product teams

To be eligible, programs must be conceived and executed by teams in the respective regions.

Timelines and Event Details

For EMEA-Based Companies

• Nomination Deadline: July 14, 2025

• Recognition Event: Forrester B2B Summit EMEA, London & online

• Dates: October 6–8, 2025

• More Info: [Visit here to submit nominations and view criteria]

For APAC-Based Companies

• Nomination Deadline: August 14, 2025

• Recognition Event: Forrester B2B Summit APAC, Singapore & online

• Date: November 6, 2025

• More Info: [Visit here to submit nominations and view criteria]

Why These Awards Matter

“Achieving alignment is not just a strategic advantage; it’s a necessity for delivering unmatched customer experiences and navigating dynamic buyer expectations.”
— Paul Ferron, VP and Research Director, Forrester

Winning these awards offers a number of strategic benefits:

• Public recognition from a leading global research firm

• Validation of your team’s cross-functional excellence

• A competitive edge in employer branding and industry visibility

• Opportunities to showcase thought leadership at high-profile B2B events

As B2B ecosystems grow more complex and customer expectations continue to evolve, alignment between marketing, sales, and product is no longer optional — it’s foundational. Forrester’s 2025 B2B ROI Honors and POY Awards spotlight companies that are setting a new standard in functional collaboration and customer-focused growth.

Whether you’re pioneering ABM, transforming sales processes, or modernizing product marketing, this is your chance to gain recognition for innovation and impact at a regional and global level.

Submit your nomination by the deadline — and let your success story inspire the future of B2B excellence.