Today marks the official debut of The Lead Nurturer—a new subscriber-driven platform combining a newsletter, podcast, and professional community tailored for marketing and sales leaders. Founded by digital strategist Jessica Marie Davis, the platform aims to be the ultimate hub for clarity, context, and connection in the complex world of digital strategy and lead generation.

In an era full of disjointed tactics and short-term trends, The Lead Nurturer is positioning itself as a long-term strategic resource—uniting professionals who are serious about creating sustainable business growth through smart marketing.

What Makes The Lead Nurturer Stand Out

1. Centralized Thought Leadership

• Aims to serve as a go-to resource for marketers and sales executives

• Moves beyond trends to offer long-term value and practical strategy

2. Expertly Curated by Jessica Marie Davis

• Hosted and curated by a seasoned digital strategist

• Offers both strategic insight and executional clarity

3. Community-Driven Model

• Not just content consumption—encourages conversation and collaboration

• Subscribers shape the direction through topic suggestions and feedback

What Subscribers Get

Weekly Newsletter & Podcast

• Covers key topics like:

  • Lead generation and nurturing

  • Digital strategy and automation

  • Conversion optimization

  • Business growth frameworks

Paid Membership ($20/month or $200/year)

• Access to:

  • Subscriber-only content

  • Live weekly AMAs with Jessica

  • Full content archive

  • Commenting and interaction privileges

  • Influence over future topics

Founding Member Tier ($400/year)

• Everything in the paid plan, plus:

  • Quarterly live workshops for deeper insights and hands-on collaboration

  • Exclusive community engagement with early adopters

Jessica Davis on the Why Behind the Platform

"Marketers and sales leaders don’t need more content—they need more clarity, context, and connection," says Jessica Marie Davis. "The Lead Nurturer bridges the gap between high-level strategies and day-to-day execution."

The Lead Nurturer isn't just another marketing newsletter—it's a growing ecosystem for thoughtful professionals. By merging real-world tactics with strategic insight and peer-driven learning, it becomes more than a content hub—it becomes a movement.

For marketing and sales professionals tired of chasing quick wins and ready to build something lasting, The Lead Nurturer offers a new path forward.

Integral Ad Science (IAS), a global leader in media measurement and optimization, has deepened its partnership with Reddit by expanding its Total Media Quality solution. This update brings Viewability and Invalid Traffic Measurement to advertisers on Reddit, reinforcing transparency, campaign effectiveness, and brand safety.

With Reddit’s 100,000+ active communities rooted in authentic discussions and shared interests, IAS equips advertisers with tools to measure campaign performance and validate user engagement at scale.

Enhancements of the IAS–Reddit Partnership

1. Total Media Quality for Reddit: What’s New?

• Includes Viewability and Invalid Traffic (IVT) Measurement

• Complements existing Brand Safety & Suitability insights

• Integrated with Reddit’s Feed, Conversations, and Takeover placements

2. Transparency & Trust

• Enables advertisers to confirm ad placement relevance and user authenticity

• Aligns with industry standards for content adjacency and brand safety

• Validates media spend with third-party, AI-backed metrics

3. Unified Reporting via IAS Signal

• Centralized dashboard to track:

  • Viewability performance

  • IVT metrics

  • Content-level Brand Suitability scores

• Delivers actionable insights for continuous campaign optimization

4. Best-in-Class AI Technology

• Uses Multimedia Technology to analyze:

  • Frame-by-frame image, audio, and text content

• Powers Reddit’s Limited Inventory filter

• Enhances content classification accuracy and automated moderation

5. Global Reach

• Measurement support for:

  • Web and in-app placements

  • Video and display formats

• Coverage across Reddit’s most dynamic ad experiences

Executive Commentary

Lisa Utzschneider, CEO of IAS:

"IAS’s Total Media Quality for Reddit empowers brands with trusted third-party metrics. As Reddit continues growing as a top platform for conversation-driven engagement, our expanded capabilities offer deeper transparency and actionable data."

Jim Squires, EVP, Reddit:

“This partnership expansion with IAS emphasizes our commitment to advertiser trust. With Total Media Quality, we give brands the insight they need to make confident decisions and align with conversations that matter.”

As Reddit’s advertising ecosystem matures, the enhanced collaboration with IAS ensures marketers gain greater clarity, control, and confidence. With advanced measurement tools now fully integrated into Reddit’s ad ecosystem, brands can ensure their campaigns are effective, viewable, and aligned with safe, relevant content—at scale.

Qloo, a leader in AI-driven consumer preference prediction, has announced a significant expansion of its partnership with JCDecaux, one of the world’s largest out-of-home (OOH) advertising companies. This collaboration, which began in 2020, takes a major leap forward with the integration of Qloo’s Taste AI™ into JCDecaux’s proprietary Data Management Platform (DMP), Displayce.

This enhancement enables brands to plan digital out-of-home (DOOH) campaigns with unprecedented precision by leveraging hyper-local cultural insights.

Highlights of the Expanded Partnership

1. Direct Integration into JCDecaux's DMP

• Qloo’s Taste AI is now embedded into Displayce, JCDecaux’s DMP.

• Advertisers can access taste-driven insights directly during campaign planning.

• Enables precise placement of ads in optimal DOOH locations based on cultural preferences.

2. Hyper-Localized Consumer Intelligence

• Qloo aggregates anonymized purchase data, user-submitted interests, and location intelligence.

• Produces taste heatmaps that reflect micro-neighborhood consumer affinities.

• Covers interests in entertainment, brands, travel, dining, and more.

3. Benefits for Advertisers

• Improves ad relevance by aligning creative and placement with real-world cultural context.

• Reduces overspending by avoiding low-ROI or overly crowded ad spaces.

• Helps uncover untapped audience pockets with strong taste alignment.

Executive Insights

James Alger, Co-Founder & COO of Qloo:

“True optimization in OOH advertising requires understanding what people actually care about at a micro level. Our Taste AI gives JCDecaux the cultural context to deliver high-performing, hyper-targeted DOOH campaigns around the globe.”

What Sets Qloo Apart

• Goes beyond demographics and foot traffic, using cultural preference AI.

• Understands consumer sentiment across 3B+ cultural entities like music, books, hotels, and brands.

• Allows advertisers to hyper-personalize messaging and enhance geolocation strategies for DOOH.

This partnership upgrade between Qloo and JCDecaux signals a transformative moment in outdoor advertising. By fusing cultural intelligence with geolocation data, advertisers can now deliver more meaningful, efficient, and impactful campaigns. With Qloo’s Taste AI integrated into Displayce, JCDecaux’s DOOH network becomes smarter, more relevant, and better equipped to meet modern audience expectations.

Infolinks, a premium ad marketplace known for its curated and sustainable ad placements, has announced a strategic partnership with Scope3 a platform focused on sustainability in media and advertising. This collaboration underscores Infolinks’ deep commitment to Green Media Products (GMP), blending campaign performance with environmental responsibility.

As the industry grapples with the climate impact of digital advertising, this partnership offers advertisers a clear, measurable path toward reducing emissions without sacrificing ROI.

Elements of the Infolinks-Scope3 Partnership

1. Green Media Products (GMP) Designed for Impact

• Infolinks delivers exclusive, high-quality ad placements directly from publishers.

• All ad units are Supply Path Optimized (SPO) and reside outside header bidding, minimizing resource-intensive processes.

• GMP offers a data-transparent approach, enabling advertisers to make informed sustainability decisions.

2. Leveraging Scope3’s Emissions Model

• Scope3’s data allows precise carbon emission measurement of each campaign.

• Advertisers can track and reduce their digital carbon footprint across Infolinks’ marketplace.

• The partnership simplifies sustainable media planning and empowers brands to adopt cleaner practices.

3. Real-World Adoption & Results

• Since early 2023, over 3,500 brands have used low-emission media packages via Infolinks.

• The partnership reflects the growing market demand for responsible advertising that doesn’t compromise performance.

4. Industry Leadership and Collaboration

• At Possible 2025, Infolinks will lead the session "Less Noise, More Green: Why Curation Drives Sustainability".
  Speakers include:

  • Bob Regular, CEO of Infolinks

  • Brian O’Kelley, CEO of Scope3

  • Elizabeth Donovan, SVP at Acxiom/Kinesso

  • Greg Joseph, VP at StackAdapt

• Focus: How curated supply paths reduce waste and improve ad performance.

Executive Perspectives

Bob Regular, CEO, Infolinks:

“Sustainability isn’t just a moral imperative—it’s a strategic edge. With Scope3, we help advertisers drive ROI while lowering emissions.”

Brian O’Kelley, CEO, Scope3:

“This partnership gives brands a real, accountable way to align advertising with sustainability.”

Jonathan Slavin, CBO, Infolinks:

“Our curated marketplace reduces unnecessary bid requests and intermediaries—cutting two major contributors to digital ad emissions.”

Infolinks and Scope3 are setting a new standard in digital advertising—one where sustainability and performance go hand-in-hand. Through this partnership, brands gain access to a cleaner, curated, and more efficient advertising ecosystem. With initiatives like SPO, GMP, and carbon measurement tools, the ad industry is on a path to becoming more environmentally responsible without compromising business goals.

Infolinks remains committed to innovation, transparency, and sustainability—leading the way in responsible advertising.

Direct Digital Holdings, Inc., a leading adtech and martech platform, has launched The Generative AI Roadmap—the third eBook in its AI education series. Created by the DDH AI Council, the guide serves as a strategic tool to help businesses evolve from isolated AI experiments to enterprise-wide AI integration.

With tools like ChatGPT and GitHub Copilot already woven into daily tasks, organizations often adopt AI without a structured plan. This roadmap provides clarity, strategy, and actionable steps for businesses at every stage of AI maturity.

Highlights from the Generative AI Roadmap

Why This Roadmap Matters

• Helps organizations transition from ad hoc AI usage to structured, strategic integration.

• Encourages responsible and high-impact adoption of generative AI technologies.

• Aims to reduce the gap between early adopters and hesitant organizations.

Framework for Enterprise AI Adoption

1. Crawl Stage

• Encourage grassroots experimentation.

• Set initial guidelines for data security and output accuracy.

• Begin risk mitigation efforts early.

2. Walk Stage

• Identify and implement high-impact AI use cases.

• Choose tools through formalized selection processes.

• Standardize implementation across teams.

3. Run Stage

• Scale AI use across departments.

• Establish ROI-focused goals and cross-functional collaboration.

• Begin implementing robust governance practices.

4. Fly Stage

• Fully embed AI into core operations.

• Build a scalable ecosystem with global capabilities.

• Encourage ongoing innovation and AI-driven transformation.

Leadership Insights

Anu Pillai, CTO at DDH:

“The roadmap helps leaders move from isolated AI trials to enterprise-wide AI that’s governed, measured, and scalable.”

Christy Nolan, VP of Delivery Solutions:

“It’s about bringing AI out of the shadows and giving leadership the confidence to innovate responsibly.”

With this third installment in its AI education series, Direct Digital Holdings moves beyond agency-specific insights to empower all types of organizations. Whether you’re just beginning to explore generative AI or scaling its use enterprise-wide, The Generative AI Roadmap offers the clarity and strategic direction needed to evolve confidently in the AI era.

After a year of strategic groundwork and quiet momentum, CAPE has officially stepped into the spotlight as a full-service creative agency headquartered in New York City. Founded in 2024 by advertising veterans Casey Ritts and Pete Gosselin, CAPE isn’t just another agency—it's the culmination of decades of brand-building experience, launched with a clear mission: to help great companies change their course through creative that delivers impact.

Operating with the confidence of an already-seasoned player, CAPE enters the market with an impressive first year under its belt—winning agency-of-record relationships, launching work for both startups and blue-chip brands, and building a reputation for quietly yet forcefully shaping marketing outcomes.

Founders’ Vision: Turning Curiosity into Creative Capital

The story of CAPE is deeply rooted in the shared history of its founders. Ritts and Gosselin spent over a decade collaborating across some of the world’s leading global agency networks, helping evolve legacy brands into category leaders.

Casey Ritts, Co-founder and CEO, explains:

"At CAPE, our best work comes from a deep curiosity about our clients’ worlds. We design teams that integrate into our partners' workflows. It's about the journey to affect real change—together.”

This deep partnership model focuses on:

• Seamlessly aligning with internal client teams

• Pursuing progress over perfection

• Bridging creativity with measurable business value

CAPE’s operating ethos reflects a belief that creative ideas are business assets, and that impactful storytelling is central to modern brand growth.

Strategic Creativity: The Bravely Smart™ Approach

One of CAPE’s distinguishing philosophies is its Bravely Smart™ approach—a creative method that is:

• Bold, yet grounded in business strategy

• Designed to merge brand building with performance marketing

• Fueled by cultural insights, data, and storytelling craft

Pete Gosselin, Co-founder and Chief Creative Officer, explains:

“When you've seen creativity truly move a business, it’s addictive. Whether it's optimizing a CTA or crafting a Super Bowl spot, we fuse strategy and talent to build ideas that convert.”

Bravely Smart™ is more than a methodology—it’s a cultural code that drives:

• Brand relevance in today’s fragmented media landscape

• Audience connection through resonant, crafted narratives

• Real business growth using both creative intuition and analytical insight

A Modern Agency for Modern Brands

CAPE is purpose-built to serve companies navigating the complexities of today’s marketing environment—where the lines between brand, content, data, and performance are increasingly blurred.

What CAPE Offers:

• Full-service creative execution across digital, experiential, video, and integrated campaigns

• Strategic planning rooted in client collaboration and real-time insight

• Performance-minded storytelling that drives not just engagement, but conversion

• Cross-functional teams tailored to each client’s operational and creative needs

From early-stage startups seeking market traction to global enterprises aiming for reinvention, CAPE provides the flexibility and expertise to drive transformation at scale.

Building on Momentum: From Quiet Growth to Market Impact

Despite only now making its formal debut, CAPE’s first year has been anything but quiet behind the scenes. In 2024, the agency:

• Secured AOR partnerships with both emerging and Fortune-ranked brands

• Delivered multi-channel creative solutions with measurable business impact

• Grew a team of agile thinkers, makers, and strategists aligned with its bold vision

Now, with its launch into the wider advertising landscape, CAPE is poised to build on that early success and further expand its footprint as a trusted partner for growth-focused, creatively ambitious organizations.

A Launch Rooted in Legacy, Built for the Future

The launch of CAPE marks a significant addition to the creative agency landscape—one grounded in strategic vision, proven leadership, and a commitment to bold yet intelligent storytelling.

As brands seek ways to cut through noise, connect with audiences, and drive business outcomes, CAPE offers a clear proposition: bravery backed by smarts. It’s not about being the loudest voice in the room—but the most strategic, curious, and creatively effective one.

Websnoogie, a trusted name in digital marketing, is broadening its reach across Nebraska with an ambitious expansion of its SEO services. With a mission to empower every business—from Omaha startups to rural storefronts—Websnoogie is setting out to make impactful online visibility accessible to all. This growth initiative focuses on providing custom SEO solutions that drive real results and foster business development across the state and beyond.

Commitment to Omaha and Surrounding Communities

Staying Rooted in the City They Know Best

Omaha has long been Websnoogie’s home base, and the agency remains fully committed to helping businesses in the metro area thrive. Years of hands-on experience in this market have allowed the team to understand Omaha’s unique economic rhythms, customer behaviors, and local expectations.

Deep Understanding of Local Market Needs

By digging into neighborhood-specific demographics and industry trends, Websnoogie creates SEO strategies that resonate with the local audience. Their approach is never one-size-fits-all. Instead, it's shaped by Omaha’s nuances—from the artsy energy of Benson to the business buzz of Midtown.

Tailored SEO for Rural and Small-Town Nebraska

Making SEO Accessible Beyond Urban Centers

Many rural businesses face limited visibility simply because SEO services are often geared toward larger markets. Websnoogie is changing that. By extending its offerings statewide, the agency is ensuring that even the most remote businesses get the digital spotlight they deserve.

Localized Strategy Adjustments

Websnoogie adapts strategies to the realities of small-town life—where community ties are strong and word-of-mouth is powerful. They focus on highlighting local relevance, reputation, and community involvement, enabling businesses to better connect with regional audiences.

Building Personal Connections with Clients

Relationship-Driven SEO Services

At the core of Websnoogie’s approach is a commitment to understanding what makes each business unique. From goal-setting conversations to tailored keyword planning, the agency prioritizes meaningful relationships that help craft effective, customized strategies.

Client-Focused Planning

Instead of just offering pre-packaged solutions, Websnoogie collaborates closely with clients to ensure each SEO campaign aligns with business objectives, target markets, and brand messaging.

Smart SEO for the Omaha Market

Localized Content That Resonates

Generic copy doesn’t cut it in today’s competitive online landscape. Websnoogie builds content that directly speaks to Omaha residents, incorporating:

• Local references and community landmarks

• Area-specific issues and interests

• Personalized stories that reflect each business’s unique character

Strategic Use of Local Keywords

Rather than stuffing pages with broad terms, Websnoogie:

• Identifies location-specific search terms (e.g., “best burgers in Dundee,” “Plattsmouth HVAC services”)

• Analyzes local search trends and seasonal behaviors

• Regularly reviews keyword performance for refinements

These strategies help Omaha businesses rank higher while genuinely connecting with potential customers.

Boosting Online Visibility Across Nebraska

Making Sure Customers Find You

A beautiful website is just the beginning—Websnoogie makes sure it's visible. Their strategies include on-page SEO, technical audits, and local link building to push clients higher in relevant search results. The goal? Ensure businesses are discovered by the right people at the right time.

Optimizing Google Business Profiles

Google My Business (GMB) is essential for local search. Websnoogie provides end-to-end GMB optimization, including:

• Profile creation or enhancement

• Review management and response strategies

• Visual content updates

• Posting business updates and offers

This visibility tool often forms a customer’s first impression, and Websnoogie ensures it counts.

Creating Engaging Local Content

Content That Speaks to the Community

Whether it’s a blog post about a local event, a community-focused video, or a behind-the-scenes social update, Websnoogie helps businesses develop content that’s relevant, valuable, and shareable. Their content strategies are designed to:

• Build authority and trust

• Engage local audiences authentically

• Drive organic traffic and social shares

Real Client Results That Speak Volumes

Success Stories from Across the State

Websnoogie’s commitment translates into measurable results for Nebraska businesses. A few examples include:

These numbers reflect the effectiveness of tailored SEO campaigns and ongoing performance monitoring.

Adapting to a Fast-Changing SEO Landscape

Keeping Up with Algorithm Shifts

Google's algorithms are constantly evolving, but Websnoogie stays one step ahead. The team regularly tracks updates and adjusts client strategies accordingly—ensuring ongoing visibility and compliance with best practices.

User Experience as a Ranking Factor

A site’s usability now heavily impacts search rankings. Websnoogie enhances UX through:

• Fast-loading pages

• Mobile-friendly designs

• Streamlined navigation and clear CTAs

This not only improves SEO but also keeps users engaged and reduces bounce rates.

Enhancing SEO Through Social Media

Integrating Platforms for Maximum Reach

Social media isn’t just for branding—it’s an SEO amplifier. Websnoogie helps clients harness:

• Targeted ads to local audiences

• Content that inspires engagement and sharing

• Community-building strategies that boost visibility and loyalty

By integrating social and SEO, businesses can achieve stronger, multi-channel growth.

Community Involvement and Local Collaboration

Supporting Nebraska from the Ground Up

Websnoogie goes beyond SEO by actively participating in the community. Their involvement includes:

• Sponsoring local events

• Offering workshops to small business owners

• Partnering with local chambers and non-profits

These initiatives reinforce their local-first philosophy and expand their impact beyond client campaigns.

Looking Ahead: Websnoogie’s Future Plans

While their heart is in Nebraska, Websnoogie has its sights set on larger regional and national markets. Plans are underway to bring their proven SEO systems to businesses in neighboring states—offering the same customized, results-driven approach that’s helping Nebraska businesses thrive.

A Digital Growth Partner for Nebraska’s Business Community

Websnoogie’s expansion across Nebraska marks a milestone in their journey as a leading digital marketing agency. From personalized Omaha SEO to rural outreach and statewide community support, they’re redefining what it means to be a local SEO partner. By combining strategy, empathy, and innovation, Websnoogie is helping Nebraska businesses not just compete—but lead—in the digital economy.

Later, the world’s leading social revenue platform, has appointed Ryan Bonnici as its new Chief Marketing Officer, signaling a strategic shift in momentum as the company doubles down on its category-defining position in influencer marketing and social media management. Recognized twice by Forbes as one of the 50 World’s Most Influential CMOs, Bonnici brings with him nearly two decades of SaaS marketing expertise from major global players like Salesforce, HubSpot, G2, and Wellhub.

This announcement marks a pivotal moment for Later as the company seeks to further establish itself as the go-to solution for creator-powered, revenue-driven marketing.

Bonnici’s Legacy: From Growth Architect to Marketing Visionary

With a career steeped in scaling brands from early-stage traction to hypergrowth, Ryan Bonnici has built a reputation for:

• Launching new product categories

• Repositioning brands for global scale

• Building billion-dollar demand engines from scratch

He has held executive marketing roles at Salesforce, where he led APAC marketing during the company's explosive growth, and HubSpot, where he helped pioneer inbound marketing across global markets. At G2, he elevated the company into a top-tier software review platform, and at Wellhub, he further honed his skills in connecting performance marketing with brand equity.

Now, he brings this experience and energy to Later, aligning with a platform built to empower brands and creators to work smarter, connect authentically, and generate measurable revenue.

Later’s Position in the Creator Economy

Later is not just a social media scheduling tool—it’s the number one social revenue platform for modern marketers. Its suite of solutions includes:

• Influencer campaign management

• Full social media publishing and analytics

• Affiliate and creator tools

• Link-in-bio solutions

• Award-winning creative services

In the last 12 months, Later has driven $1.5 billion in attributable revenue and over 136 billion impressions for its clients—clear proof that influencer-driven marketing is evolving from supplementary to strategically essential.

As traditional paid media begins to deliver diminishing returns, brands are shifting performance budgets into creator-led, engagement-driven campaigns—a transition that Later is perfectly positioned to support.

Strategic Focus: From Top-of-Funnel Engagement to Bottom-of-Funnel ROI

Bonnici’s appointment comes at a time when brands demand not just reach, but return. His focus will be on:

• Tying social engagement efforts directly to revenue impact

• Elevating Later’s brand as the definitive leader in social revenue

• Driving full-funnel marketing campaigns powered by creator content

• Expanding the platform’s appeal to both B2B and B2C brands

Scott Sutton, CEO of Later, shares:

"Ryan’s unique blend of strategic vision and executional excellence stood out immediately. His ability to lead across all stages of growth, foster innovation, and build high-performing teams makes him the ideal CMO for Later."

Leadership Philosophy: Building with Energy, Purpose, and Creativity

Returning to his passion for marketing to marketers, Bonnici will oversee a wide spectrum of initiatives at Later, including:

• Brand strategy and repositioning

• Product marketing and demand generation

• Content development and community engagement

• Performance metrics and revenue attribution

His leadership style focuses on collaboration, ambition, and delivering exceptional results through a mix of creativity and operational rigor.

Bonnici says:

“Later already has every building block of the ultimate social revenue engine. That’s not just powerful—it’s unmatched. I’m beyond excited to lead a team of world-class marketers and help brands scale authentically across channels, cultures, and communities.”

The Bigger Picture: The Future of Creator-Led Marketing

The marketing landscape is undergoing a seismic shift—creators are no longer sidekicks; they’re central players. Their authentic relationships with audiences provide unmatched leverage in driving conversions and long-term loyalty.

Later’s expanded leadership team, with Bonnici at the marketing helm, reflects a belief that creator marketing is not a trend—it’s the future. With tools to support every stage of the content lifecycle—from strategy to execution to ROI tracking—Later is shaping what modern marketing at scale looks like.

A New Chapter of Category Leadership

Ryan Bonnici’s appointment is more than a headline—it’s a declaration of intent. Later is no longer just part of the creator economy; it’s becoming the infrastructure for it. With a visionary CMO in place and a platform already delivering billion-dollar outcomes, Later is now poised to lead the next era of marketing—where social isn’t just social, it’s sales.