Front Row Acquires Build in Amsterdam to Expand Global Shopify Services | Martech Edge | Best News on Marketing and Technology
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Front Row Acquires Build in Amsterdam to Expand Global Shopify Services

ecommerce and mobile ecommerce

Front Row Acquires Build in Amsterdam to Expand Global Shopify Services

Front Row Acquires Build in Amsterdam to Expand Global Shopify Services

PR Newswire

Published on : May 20, 2025

Front Row, a prominent e-commerce agency and growth accelerator, has officially acquired Build in Amsterdam, an award-winning Shopify design and development agency. This strategic move marks a major milestone in Front Row’s mission to become a fully integrated global commerce partner for leading premium and luxury brands. By merging world-class digital design with end-to-end e-commerce services, Front Row is positioned to eliminate the long-standing fragmentation in the direct-to-consumer (D2C) space and deliver holistic solutions across the entire customer journey.

1. Overview of the Acquisition

  • Front Row acquires Build in Amsterdam, known for its innovative Shopify-powered digital flagship stores.

  • The acquisition enhances Front Row’s ability to provide seamless strategy, design, development, and performance optimization services under one umbrella.

  • Build in Amsterdam brings a premium portfolio of clients, including Mammut, Polaroid, and Suitsupply.

2. Solving the Fragmentation in D2C Commerce

  • The partnership creates a single, full-service destination for D2C brands seeking unified e-commerce solutions.

  • Brands can now streamline their go-to-market and scale-up processes with fewer vendor touchpoints.

  • Front Row’s capabilities span strategy, full-funnel digital marketing, omnichannel management, and performance optimization.

3. Expansion of Global Presence

  • The acquisition expands Front Row’s geographic footprint across North America and Europe.

  • Increased operational presence in the DACH region (Germany, Austria, Switzerland) adds strategic value.

  • Positions Front Row as a key player in both U.S. and European e-commerce markets.

4. Complementary Strengths of Both Companies

  • Build in Amsterdam is renowned for its creative and technical excellence in luxury and lifestyle branding.

  • Front Row offers a robust suite of marketplace management and performance marketing services.

  • The combined offering delivers best-in-class customer experiences—from brand identity to digital sales execution.

5. Executive Insights and Vision

  • Yuriy Boykiv, Managing Director at Front Row: “With Build in Amsterdam, we’re accelerating our vision of a connected commerce platform that blends strategy, technology, and creativity to drive e-commerce growth.”

  • Daan Klaver, Co-founder and Creative Director at Build in Amsterdam: “Joining Front Row allows us to scale our vision of becoming a global full-service e-commerce and branding powerhouse.”

6. Unified Model for Long-Term Customer Success

  • Build in Amsterdam’s recurring revenue model aligns with Front Row’s long-term growth strategy.

  • The new model promises consistent execution, fewer vendor relationships, and holistic digital growth solutions for brands.

  • Reinforces a shared commitment to helping clients achieve sustained e-commerce success in an increasingly competitive landscape.

The acquisition of Build in Amsterdam represents a transformative step for Front Row, creating a powerful, global commerce platform tailored to the evolving needs of D2C brands. With combined expertise in branding, Shopify development, digital marketing, and retail media, the newly integrated company can now offer premium and luxury brands a unique edge in a fragmented e-commerce ecosystem. As the digital landscape continues to shift, this merger stands as a clear signal of where the future of connected commerce is headed—toward seamless, full-spectrum partnerships that empower brands to grow faster, smarter, and with greater impact.