entertainment
Published on : May 20, 2025
In a bold move that could transform the landscape of global cinema, India-based generative AI studio Intelliflicks, veteran Hollywood producer Tony DeRosa-Grund, and Visual Alchemy LLC have launched the film industry’s first generative AI-powered programming slate. Their groundbreaking Hybrid Generative AI Model (HyGenAI) combines AI tools with human creativity to reduce filmmaking costs and production time by up to 75%, while enabling studios to produce high-quality films that were previously deemed financially unviable.
This initiative doesn’t just exist in theory "Maharaja in Denims", the first AI-assisted film, is already in production, establishing a powerful proof of concept for this new paradigm.
The HyGenAI model is designed not to replace, but to empower writers, directors, and actors, streamlining time-intensive processes like CGI, VFX, storyboarding, and even production scheduling.
“We don’t predict the future—we actively produce it,” said Tony DeRosa-Grund, summarizing the initiative’s forward-thinking ethos.
Enables creation of stories and concepts that traditional studios and streaming services might otherwise reject due to budgetary limitations.
The first film under this model, Maharaja in Denims, is in active production, integrating generative AI into real-world filmmaking.
Serves as a live demonstration of how AI can co-exist with human creatives to deliver commercially viable, high-quality cinema.
Gurdeep Pall: Co-founder of Intelliflicks and former Microsoft Corporate VP. Pioneer in AI and inventor of VPN technology.
Tony DeRosa-Grund: Creator of The Conjuring franchise and multiple high-revenue TV and film ventures. Over $2 billion in past project revenue.
Khushwant Singh: Co-founder and author of Maharaja in Denims, known for his work in literature and journalism.
Peter Cornwell: Director of The Haunting in Connecticut and Netflix’s Hemlock Grove. Expert in horror and high-ROI filmmaking.
The upcoming lineup addresses genre demand, risk diversification, and franchise potential:
Stoker: Historical fiction meets supernatural horror in a Dracula legacy thriller.
End of the Rainbow: A true-crime financial thriller with global geopolitical implications.
The Nick Pope Story: UFO conspiracy thriller based on real-life MOD whistleblower Nick Pope.
The Cat: Animated spy comedy targeting a global audience, with four-quadrant appeal.
Scream World: Supernatural horror set in a haunted house built on a former asylum.
Full slate available at: Visual Alchemy Slate
Watch preview scenes: Train Scene | Dance Scene
Traditional film development is resource-intensive, with significant capital risk. HyGenAI allows:
Lower financial barriers for smaller and independent producers.
Rapid ideation and production, compressing timelines by months.
More flexible creative decisions without risking millions.
The five-film slate is strategically curated for current market demands across streaming platforms, theatrical releases, and franchise-building.
By using AI to reduce production costs and development timelines, the model amplifies profitability, making it a strong investment proposition for production houses and content distributors.
The launch of generative AI-powered film programming by Intelliflicks and its powerhouse partners marks a pivotal moment for the entertainment industry. This initiative not only showcases what AI can achieve when blended with human creativity but also opens up unprecedented opportunities for storytellers across the globe.
By pioneering the HyGenAI model, the team behind Intelliflicks is democratizing filmmaking, reducing economic risk, and redefining what’s possible in cinema. With Maharaja in Denims already in production and a genre-diverse slate lined up, this new wave of content creation is more than hype—it’s a working prototype of the future of storytelling.