marketing 10 Feb 2025
Vemlo has officially launched its latest suite of PPC, digital marketing, and SaaS development services, providing businesses with customized, data-driven solutions to enhance their online presence and software needs.
Tailored & Collaborative Approach
PPC & Digital Marketing Excellence
Cutting-Edge SaaS Development
Results-Driven & Transparent
Dedicated Client Support
Vemlo’s innovative marketing and technology solutions empower businesses to stay ahead in the digital landscape. With its expert-driven, results-oriented approach, the agency positions itself as a trusted partner for long-term success.
business 10 Feb 2025
KIT Global has officially launched its KIT Global Platform in Mexico, marking the country as the central hub for its LATAM operations. With over two decades of expertise, the company continues its global expansion after successful launches in Indonesia and India, now bringing its advanced performance marketing tools to the LATAM region.
Tailored Strategies for Diverse Markets
Digital Marketing Growth in LATAM
Core Functionalities of the KIT Global Platform
Empowering LATAM Brands with 360-Degree Campaigns
With the KIT Global Platform now live in Mexico, the company continues its mission to support businesses in LATAM with advanced tools designed to drive growth, efficiency, and data security. As digital advertising grows in the region, KIT Global is perfectly positioned to offer scalable solutions that help businesses thrive in an ever-evolving market.
artificial intelligence 10 Feb 2025
MicroCloud Hologram Inc. has announced a significant technological breakthrough with the integration of the DeepSeek large model API into its Holographic Digital Human GPT. This integration advances AI-driven conversational systems, providing users with a more natural and seamless interaction experience.
DeepSeek API & Its Capabilities
Improving Holographic Digital Human GPT
Custom API Optimization
Semantic Analysis Integration
Security & Privacy Protection
HOLO plans to extend Holographic Digital Human GPT into various sectors, including:
With the DeepSeek API integration, MicroCloud Hologram is transforming AI-driven holographic digital humans, enabling hyper-realistic interactions and broadening industry applications. The company continues to innovate, pushing the boundaries of AI-human interaction and holographic technology.
artificial intelligence 10 Feb 2025
Marchex, a leader in AI-driven conversational intelligence, is set to highlight its revenue acceleration and operational excellence solutions at major industry events, including the 2025 International Franchise Association (IFA) Annual Convention. The company will also participate in exclusive partner events with ARS and Authority Brands, reinforcing its commitment to franchise success.
Many franchise and home service brands face:
Call handling inefficiencies leading to missed revenue.
Limited insights from customer conversations, reducing conversion rates.
Customer experience gaps affecting brand trust and retention.
Optimize Marketing Campaigns: AI-driven call attribution reduces cost per lead and cost per conversion.
Lead Performance Monitoring: Tracks call responsiveness and conversion barriers.
Contact Center & Location Performance: Identifies key drivers of successful customer experiences.
Recover Lost Revenue: Actionable alerts help franchises increase booked appointments.
Enhance Customer Satisfaction: AI-powered sentiment analysis prevents negative experiences from becoming online complaints.
Lead Outcomes Tracking: Determines if calls result in booked appointments.
Lead Outcome Insights: Pinpoints why calls lead to sales or missed opportunities.
Lead Value Indicators: Identifies high-revenue opportunities, such as HVAC system replacements.
Topic Analysis: Organizes customer inquiries by key themes like technician performance or payment preferences.
Marchex powers AI-driven insights for brands like Authority Brands, ARS, Neighborly, and Two Men and a Truck. By analyzing voice, text, and omnichannel interactions, businesses can optimize marketing, customer engagement, and revenue recovery—without outdated surveys or manual reviews.
“Franchises and home services businesses thrive on customer interactions and trust,” said Troy Hartless, Chief Revenue Officer at Marchex. “Our AI-powered solutions provide proactive insights, allowing businesses to increase lead conversion, improve customer relationships, and drive long-term revenue growth.”
artificial intelligence 10 Feb 2025
Qlik® has unveiled key highlights for Qlik Connect 2025, its premier global customer and partner event, taking place May 13-15 in Orlando, Florida. The conference will focus on AI-driven analytics, automation, and modern data strategies, helping businesses unlock value from their data.
A standout feature of this year’s event is the launch of the Qlik AI Specialist Certification, allowing professionals to validate their expertise in:
Predictive AI
Generative AI
AI-assisted decision-making
“AI is transforming every industry, but success depends on people who know how to apply it effectively,” said Chris Powell, CMO at Qlik. “This certification ensures attendees gain practical AI skills to drive real-world impact.”
Qlik Connect 2025 will feature 100+ breakout sessions focusing on AI, analytics, and automation:
AI-Driven Analytics: Learn how AI-powered insights and GenAI in AutoML enhance decision-making and adoption.
Iceberg & High-Volume Data Integration: Explore Apache Iceberg for fast, scalable AI-driven analytics.
Data Quality for AI: Discover how Qlik Talend ensures enterprise data is AI-ready through data governance and integration.
Automation & Scalability: See how Qlik AutoML & Application Automation accelerate machine learning and smart application development.
“These sessions cover everything from Apache Iceberg to AI-powered automation, helping us build stronger data and analytics foundations and drive real results,” said Vincent Siccardi, Director of Product Management, Data & Analytics at Kyriba.
Industry leaders will share how they’re leveraging Qlik to turn data into business value:
Truist: AI-powered decision-making at scale.
Medair: Real-time insights for humanitarian response.
Volkswagen Financial Services: Streamlining operations with AI-driven analytics.
Fujitsu: Powering enterprise-wide AI analytics with Qlik + AWS integration.
Qlik Connect 2025 will equip business leaders, analysts, and data professionals with the skills to scale AI, enhance data quality, and automate workflows—transforming complex data into actionable insights.
artificial intelligence 10 Feb 2025
Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS), is transforming partner collaboration and channel enablement with its AI-powered platform, BridgeAI. Designed for vendors, partners, alliances, and channel managers, BridgeAI leverages Machine Learning (ML) and Generative AI (GenAI) to streamline sales, marketing, and partner engagement.
BridgeAI empowers partner ecosystems with:
Increased Operational Efficiency – Automates partner support, sales, marketing, enablement, and analytics, reducing manual effort.
Faster Time-to-Market – Provides on-demand access to content and resources, accelerating go-to-market strategies.
AI-Generated Business Insights – Offers real-time partner performance tracking, revenue trends, and deal progress.
Enterprise-Grade Security & Compliance – Features role-based access control and data privacy safeguards.
Personalized Partner Engagement – Uses AI-driven profiling to tailor engagement strategies for maximum impact.
BridgeAI enhances every aspect of channel sales, marketing, and operations through:
AI-Powered Partner Support – Acts as first-level support, providing instant access to vendor programs, portals, and assets.
AI-Enabled Solution Enablement – Creates multi-vendor content and personalizes joint value propositions.
AI-Driven Marketing Automation – Automates campaigns, content customization, and buyer-specific marketing assets.
AI-Enabled Sales Acceleration – Supports account-based selling with tailored presentations, emails, and messaging.
Data-Driven Decision Making – Delivers insights on partner KPIs, MDF utilization, certifications, and deal closures.
BridgeAI upholds the highest security standards through:
Data Sources – Ingests structured & unstructured data to generate hyper-personalized insights.
Vendor-Controlled Guardrails – Customizable access controls based on roles, geographies, and partner types.
Zero Data Retention – Ensures no user data is stored or used for AI model training.
Preventing AI Hallucinations – Built-in AI governance measures for accurate and reliable insights.
Mindmatrix’s BridgeAI is more than an AI tool—it’s a strategic enabler that streamlines collaboration, engagement, and revenue growth in today’s evolving partner ecosystem.
digital marketing 10 Feb 2025
mr.Booster, a leading full-service digital marketing agency, is set to make a significant impact at SIGMA Dubai 2025. With a dedicated stand at the event, the agency will highlight its innovative, data-driven strategies and cutting-edge advertising solutions.
Leonid Pudov, Founder & CEO of mr.Booster, will also take the stage as a featured speaker, sharing insights on "How to Measure the Immeasurable: ROI in Display Advertising."
Proven Expertise – Over 100+ successful campaigns across iGaming, Gaming, and FinTech industries.
Massive Reach – Delivers over 1+ trillion daily views with precision targeting for maximum campaign effectiveness.
Creative Excellence – Offers custom design, video production, and special projects to enhance brand visibility.
Cutting-Edge Technology – Leverages retargeting, video tracking, and advanced analytics to maximize ROI.
At SIGMA Dubai 2025, mr.Booster will demonstrate how its data-driven marketing strategies and AI-powered advertising solutions help brands:
Optimize ad spend with precise audience targeting.
Increase engagement and conversion rates through innovative ad formats.
Measure real-time performance with advanced tracking tools.
Maximize return on investment (ROI) with dynamic campaign optimization.
"We're thrilled to be a part of SIGMA Dubai 2025 and to showcase how digital advertising can drive real results," said Leonid Pudov, CEO of mr.Booster. "I look forward to sharing insights on the ROI of display advertising and how brands can effectively measure their success."
Discover how data-driven advertising, AI-powered analytics, and creative innovation can take your brand to the next level. Visit mr.Booster’s stand and gain exclusive insights into maximizing digital marketing ROI.
artificial intelligence 10 Feb 2025
Allied Market Research has published a comprehensive report on the global super apps market, detailing key growth strategies, market drivers, segment analysis, and competitive landscape. The report highlights the increasing adoption of AI, blockchain, and digital payment solutions as major factors fueling market expansion.
The global super apps market size, valued at $58.6 billion in 2022, is expected to grow at a CAGR of 28.9%, reaching $722.4 billion by 2032.
Rise in Mobile Services Adoption – Expanding smartphone penetration is driving the demand for multi-functional super apps.
Advancements in Digital Technologies – AI-powered automation, blockchain integration, and IoT-based services enhance user engagement and security.
Government Support & Fintech Growth – Governments worldwide are promoting contactless payments, digital IDs, and financial inclusion via super apps.
Blockchain Integration in Super Apps – Secure, decentralized transaction processing and smart contracts are creating new market opportunities.
By Platform: iOS, Android, Others
By Device: Smartphones, Tablets, Others
By Application:
Asia-Pacific – Held the highest revenue share (40%+ in 2022), fueled by high smartphone penetration.
LAMEA Region – Poised for fastest growth (31.0% CAGR), driven by expanding mobile services & IoT adoption.
Leading super app market players include:
The COVID-19 pandemic accelerated contactless payments & mobile wallets, boosting market adoption. With super apps evolving into AI-powered ecosystems, businesses and consumers will increasingly rely on integrated services spanning fintech, e-commerce, transportation, and social media.
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